When you started your chiropractic practice, you took on 2 roles: “Doctor” and “Everything Else.” As your practice grew, you became busier in your role of doctor. That is what you wanted. That was good.
But as your practice grew, your role of “Everything Else” also got busier. This was a distraction from your role of doctor, so you delegated front desk, billing and therapy duties. You still kept the role of “Everything Else.”
As your practice continued to grow with more staff – your role of “Everything Else” expanded geometrically. This concerned you.
You didn’t think about it much because you enjoyed being a chiropractor and loved your patients, but when you were very busy, you made more money. You could take a vacation with your family, put money aside for your kid’s education, and pay off debts. Sometimes, you could see yourself producing even more, helping more people, and being even more prosperous.
These dreams didn’t last long. Your role of “Everything Else” became more demanding. There were more “everything else’s” crying for attention. There was too much to do and soon you saw your patient volume dropping. Patients were dropping out of care and new patients became scarce. You had lost control.
Other doctors who were experiencing lowered income blamed insurance companies. Or the economy. Or the modern culture. All you knew was that it wasn’t fun anymore and there was just too much work to do. Work that wasn’t chiropractic.
The fact is, you were never too sure of this role of “Everything Else” and never really liked it all that much. You didn’t have any training in it like you did as a doctor. And when all of the “everything else’s” starting coming at you, you felt like things were getting beyond your command.
You experienced some staff turnover and now with patient volume down, you didn’t need as many staff. Gradually there was less to do in your role of “Everything Else.”
This cycle may have occurred to you a few times: numbers up, then more stress, then back down. A roller coaster.
MONTHLY OFFICE VISITS 
And here is where you may be now.
If you were to add up the amount of revenue you could have made had you stayed at your highest level, or been able to go even higher were it not for your role of “Everything Else”, you might be surprised how much this “Everything Else” role cost you. Hundreds of thousands of dollars.
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If this is your story so far, don’t go away. The last chapter hasn’t been written. In fact, your next one might be completely different. Here is an introduction to it:
You read about the chiropractic Executive Freedom Package and started it.
You discover that the “Everything Else” role is really the role of the business executive. It is the role of the CEO.
You realize that all major businesses have an executive and that there are certain skills and tools as a CEO to be learned. These skills have to do with leadership, management, and marketing.
So you learn these skills and get coached on them. In time, you get better and better at applying them.
You find a staff member and give her the role of chiropractic office manager. You get her continuously trained and give her lots of your less important CEO duties. As she gets better, you give her more.
You get someone to help you coordinate all the marketing. You give him continuous training.
You have staff meetings and get the team on board with managing the office.
All the “everything else’s” are organized into systematized procedures and delegated to your team.
Numbers go up. Your team continues to improve. They are happy about this as they are sharing in the management of the office and its success. Now that all the “everything elses” are packaged up into nice neat systems, you have time to focus more on patient care, future planning, personal studies, and other pursuits.
You are now a better leader, better manager, and a better marketer, and your business continues to grow. Your team is happier, more people are getting served, and you make more money.
If someone had only told you about the role “Everything Else” and what it really was all about years ago you would have avoided losing so much money and wasted time.
On the other hand, now that you know what the secret is, you are on your way out of the rut you have been in and on your way to greater freedom.
You can learn more about the “Everything Else” role and how to create the business structure that puts you in command with our new chiropractic business Freedom Package here.
This is an invitation to get your motor running — and to head out on the Freedom Highway…
