Tag Archives: michel

He Fired the Chiropractic Assistant When the Stats Went Up

Posted on by
Reply

green light for accepting patients

In the article *He Fired the Chiropractic Assistant When the Stats Went Up*, Ed Petty discusses how a positive attitude at the front desk can significantly impact the success of a chiropractic office. He compares busy and struggling offices, noting that busy offices often have a welcoming, “open” attitude, with a motto like “Always room for one more!” These offices focus on getting as many people as possible in for adjustments, creating an atmosphere of openness and enthusiasm. In contrast, less busy offices tend to have more rules and prioritize collections over patient care.

Petty shares a story of an office where the front desk assistant, despite being new to computers, became incredibly enthusiastic after attending a chiropractic seminar. Her attitude transformed, and visit numbers skyrocketed. However, due to computer issues and billing frustrations, the doctor fired her, which resulted in a decline in visits and the eventual loss of an associate. Petty argues that the doctor should have hired someone for data entry, allowing the front desk assistant to continue her work of promoting chiropractic care.

The article emphasizes that the front desk plays a crucial role in driving office volume and that a “high capacity” mindset is essential. Petty encourages chiropractic teams to ask their front desk if they can handle increased patient visits, and similarly, evaluate their own capacity for growth. He concludes with a call to adopt a “Big Capacity” attitude, referencing his book *The Goal Driven Business* and his upcoming Practice MBA program, to help chiropractic offices grow and succeed.

Read the full article here [LINK]

Sign up for Waitlist

The Cobbler’s Children Have No Shoes

Posted on by
Reply

shoe cobbler sitting with 4 children telling a story.Are Your Chiropractic Staff on Health Programs?

You may recall the proverb about the cobbler’s children not having shoes, which illustrates how people often neglect their own needs while helping others. This happens in various fields—like a laundromat where the employees wear dirty clothes or a car repair shop with poorly maintained cars.

Recently, many offices we work with have had staff missing work due to illness, which can be costly. As the saying goes, “An ounce of prevention is a pound of cure.” Health should be a core value for your team, something everyone strives for, not just a business mission. It should be like a fun quest—finding ways to get healthier.

Unfortunately, some teams aren’t on health programs or aren’t as informed as they could be. Your staff should be the healthiest and fittest in town, with strong immune systems and natural remedies to boost their health during flu season.

While taking care of patients is a priority, it’s equally important to focus on improving your own team. This includes training your employees to enhance their skills and knowledge of your services. A trained, motivated practice manager can support both your people and your practice.

If you’re interested in having someone trained as your manager, sign up for our waitlist, and I’ll send you details about the upcoming program starting March 31.

In the meantime, encourage your team to start their mornings with planks, Vitamin D, and green drinks—and maybe a little dancing!

Take care of your people, including yourself, and stay goal-driven.

Ed

Read the full article here [LINK]

Sign up for Waitlist

Ask Lisa: Day One and Day Two Best Practice Procedures

Posted on by
Reply

Greetings…
You asked for this … we heard you and have got you covered.

Here at PM&A, we consistently recommend the use of checklists, and establishing and documenting your Day 1 and Day 2 procedures is no exception. Keep reading for a comprehensive checklist to make your Day 1 and Day 2 run seamless.

Day One Upon New Patient Arrival

___1. Introduce yourself, what you do, and welcome the Patient.
___2. Provide office tour
___3. Check for questions, problems, and clear up questions as needed.
___4. Doctor Sees patient, does a thorough consultation by the use of objective tools
and history of patient such that the patient feels they were completely
understood, and all relevant facts that might relate to the patient’s current
condition(s) is learned. Adjustment is performed if appropriate and is part of your
typical clinical Day 1 process.
___5. CA does insurance/third-party benefits verification using the insurance verification
form and prepares for the financial consultation on Day 2, using worksheet.

Day Two

___6. Doctor thoroughly reviews the patient’s x-ray/objective findings before the report
of findings
___7. Doctor goes over with the patient the written Report of Findings and the patient
also receives an initial treatment plan with the necessary amount of visits and
treatments (adjustments and therapy) as best suited for the patient’s condition.
___8. Doctor reiterates “Time, Repetition, and Effort” as necessary to patient’s
successful treatment program and provides folder/packet to the patient.

In a private area away from other patients… the CA works with the new patient to:
___9.   Go over schedule of care and completes multiple appointment card.
___10. Stress keeping appointments.
___11. Communicate missed appointment make-up procedure and any fee associated
with no call, no show.
___12. Confirm doctor has discussed health care class, and invite patient and spouse.
___13. Discuss financial arrangements. This is your financial consultation with the
patient. Written financials are completed beforehand and made available to the
patient as part of their packet.
___14. Verify all needed paperwork in the packet.
___15. Stress that the patient review the written ROF from doctor.
___16. Go over check-in / check-out procedures, i.e., does the patient sign in using a
kiosk? Is the kiosk located at the front desk, or in the treatment area? Check-out
would include making sure their next appointment is on the schedule and
collecting any patient payments due.
___17. Validate patient’s desire for care & treating doctor’s skill.
___18. Ask the patient if there is anyone else in their family they would like to schedule
a complimentary consultation and exam, and if so, write down their names, and
follow up
___19. Provide educational pamphlets to give to the patients.

___20. Ask the patient if they thought of any further questions, and wrap-up, reminding the patient of their next scheduled visit.

After the patient has completed their care plan, the doctor recommends wellness care to each patient that achieves maximum chiropractic improvement, and the patient accepts the wellness care program.

Email us at services@pmaworks.com to request scripting examples for financial consultations.

Looking for additional information on how to customize the above checklist to your office? Give us a call – we’re here to help!

Lisa
920-334-4561

Overcoming the Barrier to Consistent Marketing

Posted on by
Reply

4 month marketing calendar The biggest challenge in marketing is inconsistency. There are a few key reasons for this:

  1. No one is in charge of marketing.
  2. Time constraints. Many businesses struggle to find time for marketing.
  3. Uncertainty about how to plan. It can be difficult to know where to start or how to structure marketing efforts.

The Community Education Program addresses these issues, drawing from the experience of managing over 20 offices in Wisconsin. This program provides a clear, actionable framework for marketing your services consistently.

Marketing Principle: Newton’s Third Law

Marketing works like Newton’s Third Law of Motion: for every action, there’s an equal and opposite reaction. This means that when you promote something, you will get a response. By setting up a monthly marketing plan in advance, you ensure something is always going out, even if you add extra activities later.

How the Community Education Program Works

  1. Project Manager: Assign someone (typically the marketing coordinator) to oversee marketing efforts, ensuring everyone is involved.
  2. Central Theme: Select a theme for the upcoming months, focusing on proven marketing tactics and common health concerns your services address.
  3. Targeted Promotions: Tailor your efforts to different groups:
    • Active Patients: Use word-of-mouth, posters, coupons, and workshops.
    • Inactive Patients: Reach out via newsletters and social media to re-engage them.
    • Community Referral Sources: Engage gyms, dentists, and other local professionals with emails, flyers, and direct contact.
    • Non-Patients: Use ads to attract new patients.

Example for a Chiropractic Practice

February: Neuropathy Awareness Month

  • Event: $29 screening exam and consultation.
  • Workshop: “Nature’s Remedies: Six Holistic Approaches to Easing Neuropathy” at your office and senior centers.

Marketing Channels:

  • Active Patients: Posters, coupons, word-of-mouth.
  • Inactive Patients: Success story newsletters.
  • External Referral Sources: Posters at senior healthcare facilities and workshops.
  • Advertising: Social media.

Fun Future Themes

  • March: Kids Health Month – “Leprechaun’s Health Month.”
  • April: Summer Fitness – Include a golf workshop.
  • May: Women’s Health – Focus on pregnancy and new baby care.
  • June: Back Pain Awareness Month.
  • July: Headache Awareness Month.
  • August: Athletics for Kids – Concussion prevention and recovery.

By planning monthly themes in advance, you can ensure consistent marketing, even if other programs are running throughout the year.

Marketing Principle: Quantum Physics

While Newtonian physics explains marketing’s action and reaction, Quantum Physics suggests that we are all connected and that our emotions and energy influence our outcomes. Stay positive, stay energized, and keep a good vibe in your marketing efforts!

How to Avoid the Groundhog Day Syndrome in your Chiropractic Office.

Posted on by
Reply

What would you do if you were stuck in one place and everyday was exactly the same, and nothing you did mattered?

Here is a summary of Ed’s weekly Goal Driver Newsletter.  Jump here to read the full article.

The Groundhog Day Syndrome can feel like doing the same thing over and over, with no progress or change—whether it’s handling repetitive tasks or dealing with the same issues at work. This can lead to burnout and a sense of being stuck, much like the movie Groundhog Day, where the main character endlessly relives the same day.

Life is cyclical, and each cycle offers new opportunities for growth, much like levels in a game. If your team is feeling bored, stressed, or stagnant, it might be time to move to the next level.

Here are two strategies to avoid the Groundhog Day Syndrome:

Create a Fun Theme for the Year: Choose a theme that aligns with your mission, such as encouraging fitness or community service, to motivate your team and patients.
Constant Improvement: Regularly evaluate how you can improve services, outcomes, and overall performance. Treat it like a game—always striving to level up.

Start the new year with fresh goals, and embrace growth! Consider enrolling in our Practice MBA program starting March 31, 2025, for further development.

Let’s break the cycle and keep moving forward!

Ed

MBA Program Information[LINK]

 

7 Steps to Creating Goal Driven Team Members

Posted on by
Reply

little boy with a red hat playing in a sandbox

“The devil loves an idle mind.”

THE TRICK to keeping your practice lively, fresh and fun — and profitable, is to have your team set their own goals. Then, help them achieve them.

Without creative goals, we all can get bored. Attention drifts and performance and service slip.

According to Self Determination Theory, people want to have their own game. They want a degree of autonomy to demonstrate their competence in an activity they can control. They want their own sandbox.

Working in alignment with others in a group, people also want to be part of a community that shares a larger purpose – and is going somewhere.

This concept can be applied to your practice. Here is an example:

Steu Smalley (Steu has two major roles)

  • Role: Billing and Collections. Goal: Collections, Collections Percent
  • Role: Financial Consultation. Goal: Number of patients who accepted care, Percent of accepted care

Roseanna Danna: (Roseanna Danna has two major roles.)

  • Role: Front Desk Coordinator. Goal: Total visits, Percent full capacity, Kept Appt. %
  • Role: Internal Marketing. Goal: Patient referrals, Reactivated patients

It is understood that each office area depends on other areas, so teamwork is essential. However, everyone can improve the outcomes in their area.

Here are 7 steps to implement individual goals achievement.

  1. Define roles and goals. Define the major roles, goals, and statistics for each team member.
  2. Past statistics. Review past statistics if available.
  3. Set goals and action steps. Each team member should write down their goals and action steps for the upcoming one to three months.
  4. Copy to you. Team members provide you with a copy of their goals.
  5. Team meeting. Each team member should state their goals and action steps at the monthly team meeting so that everyone knows each other’s goals.
  6. Follow-up coaching. During the month, check in with each team member using the form they filled out and check their progress. Coach them as needed.
  7. Repeat the process each month.

Implement this program gradually, starting with key positions.

This approach promotes responsibility, accountability, and constant improvement while focusing on business goals. And it makes work more enjoyable.

We teach this procedure in our Practice MBA program for managers and clinic directors.

If you want management and leadership training for you and your manager or manager-to-be, please sign up on our waitlist. I will send updates soon with unique information about key tips on practice leadership, management, and marketing.

Seize your goals in 2025!

Ed

PS. MBA 2025. We are starting a wait list for our next MBA program, which will begin in March. We only take a limited number of students, so if you are interested, please get on our wait list here. [LINK]

 

Chiropractic and Natural Healthcare Predicted to Grow

Posted on by
Reply

People want and need your services

Happy New Year!

Welcome to the First Newsletter of the New Year!

Thank you for being a valued subscriber and for your continued support throughout the past year. We truly enjoy creating these newsletters and hope they provide you with valuable insights to help you achieve your goals.

Our focus remains on practice growth and business development. We aim to assist you in enhancing both the quality and quantity of your services—ultimately boosting your bottom line. Along the way, we want to ensure you and your team enjoy the journey.

Don’t forget, Lisa, our expert in insurance, credentialing, and practice sales, also sends out a newsletter on the first Thursday of each month. Feel free to reach out to her anytime for expert advice. (Details about Lisa can be found below.)

CHIROPRACTIC GROWTH: A POSITIVE OUTLOOK

To kick off the New Year, our message is simple: Stay positive and goal-driven!

There is so much to be optimistic about, and I’ll be sharing solid reasons for this in the upcoming weeks. But let’s begin with one key piece of good news—the growth of chiropractic and natural healthcare.

The chiropractic profession is projected to expand at a compound annual growth rate (CAGR) of 26.3% between 2023 and 2033. This means the industry could grow from a yearly value of $571 million in 2023 to nearly $6 billion by 2033!

chiropractic growth 2023-2033

In comparison, the dental market is expected to grow at a much slower rate of just 4% annually.

While some forecasts for chiropractic growth are more conservative, most predict an increase of at least 10%. The study I reference appears to be well-researched, and you can read more about it on our blog (link below).

IT’S NOT JUST CHIROPRACTIC—NATURAL HEALTHCARE IS BOOMING

The growth isn’t limited to chiropractic care. Naturopathy, for example, is expected to grow by 15-20% over the next decade.

The organic food market has experienced significant growth as well. Sales, which were about $13 billion in 2005, surged to $64 billion in 2023 and are projected to reach $144 billion by 2032.

Similarly, the U.S. supplement market has exploded. In 2000, it was valued at $15 billion; in 2023, it reached $53 billion.

WHAT’S DRIVING THE GROWTH IN NATURAL HEALTHCARE?

The reasons behind this surge in natural healthcare are clear—especially for those of you working directly with patients. Americans are increasingly looking for ways to improve their health, and what’s been promoted to them for decades is no longer cutting it. As a result, they are turning to alternative solutions.

When comparing the health of Americans to other industrialized nations, the U.S. ranks near the bottom. Surveys indicate a significant shift in consumer attitudes towards proactive health management rather than reactive, symptom-focused treatments. There is also a growing preference for non-invasive, drug-free approaches.

In many cases, people are turning back to simpler, more natural remedies—sometimes even relying on what “Grandma knew”—as they seek alternatives to pharmaceuticals due to concerns about side effects and dependency.

Other key factors driving the growth of chiropractic and natural health include:

  • Increasing Awareness and Acceptance: More people are becoming aware of the numerous benefits of chiropractic care.
  • An Aging Population and Active Lifestyles: The incidence of conditions like back pain, arthritis, and sports injuries is on the rise—especially among seniors and those with sedentary lifestyles. Many are looking for non-surgical solutions, and with professional football teams utilizing chiropractors, weekend athletes are following suit.
  • Integration with Traditional Medicine: There’s an increasing trend of collaboration between chiropractors and other healthcare providers. In fact, I personally know chiropractors working in hospital settings.
  • Affordability: Chiropractic care is generally more cost-effective compared to many conventional medical treatments.

Your future looks bright – keep smiling!

As you can see, the future for chiropractic and natural healthcare is incredibly promising. Keep moving forward with optimism and a focus on your goals.

Let’s work together to make America healthier, one patient at a time!

For auld lang syne, my friend,

Ed

References on blog [LINK]

Create Something New Every Day in Your Chiropractic Healthcare Practice

Posted on by
Reply

viktor frankl, woman sitting on a rock waiting for a ship to come in the night

It’s a unique aspect of human nature that we thrive when looking toward the future. (Victor Frankl)

No one—neither you, nor I, nor the people we work with—is holding us back from shaping a better tomorrow. We are the authors of our next chapter: 2025.

In the coming months, we have the freedom and opportunity to craft a renewed and enhanced version of our chiropractic practices and our lives.

Creativity is not only fun, but it’s also deeply meaningful and rewarding. It aligns with our natural drive to improve, to take something good and make it better, then share that improvement with the world.

As the New Year approaches, take some time to envision what 2025 could look like for you. Collaborate with your team and others—it’s a reminder that we all need each other.

This is your chance to innovate. Whether it’s rearranging your desk, adding new wall art, offering care classes, trying a new activity like line dancing, stepping up your fitness routine, or simply listening more attentively to others—don’t take things too seriously!

The key is to treat each day as a fresh start. This ties into the concept of Present Time Consciousness (P.T.C.), something I remember Dr. Jimmy Parker teaching us. When you’re truly present—living in the now—you open yourself up to creativity.

On the other hand, if you fall into autopilot mode, your days blur together, and each patient becomes just another routine. The monotony can be draining—and when you slip into this, it’s likely your team will too.

This is where a strong support system can make all the difference. No one can do it alone, so lean on your teammates, coaches, and colleagues to help you stay grounded and hold you accountable.

In 2025, commit to making every day new—treat each patient visit like it’s the very first. Avoid slipping into automatic mode. Step outside the algorithmic world, and embrace your humanity, spirituality, and Innate wisdom.

CREATE!

Let’s make 2025 your best year yet.

Seize the Future.
(Carpe Futurum)

Warmly,
Ed

Download a tent poster here: [LINK]

Delivering Kindness in Your Chiropractic Healthcare Practice

Posted on by
Reply

young lady with older lady showing kindness and caring

The article emphasizes the importance of kindness in chiropractic healthcare practices, suggesting that kindness is the core “business” chiropractors are truly in, rather than just focusing on adjustments, marketing, or insurance. Kindness, defined as acting with concern for others without expecting reward, enhances relationships with patients and within the team. This, in turn, leads to improved patient referrals, retention, and overall satisfaction.

Kindness also has personal benefits, improving the well-being and mood of both healthcare providers and patients, while creating a positive ripple effect in the community. The article concludes with a poem, Let Us Be Kind by W. Lomax Childress, reinforcing the idea that kindness is a priceless and transformative force in life and business. The message encourages practitioners to stay driven by kindness, especially during challenging times.

Read the Full Article Here: https://www.goaldriven.com/post/delivering-kindness-in-your-chiropractic-healthcare-practice

Multiple Appointment Scheduling Calendars -2025

Posted on by
Reply

Multiple Appointment Scheduling Calendars are helpful for increasing your patient retention.  We take the work out of them by creating two different easy to use fully customizable forms.

Feel free to download them here.

Scheduling Calendars

Personal-Appointment-Calendar 2024(Customizable WORD Doc) (Portrait)

Appointment – Calendar 2024 (Customizable WORD Doc) (Landscape)

Personal-Appointment-Calendar 2025(Customizable WORD Doc) (Portrait)

Appointment – Calendar 2025(Customizable WORD Doc) (Landscape)

The Silent Recession and What to Do About it in your Chiropractic Healthcare Practice

Posted on by
Reply

farmer in a field of obstacles

The article addresses challenges faced by chiropractic practices in 2024, attributing some of the struggles to broader economic factors like a “Silent Recession.” Small businesses, including clinics, saw a 30-40% revenue decline, with inflation and rising operational costs outpacing Medicare and Medicaid reimbursements. Insurers’ tactics, such as requiring prior authorizations, denying claims, and delaying reimbursement, have also complicated financial operations. Additionally, many patients face financial strain due to inflation, high interest rates, and rising living costs, further affecting clinic revenues.

To counter these challenges, the article offers solutions focused on improving clinical and administrative practices. Clinicians are encouraged to focus on the fundamentals of their care, adopt a purposeful approach to healing, and invest in ongoing training to enhance patient outcomes. Administrative support is emphasized, suggesting that a strong organizational structure and team training are critical for long-term success. The article also highlights the importance of staying independent, noting a trend of independent medical practices being squeezed out by governmental policies and rising inflation.

The author encourages chiropractors to remain resilient and continue fighting for their independence in the face of these challenges, implying that larger industries may have a vested interest in eliminating smaller practices. The message ends with a call to action for chiropractors to stay strong and prepared for 2025.

Read the Full Article Here:  https://www.goaldriven.com/post/the-silent-recession-and-what-to-do-about-it-in-your-chiropractic-healthcare-practice

Ask Lisa: Setting Up Finances With Your Patients

Posted on by
Reply

BJ Palmer had a quote: “Chiropractic is health insurance. Premiums small. Dividends large!”

Following this super quote, we have worked with offices for many years schooling them into implementing these mottos:

  • We will accept all patients, regardless of their ability to pay, but we also must operate the clinic as a proprietary business, i.e., for profit, and the patient must want the care–not just “want a discount.”
  • Each case will be individually handled and patients will receive a copy of their financial arrangements.
  • Each patient file will have a copy of the patient’s individual financial arrangements.

How does the successful office achieve these goals?

First, to comply with Centers for Medicare and Medicaid’s No Surprises Act as a covered entity, each patient will have an idea what our range of charges are and that the charges will vary depending on what is done. Explain that the adjustment charges will vary from $XX to $XX, therapies will add $XX to $XX, and exams, diagnostic tests, etc. will add to that. Typically the average office visit will be from $30.00 to $140.00 per visit. This can be shared when the new patient calls in for their first appointment, or placed on your website.

Second, determine if you will be filing claims to insurance, and if patient has a copay or deductible. If there is a financial barrier with co-pays or deductibles, work with the patient during your meeting with them so that the patient does not drop out of care for financial reasons. To stay in compliance, note any waived fees or co-payments on your financial form, indicating why they were waived (no job, too many bills). Alert payment arrangements in your practice software so that the front desk and anyone doing follow-up knows exactly what the patient has agreed to pay each visit.

The patient should already have a good idea after Day 1 from the Report of Findings and the schedule you just worked out with them how many times they will be coming in. Ask the patient if they will have any problem with this and watch the patient to make sure that they will be comfortable with the fees you are presenting (previously calculated prior to meeting with patient).

(These next sections are specific to Wisconsin offices and offer examples. However, if you find this information interesting and you want more information and are outside WI, contact us for further information.)

If you are not filing to insurance, patients are considered self-pay. Let the patient know that they must pay at the time of service for any discount given. To be successful, you cannot reduce your fee while running up patient balances.

Any discount or special fee must be noted on the financial agreements and in the computer. The financial agreement must indicate why there are special discounts given. This can be simply noted in the space provided, such as “patient discount to $30 per visit-financial hardship” or “patient has just started new job-discount given to $30 per visit”. The CA or doctor, and patient, must sign the form.

For self-pay patients who can afford care, are on a routine schedule and show up, in order to give a discount they should be required to prepay, for a package of XX visits, typically with up to a 35% discount.

With the above policies in place, you can help many more people increase their health dividends, removing any financial barriers. Implementing these steps are key to expanding and growing your practice!

If you have any questions regarding financial arrangements and/or insurance please feel free to reach out to me.

Lisa Barnett
920-334-4561
lisa@pmaworks.com

Employee Satisfaction Scale and Chiropractic Practice Performance

Posted on by
Reply

professional working mom with baby on her lap during a business meeting

Ed shares the connection between employee satisfaction and the performance of a chiropractic practice, drawing parallels to how companies are rated on platforms like Glassdoor. The Glassdoor ratings range from 1 to 5 stars, based on employee satisfaction, with higher ratings indicating a more positive work environment, better leadership, and improved profitability. Studies have shown that companies with higher employee satisfaction ratings tend to be more productive and profitable.

The article lists five key factors that influence employee satisfaction, which are crucial for improving productivity and profitability in a chiropractic practice:

  1. Workplace Culture: A positive work environment, shared values, and team dynamics play a major role in employee satisfaction.
  2. Management Quality: Effective leadership and management style are key factors, with poor management being a common cause of dissatisfaction.
  3. Compensation and Benefits: Fair and competitive salaries and benefits packages are essential for employee satisfaction.
  4. Work-Life Balance: Employees value companies that support a balance between work and personal life.
  5. Career Opportunities: Opportunities for growth and advancement within the organization are important to retain motivated employees.

We can’t emphasize enough that administration and management play a significant role in creating a positive workplace, which in turn supports quality clinical care. While the focus of a chiropractic practice is on providing excellent service and outcomes, having a well-managed, supportive, and motivated team is essential for achieving success. The author concludes by encouraging chiropractic practice owners to continue improving their business management, suggesting that better administration is the key to improving both employee satisfaction and practice performance.

What Gets Measured — Gets Managed in Your Chiropractic and Service Business

Posted on by
Reply

bus driver with the dashboard in front of him guiding him where to go.

ED shares how chiropractic business owners can effectively manage their practice as it grows by using key performance statistics. Initially, managing both patient care and business operations is feasible when a practice is at 50-60% capacity. However, as the practice grows, the increasing demand for management and staff coordination can lead to stress and “growing pains.” To overcome this, the article introduces the Fast Flow CEO system, which helps doctors manage their businesses effectively by dedicating just a few hours a month to business operations.

Key to this system is the use of performance statistics, which help track progress and identify areas for improvement. The article outlines essential components for tracking performance, including:

  • Key statistics: New patients, paid visits, charges, and collections.
  • Time period comparisons: Weekly, monthly, and yearly comparisons.
  • Same-month comparisons: Analyzing ratios like Visits/New Patients or Charges/Collections.
  • New patient tracking: Monitoring where new patients come from, especially for practices investing in marketing.
  • Marketing expenses: Tracking cost per new patient to optimize marketing spending.
  • Visual tools: Graphs and charts to help visualize trends and results.

The article emphasizes that these numbers represent outcomes, not just data. The goal is to improve patient care and practice efficiency, not simply to increase the numbers. Displaying these metrics in team meetings and using them as a “dashboard” helps everyone stay aligned with the practice’s goals.

The overall message is that managing a growing chiropractic practice requires smart use of data to drive decisions, improve outcomes, and continue progressing toward long-term goals.

Read the full article here: https://www.goaldriven.com/post/what-gets-measured-gets-managed

 

Why 2025 Could Be Your Best Year in Chiropractic Practice

Posted on by
Reply

John F Kennedy quote - our growing softness, our increasing lack of physical fitness is a menace to our security

Ed touches on the reasons why 2025 could be a promising year for chiropractic practice owners and healthcare entrepreneurs.

Health Care Advocacy: Robert F. Kennedy Jr., a prominent advocate for health and environmental issues, has been vocal about his concerns with polluters and health agencies like the CDC and EPA. His activism, including his work against companies like Monsanto and ExxonMobil, has earned him recognition in the healthcare space. The incoming presidential administration, under President-elect Trump, is expected to grant Kennedy significant influence to address healthcare matters, providing optimism for the future of natural healthcare.

Support for Small Businesses: Elon Musk, a notable entrepreneur, is also involved in the new administration and advocates for the protection and growth of small businesses. Musk emphasizes that while starting a business can be challenging, the right environment can help independent businesses thrive. His support for entrepreneurship signals potential benefits for chiropractic and other small business owners.

Historical Legacy of Health and Fitness: The article also references the historical efforts of the Kennedy brothers in the 1960s to promote public health and fitness, such as fitness testing in schools and cleaner air and water standards. Musk’s own family background, with his great-grandfather being the first chiropractor in Canada, ties the legacy of chiropractic to modern entrepreneurship and innovation.

The article concludes with an optimistic outlook for healthcare entrepreneurs in 2025, encouraging chiropractic practice owners to think big and embrace opportunities for growth in the coming year.

Read the full article here: https://www.goaldriven.com/post/why-2025-could-be-your-best-year-in-chiropractic-practice

 

ASK LISA: The Vital Importance of the Post Report & Patient Financial Consultation

Posted on by
Reply

Greetings,

In our last two webinars, we discussed the importance of patient financial consultations.

Let’s delve into why they are so important to your bottom line and how you can set them up for success.

First, changes to insurance coverage and managed care have created an environment where third-party reviewers sometimes have more say in your patient’s length of care than you do.

Second, it is important to note that the financial consultation is a part of the overall Post Report. To be successful, all steps below should be reviewed and completed with each patient, whether they are new or re-activating their care. Why a post report?

The purpose of the post report is for the staff to fully address with the patient any obstacles to the patient getting the care they need and to set the patient up for their schedule of care. This includes setting up multiple appointment schedules, emphasizing the importance of staying on the schedule of care, discussing missed appointments, discussing any needed financial arrangements, going over how to check in at future visits, establishing where the patient should turn with questions or problems, and reassuring the patient in their decision to follow through with care.

Before you meet with the patient for the financial consultation, you also have to have a clear understanding of what you want to accomplish with your financial plans for patients. Your plans need to line up with the goals you have in your office and you need to individualize the plans. Do you want a high percentage of cash, wellness patients? An insurance-based family practice? PI or Work Comp acute care rehab practice? Is the patient undergoing a financial hardship? Each has a different set of criteria for tailoring patient financial agreements.

As these become more common, you can increase your patient retention and compliance by offering more OPTIONS for patient payments. Yes, this requires more work and more follow up, but adjusting to changing business practices in the world often require changing your internal procedures and policies. Adapt and offer ways to make care affordable, then promote these options so that patients see there is a way for them to get the care they need at a price they can afford.

Our Motto: Financial Plans are Liberal; Collections Policies Are Not.

This doesn’t mean reducing your fees or giving away services. On the contrary. For example, a new car costs many thousands more than your treatment plan, but auto dealers are adept at showing the customer ways they can drive that car home today.

Standardizing these procedures will ensure that your patients feel well taken care of at the office at all times.

Questions? We can help.

Click HERE for a sample care plan and financial plan template. [LINK]

Chiropractic End of Year Marketing and Business Checklist

Posted on by
Reply

goal driven checklist to prepare for the New Year

This article provides a comprehensive checklist for chiropractors to prepare their practices for the end of the year and the upcoming new year. With 2025 just around the corner, the focus is on winding down advertising and shifting toward internal marketing strategies during November and December. Key ideas include:

  1. Holiday Promotions: Offer Thanksgiving turkey giveaways, special promotions for veterans, donation drives, and patient appreciation events like gift exchanges or holiday parties.
  2. Referral Programs: Encourage patient referrals with giveaways such as poinsettias and gift certificates, and express gratitude to external referral partners with thank-you gifts.
  3. Newsletters & Reminders: Send personalized practice updates and reminders to schedule appointments through the holidays.

Planning for the Future:

  • Spend time with your team reflecting on 2024’s achievements and brainstorming goals for 2025. Consider creating a unifying theme or project for the year ahead.

Business Essentials:

  • Financial Review: Meet with your accountant to assess finances and tax strategies.
  • Employee Benefits & Contracts: Review employee benefits, consider bonuses, and evaluate insurance contracts for profitability.
  • Compliance & Licensing: Ensure adherence to HIPAA and other regulations, and confirm that all licenses and malpractice insurance are in place for the coming year.
  • Budget Planning: Set a budget aligned with your practice goals.

Start with a clear vision and remain focused on both immediate tasks and long-term objectives for continued success in the new year.

Does Your Chiropractic Practice Have Team Bonuses?

Posted on by
Reply

As a business owner, you want to reward success. Heck, you want to be rewarded for your success as well (at least one of these days! lol) It’s the American Way, right?

But, unfortunately, bonus systems don’t always work and aren’t always fair. Yet, within reason, we still recommend them.

Here are four basic needs and two types of motivation when rewarding employees.

Read the full article here to find out the details:   https://www.goaldriven.com/post/does-your-chiropractic-practice-have-team-bonuses