Come on down to Cal Jam 2012!
Our great consultant and coach, Ms. Phyllis Frase, will be speaking at the 5th Annual California Jam, presented by the Dead Chiropractic Society in Costa Mesa California. Register before January 15th and mention the Promo Code of FRASE for the special discount mentioned in the flier below.
All registration is handled through Cal Jam by calling the number below.
Billy DeMoss, ChiropracTOR
Dr. Billy DeMoss gave a heated and edgy presentation for 3 hours to chiropractors and their staff in Appleton, Wisconsin, Friday night, Aug. 19th. Full of anecdotes from his own practice, along with statistics, slides and videos, “Billy D” reminded everyone what chiropractic and natural health care is all about.
He talked about how providing chiropractic care is actually fun and how you should have fun in your office. He stated that patients want to come to a place that is enjoyable, where staff and doctors are having a good time in a positive atmosphere.
But he also explained that it takes a great deal of work to have a successful office. He recounted the days that he had to do manual odd jobs just to make it through school. He works hard at his office but keeps it fun. “If you want a more successful and profitable practice you are going to have to work for it.”
“The days of the $200 dollar office visit are fading,” he said. Workers Compensation reimbursement in California has been cut back and some money motivated chiropractors have abused the system. But money is not the goal, and never has been, he said. Serving people will always be rewarded financially, but that is not our primary objective.
He emphasized that our main goal should be to teach and adjust. Some doctors complain about doing screenings or lectures, but Billy asks the audience: who do we do it for? Are we worried about inconviencing ourselves or do we want to help people get healthier?
He discussed issues such as vaccinations, diet, United States health statistics relative to other countries, and said that the chiropractors were the ones best poised to take a leadership role in the health care of the U.S.
After 3 hours of Billy’s high energy, the mesmerized and energized crowd gave him two standing ovations.
One member of the audience who owns a small farm and who was not a doctor or staff member, said he wished there were more people speaking out like Dr. Billy DeMoss. He said it was one of the best presentations he had ever seen.
The next morning, Phyllis Frase spoke to staff and doctors about how to be a “Rock Star” C.A. Phyllis also gave a dynamic talk and will be speaking at the Cal Jam in California, February 24-26.
PM&A encourages all who can make it to Cal Jam to do so. I attended 2 years ago and it was absolutely the most unique and refreshing chiropractic seminars I’ve attended in 20 plus years. Well worth the time and money. More info about CAL JAM.
Dave Michel, Billy DeMoss, Dana Pittner, Phyllis Frase, Ed Petty
CATCH DR. BILLY DeMOSS SPEAKING MONDAY NIGHT, AUGUST 22 AT LAKE GENEVA, WI. FOR MORE INFO, CALL: 262-275-5005
Dr. Billy DeMoss has changed chiropractic.
He has done this by offering an alternative model to the standard chiropractic seminar. In so doing, he has helped to bring chiropractic back to chiropractic.
We all know that there are various versions in how this great profession is presented and applied. But there is a common denominator in the profession that makes it special and in which everyone can agree.
What is it?
The subluxation…? Well, sure, but even this is disputed. Let’s go for something even more basic.
The fact that chiropractic truly helps people get healthier and avoid getting run down in the medical-pharmaceutical-sickness complex? Yes. True enough.
What else makes it special that we can all agree to?
NO ONE OWNS IT. Chiropractic wasn’t bought out by a Chinese company, a multinational firm, or bailed out by the Federal Reserve or the World Bank. Your skills are not trademarked by Eli Lilly (Pharmacy Company). You can use Activator or the knee-chest. For the most part, you are free to do whatever you want.
But there is also something else that makes chiropractic special and that we all can agree to. What is it?
Well, chiropractic, if you are doing it right, is fun. In fact, it is a blast. Adjusting patients and seeing them get better and loving you and your team for it! What could be better?
So, let’s add it all up: chiropractic helps people get healthier, it helps them avoid costly medical procedures, it allows them to live a better life, it allows you and your staff to have a better life, it is free from outside financial interests, and, it is fun.
NOW this is cause for a party!! THIS, if anything, should be celebrated.
This is what Billy preaches, practices, and sets an example for us all.
There are many professions out there that are soulless, goalless, and hopeless. Many are also too burdened with their own seriousness. We also can fall into this “chiropractic-as-drudgery” daily work mindset.
But, this is NOT chiropractic. And, as B.J. Palmer said:
The average businessman has long since forgotten Rule No. 9, “Don’t take yourself too damn seriously.”
Dr. DeMoss practices Rule No. 9. and helps us all celebrate the work we do.
The next Cal Jam, which he calls “ kiro-Woodstock” is scheduled for March 12th & 13th, 2012. You can visit his website at www.californiajam.org where you can sign up to receive his newsletter and be a part of his worldwide referral network.
AND, you can listen to him live this Tuesday, April 26, at 12:30 Central Time. (For non active clients, we are charging $25 which will be donated to Oaklahaven.)
For the full article on Rule #9 by B.J.Palmer, and a downloadable PDF file: Rule #9
Some fun for your week…
Show some love to all the staff that support all you do!
“Ya slow and lack flo?
Then get on the Hi-Lo
…and don’t say “crack-it”
When you’re representing Chiropractic.”
~ Chiropractic Gurls
Music Video: Chiropractic Gurls (4 minutes)
Chiropractor Dr Tom Potisk and wife Susan
12 Steps to the Top
Success, whether it be in business, relationships, or even hiking can be a challenge. It’s a lot easier when you know the formula to succeed.
Join the PM&A team for a fun and motivational outing at Devil’s Lake State Park on Saturday, October 23from 11 till 3 PM. The state park is located near Baraboo, Wisconsin.
This event is free for PM&A members, their families and staff. Non-members are welcome for a fee of $10.00. Food will be provided courtesy of PM&A.
Itinerary:
11:00 – meet in the parking lot. Food and drink will be served.
11:40 – warm up with martial arts taught by Ed Petty.
12:00 – begin hike to top of bluff/scenic overlook. The motivational program “12 Steps To The Top” will be presented along the route by Dr Tom Potisk, author of Reclaim the Joy of Practice – An Advanced Guide for Advancing Doctors
3:00 – end of event.
Members of the Bad to the Bone Chiropractic Motorcycle Riders group will be traveling as a group from Milwaukee. Contact Ed Petty for details –Ed@pmaworks.com.
For food planning reasons you must RSVP. Contact Dr Tom Potisk –tpotisk@aol.com. Further details will be forthcoming following your registration.
Fall is in the air….. and it’s time to get that fall marketing calendar filled with activities. To get the ball rolling, we have put together a few topics and suggestions to make your events fun and effective.
For our PMA members, we have more information about each topic, including ready made posters, handouts, and descriptions. For more information, please go to our PM&A Members site here , log in, and go the section called New Stuff on the top navigation bar. You will find the article called Fall Marketing Ideas.
September:
October:
November:
December:
Did you know that 73% of chiropractors can make all the money they want without ever working?
This is proven by 83% of studies.
Yes, that’s write. You two can make all the money you want, and even more, without even working.
Honest. No more talks, letters, or yellow pages or even internets. You don’t even have to sea patients.
With this SECRET system I was able to make lots ‘o bucks. (Doctre Phulo Vit)
Am I talking to you? Yes, we are.
I have just discovered 6.3 steps on how to make all the money you want with out hardly working ever and getting all the love you need. Honest.
Yea. Baby.
So, call us now at 800 APR-FOOL
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Don’t be fooled. Get the real stuff. Come to our seminar in Minneapolis and Milwaukee this spring.
See you there.
Happy Easter to you all.
Love,
The PM&A Team
Being a chiropractor can be a lonely job.
Who knows what it is like to adjust patients late in the afternoon while one patient is going on and on and the next one is dirty from work and smells? And yet another just called in who has been under care for two weeks and is in pain and wants to be seen right away – who knows what that is like?
Someone who has been there and done that – another doctor.
You aren’t looking for advice, that can wait. You don’t need a lecture. It would just be good to talk with someone who has been there before and survived, or better, thrived.
Let me introduce Dr. Tom Potisk. He is not the overbearing charming salesman type of a doctor that you often see in consulting programs. Actually, not too many doctors are really like that. In fact, most doctors are very similar to Dr. Tom.
Dr. Tom and Dave, Phyllis and myself have been discussing an additional ingredient to practice success that that we feel doctors need. Simply, another doctor to talk to. They have us, of course. But we are managers and marketers and practice builders. That is our specialty. And we too have been there and done that, since the 1980’s. But as managers – not as doctors.
We feel doctors need both for practice success: a professional manager to help build a profitable and self sustaining business AND the support and perspective of a professional, experienced chiropractor.
So we are very happy to partner with Dr. Tom Potisk in providing services to our wonderful wonderful clients.
We are pleased to announce that Dr. Tom will be giving a number of presentations at our upcoming seminars this year. One of the classes will be on Doctor to Doctor: Reclaiming the Joy of Practice. This is his basic theme: how, as a doctor, you can truly enjoy each day doing what you do as a doctor. His approach is simply – doctor to doctor. Not as a coach, but as a fellow doctor who has been through what you are going through and made it to the other side – very successfully.
Listen to this his first teleclass you – you will find it very motivating and reassuring.
Hope to “see” you there,
Ed
Here is what others have said who have listed to his full presentation:
“Dr. Tom’s program was fantastic! I laughed, I cried, and I went back to my practice with a new, deeper sense of dedication and confidence. All DCs need to hear his message!” – Dr. Donna Stackpool, Lake Geneva WI
“Reclaim the Joy of Practice was an amazing presentation! Dr. Potisk made the evening fun and enlightening with great tips on how to stay happy and truly enjoy Chiropractic. I loved the history references with BJ. It was a great reminder of how generations past fought for Chiropractic and how we need to honor them and the profession AND continue the passion. Thanks Dr. Potisk for lighting the fire again!” – Tara Gill DC, Delevan WI
“After nearly 40 years of practice, I thought I heard the last of the great, authentic, and sincere chiropractic programs years ago; then along comes Dr. Tom Potisk with his Reclaim the Joy of Practice presentation. He brought me right back to what I remembered as the good-ole-days with an adjustment between my ears. High pi Dr. Tom !” – Jerry Zelm DC, Oconomowoc WI
And you can read more about Dr. Tom Potisk here.
Dr. Tom Potisk gives a succinct and complete accounting and review of our travels to, and as it turned out, through Southern California. (see earlier post)
Here are some various videos and photos if you want more, though rough and candid, reporting. (Some videos may need the volume turned up.)
Walking to Cal Jam
Opening – Don’t Back Down – Chiropractor
Clips from various talk. May have to turn up volume.
Dr. Brian Porteous – a clip from his talk on the hyperstension study. LINK
Dr. Dan Murphy – talks about recent research on toxic chemicals and how they affect nervous system and adjusting – (9 min) LINK
Dr. Dan Murphy – talks about cervical spine, referencing the hypertension study. LINK (5 min)
Dr. Dan Murphy – refers to book by M.D. references Innate. LINK
Dr. Fabrizio Mancini – applying chiropractic is not complicated. (2 min) LINK
In the natural hot springs.
I just returned from a few days in Costa Mesa CA. I attended CalJam, a chiropractic philosophy/music convention, with Ed Petty from PM&A. It was refreshingly different because of the focus on chiropractic’s unique philosophy combined with music.
The man behind it all is Dr. Billy DeMoss and his fun-loving personality really shows in the event. Check out my video of BJ Palmer resurrected. [Longer Version]
Of course, I had to give Ed a lesson about why I’m called the “down-to-earth” doctor (www.thedowntoearthdoctor.com), a big part of it is going on adventures, so I took him on a high desert search for a natural hot spring called Deep Creek Spring. Yes, those are my feet in the picture. Ed reciprocated by guiding me on a motorcycle tour one of the days – I drove my first Harley and now I’m hooked! Thanks Ed.
My Harley in Laguna Beach, CA
As I listened to many of the greats like Dr Dan Murphy, Dr. Fabrizio Mancini, etc. I became even more grateful for the 25 years of tremendous success I’ve had in chiropractic. “Best profession in the world!” is what I told a 2nd semester student I bumped into there. He was wondering if he made the right decision, given all the negative news circulating about the business of practicing lately.
The speakers were talented and the content inspiring, but it also became apparent to me, that the seminars of PM&A are better in the sense that they lack sales. What I mean is that all or most of the speakers at CalJam, as inspiring and fun as they are to listen to, have a hidden agenda – they want to sell me something. That’s one of several reasons why I stayed with PM&A as my practice management guide, and why I’m excited to now be a part of their team.
I teach a class around the country called Reclaim the Joy of Practice, based on my book of the same name (www.reclaimthejoy.com) for content, I’m always on the lookout for exceptional DCs. I bumped in to Dr. Gerald Clum, president of Life West Chiropractic College.
Listen to his brief message in response to my question “What can chiropractors do to be more successful?” LINK.
Doctor, how can you apply that message today?
Printable cartoon about exercising for staff and chiropractic patient discussion.
[ Download/View File ]