Fall is in the air….. and it’s time to get that fall marketing calendar filled with activities.  To get the ball rolling, we have put together a few topics and suggestions to make your events fun and effective.

For our PMA members, we have more information about each topic, including ready made posters, handouts, and descriptions. For more information, please go to our PM&A Members site here , log in, and go the section called New Stuff on the top navigation bar.  You will find the article called Fall Marketing Ideas.

September:

• National Backpack Awareness Day – Sept 19
• Woman’s Health Week – Last week of September
• Neuropathy (or Headache,etc. ) Awareness Week  (Pick a week to promote a free screeing exam for a specific condition.)
• Crazee Dayz (For example, Thirsty Thursdays — offer a different type of drink each Thursday. Have patients make suggestions: organ apple juice in Sept, Egg nog in December, etc.)

October:

• National Spinal Health Month (now called National Chiropractic Month).  Make a banner and use this as a motivation to have patients bring in their family for a free spinal fitness screening.
• National Chiropractic Month. Use this as a reason to sponsor: Chiropractic Opportunity Week:  The doctor is having a “COW”
• Hair Dresser/Beauty Salons/Spas – provide massages, screenings, and lectures.
• Local Health Fairs at businesses.
• Kid’s Halloween Party

November:

• Thanksgiving Turkey Drawing Poster
• Donation Drives
• Deer Widows Week
• Girl’s Night Out

December:

• Holiday Coupons – Gift Certificates
• Poinsettia Give Away
• Saturday with Santa
• Appreciation to External Referral Sources