Chiropractic Society of Wisconsin Fall Summit in Review

Team PM&A (Petty, Michel and Associates) recently attended the Chiropractic Society of Wisconsin Fall Summit at the Kalahari in Wisconsin Dells.

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Phyllis, Barbara, Lisa, Ed, Dave, Linda and Dana

We are pleased to announce the winner of our succulent dish (door prize): Dr. Chelsea Poland.  She is following in her father’s footsteps and she practices in Wausau.  Congratulations Dr. Chelsea!

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Linda and Dr. Chelsea Poland

The weekend was filled with meeting and greeting chiropractors and their staff.  It was fun to see so many of our clients, some of whom I had not yet had a face to a name, meet new docs and their teams, and reconnect with old friends and colleagues to share hugs and spread the love of our profession.

A doctor once told me that no other practice(experience) will ever be the same as my first.  I’ve found this to be very true.  We hang on to those memories of that first practice.  This weekend I was able to reconnect with the first associate Dr. Culp(my first practice) brought into his office, circa 1987.  We reminisced of the “old days” and  brought each other up to date on our journeys over the past 3 decades.

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Dr. Jon Wall and Linda

All in all, it was wonderful to see everyone again and share the weekend with you!

How to Create a Wondrous Practice Life

FORTY ONE YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World Trade Center, shoot a cable to the other side, get it rigged up tight, and walk across it to the other side. Actually, he made 8 passes, performed dances and entertained an audience a 1/4 of a mile below. He finally came in when it started to rain.

He was arrested, but the the charges were later dismissed if he performed for children in Central Park, which he did.

I recently had the opportunity to listen to Philippe Petit (on August 7, 2015), now 65 years old. He gave a stirring presentation in San Francisco to chiropractic health professionals at the Wave, a seminar put on by Life West Chiropractic College.

Philippe was born in 1949 and still very active. He considers himself, among all things, an artist. But he also juggles, climbs rocks, fights bulls, fences, builds structures with 18th century tools and considers himself an accomplished equestrian.

He explained that he learned early in life to follow his passion and his intuition. But his creativity seemed to be overlooked or given little importance when he was young and so he felt that it must be illegal.

In his book Creativity, Philippe writes: “The creator must be an outlaw. Not a criminal outlaw, but rather a poet who cultivates intellectual rebellion.”

In his talk to us on August 7th, he offered some tips, or precepts that he thought might help us as they have helped him in his life.

He began by talking about his passion to pursue his goals. But right next to that, he emphasized the importance of tenacity. This was a word that included determination, discipline, preparation, and training to do what was needed to be done to achieve those goals about which you are passionate.

He exhibited this nearly a half a century ago as he pursued his goal to walk from one 1,300 foot tall building to another on just a wire. He started planning the walk when he was only 17 living in Paris. The Towers were not yet built. Certainly, the walk itself took immense focus at the time. But it lasted only less than an hour. The real work was in the planning and preparation and training. This took tenacity.

He stressed to listen to your intuition. When you have a question or a problem, listen to your gut and an answer, sooner or later, will visit you. But you do have to listen.

He emphasized simplicity in all that you do, but still be elegant. And don’t be afraid to make mistakes. This is how we learn and move forward. All this, of course, takes courage.

You have to believe in yourself. (Or as Dr. Jimmy Parker used to say, you have to have “FCB – Faith, Confidence and Belief.”) In your role of doctor, provider, and as a professional team member, you have to have faith in yourself and in the services you provide.

In our 3 Goals System of Practice Development, the Third Goal includes your greater purposes. These go beyond financial demands (Goal 1), which are necessary, or profession and business competence (Goal 2), which should be sought. But above it all are your Greater Purposes, your highest values — professionally and personally, that we really seek and that make life worth living.

We learn at an early age to quell our passions and creativity and to fall in line with convention. Obey and comply. And, to some extent, this is necessary for a society and a business to function. But in the bargain, we often lose our spirit. Our creative aspirations, our sense of fellowship with each other, and the outrage at the wrongs that we see — these gradually lose their importance. Our greater purposes become blunted — or even forgotten.

Certainly, this has happened to many people in your community as they “report in,” zombie like to the local drug store for “health care”, especially if it is promoting “free flu shots.” (Average drug prescriptions per person in 1993 was 7.1 In 2014 it was 12.2 And watch out for anyone over 50 where the average prescriptions used are 19, and over for those over 65 – 27. That’s right – 27 prescription medications per person. Average!2)

It is important to keep your greater purposes in sight and to respect them enough to keep them alive. They can and should be integrated into your professional life as you do not work in a factory assembly line as your parents or grandparents may have, or as those who produce your cool t-shirts and running shoes do now. For example, if you like children, have pictures of kids on your walls and have a special “Kids Day.” If you like running, put up pictures of runners and get your patients to join more running clubs. If you want to help the homeless kids in your town, promote a donation program for the local shelter.

Back at the seminar: I noticed that some of the presentations were held in ballrooms that had special, but temporary names. For example, there was the “The Reggie Gold” ballroom, the “Frank Sovinsky” ballroom, and the “Lloyd Latch” ballroom.

In the mid 1980’s, I worked for several years directly for and with Dr. Lloyd Latch. Though he didn’t promote it much, I am sure that he did have the largest chiropractic clinic in the world. While his personal production was high, the total office saw over 2,000 visits per week. The key was that he had created a wonderful team of doctors adjusting patients in 28 adjusting rooms and supported by a dedicate team of professionals.

And what was a key to his success? Over and over I heard Dr. Latch tell his doctors, and others who would visit, that success was “an inside job.”

I think this is exactly what Mr. Petit was getting at.

Success doesn’t come from the latest marketing procedure… it comes from deep inside. It comes from your heart, your passion, your imagination, and the tenacity to work and train daily.

Mr. Pettit says that there are –
“qualities
inside all of us, that we are rarely encouraged to recognize
but that are essential to make our dreams come true, to plan, to construct a wondrous life.”3

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Successful people learn from others, but ultimately take their own counsel.

As Philippe wrote:
“Observation was my conduit for knowledge, intuition my source of power.”3

So, follow your greater purposes and integrate them into your professional and work life. Allow your team members to also pursue their greater purposes – and you will see your practice become more creative, productive and wondrous.

Carpe Diem (seize the day),
Ed
———————–

  1. Generation Rx How Prescription Drugs Are Altering American Lives, Minds, and Bodies by Greg Critser (https://danmurphydc.com/Critser.pdf) , also http://kff.org/other/state-indicator/retail-rx-drugs-per-capita.
  2. www.imshealth.com/deployedfiles/imshealth/Global/Content/Corporate/IMS%20Health%20Institute/Reports/US_Use_of_Meds_2013/Percent_population_prescriptions_per_capita.pdf
  3. Creativity, the Perfect Crime. Philippe Petit

Patriot Project: Chiropractic Care for Military, a Recorded Interview

Phyllis Frase, consultant with Petty, Michel and Associates recently met up with Dr. Carol Ann Malizia in Texas.  Dr. Malizia began sharing her story of her involvement in helping military personnel obtain chiropractic care and the Patriot Project.

Below is  a recorded interview where Phyllis talks with Dr. Malizia as she shares her thoughts on the current climate of military health care today compared to years ago, how she became involved in the mission, and what the Patriot Project is all about and how you can get involved.

Patriot Project Interview (mp3-36 min)

Dr. Malizia mentioned a few books for followup reading:

  • 24/7 The First Person you must Lead is You, by Becky Halstead
  • 1 Degree of Change, by Dr. Georgia Nab
  • Steel Will, My Journey through Hell to Become the Man I Was Meant to Be, by Retired Staff SGT Shilo Harris
  • ArmyOneSource 10 hr training/certification

If you’d like to contact Dr. Malizia she can be reached at camdc63@aol.com 

If you’d like to learn more about the Patriot Project visit: Patriot Project

Healthy Hiking In Outdoors Wisconsin

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Chiropractor Dr Tom Potisk and wife Susan

12 Steps to the Top

Success, whether it be in business, relationships, or even hiking can be a challenge. It’s a lot easier when you know the formula to succeed.

Join the PM&A team for a fun and motivational outing at Devil’s Lake State Park on Saturday, October 23from 11 till 3 PM. The state park is located near Baraboo, Wisconsin.

This event is free for PM&A members, their families and staff. Non-members are welcome for a fee of $10.00. Food will be provided courtesy of PM&A.

Itinerary:

11:00 – meet in the parking lot. Food and drink will be served.

11:40 – warm up with martial arts taught by Ed Petty.

12:00 – begin hike to top of bluff/scenic overlook. The motivational program “12 Steps To The Top” will be presented along the route by Dr Tom Potisk, author of Reclaim the Joy of Practice – An Advanced Guide for Advancing Doctors

3:00 – end of event.

Members of the Bad to the Bone Chiropractic Motorcycle Riders group will be traveling as a group from Milwaukee.  Contact Ed Petty for details –Ed@pmaworks.com.

For food planning reasons you must RSVP. Contact Dr Tom Potisk –tpotisk@aol.com. Further details will be forthcoming following your registration.

More Videos and Photos from PM&A’s Adventure to the Chiropractic California Jam 2010

Dr. Tom Potisk gives a succinct and complete accounting and review of our travels to, and as it turned out, through Southern California. (see earlier post)

Here are some various videos and photos if you want more, though rough and candid, reporting. (Some videos may need the volume turned up.)

Walking to Cal Jam

Opening – Don’t Back Down – Chiropractor

Some photos

Cal Jam 2010 Chiropractic, Petty Michel - Associates

Clips from various talk. May have to turn up volume.

Dr. Brian Porteous – a clip from his talk on the hyperstension study. LINK

Dr. Dan Murphy – talks about recent research on toxic chemicals and how they affect nervous system and adjusting – (9 min) LINK

Dr. Dan Murphy – talks about cervical spine, referencing the hypertension study. LINK (5 min)

Dr. Dan Murphy – refers to book by M.D. references Innate. LINK

Dr. Fabrizio Mancini – applying chiropractic is not complicated. (2 min)   LINK

Motorcycles, Natural Hot Springs, Sushi, and Chiropractic Philosophy – Wowee! What a Weekend!!

In the natural hot springs.

In the natural hot springs.

I just returned from a few days in Costa Mesa CA.  I attended CalJam, a chiropractic philosophy/music convention, with Ed Petty from PM&A.   It was refreshingly different because of the focus on chiropractic’s unique philosophy combined with music.

The man behind it all is Dr. Billy DeMoss and his fun-loving personality really shows in the event. Check out my video of BJ Palmer resurrected[Longer Version]

Of course, I had to give Ed a lesson about why I’m called the “down-to-earth” doctor (www.thedowntoearthdoctor.com), a big part of it is going on adventures, so I took him on a high desert search for a natural hot spring called Deep Creek Spring. Yes, those are my feet in the picture.  Ed reciprocated by guiding me on a motorcycle tour one of the days – I drove my first Harley and now I’m hooked!  Thanks Ed.

My Harley in Laguna Beach, CA

My Harley in Laguna Beach, CA

As I listened to many of the greats like Dr Dan Murphy, Dr. Fabrizio Mancini, etc. I became even more grateful for the 25 years of tremendous success I’ve had in chiropractic. “Best profession in the world!” is what I told a 2nd semester student I bumped into there.  He was wondering if he made the right decision, given all the negative news circulating about the business of practicing lately.

The speakers were talented and the content inspiring, but it also became apparent to me, that the seminars of PM&A are better in the sense that they lack sales. What I mean is that all or most of the speakers at CalJam, as inspiring and fun as they are to listen to, have a hidden agenda – they want to sell me something. That’s one of several reasons why I stayed with PM&A as my practice management guide, and why I’m excited to now be a part of their team.

I teach a class around the country called Reclaim the Joy of Practice, based on my book of the same name (www.reclaimthejoy.com) for content, I’m always on the lookout for exceptional DCs.  I bumped in to Dr. Gerald Clum, president of Life West Chiropractic College.

Listen to his brief message in response to my question “What can chiropractors do to be more successful?”  LINK.

Doctor, how can you apply that message today?

Chicago Tribune: Chiropractic Lowers Blood Pressure

According to a recent news article in the Chicago Tribune, chiropractic adjustments have been proven to reduce blood pressure.

The actual article has photographs of a doctor of chiropractic making cervical adjustments.

The article is based on a study done at the University of Chicago.

This is wonderful validation of chiropractic and should be communicated to your patients.

The article can be a useful marketing tool for existing patients as well as new patients.  It can be printed and handed out to patients, used in your patient newsletter, or included in a special workshop you give to patients, their family and friends, or to local companies.

Chicago Tribune link
PDF of article link

From the article…

“A one-time chiropractic adjustment of a misaligned neck vertebra has been shown to significantly reduce blood pressure in people with hypertension, according to a pilot study by University of Chicago researchers.

When the vertebra, known as the Atlas, or C1, was manipulated in 25 people with high blood pressure, both their systolic and diastolic readings decreased significantly, equal to taking two blood-pressure drugs at once.”

Chiropractor of the Year – 2006-2007

Dr. Tom Potisk was selected by his peers as Chiropractor of the Year for the State of Wisconsin. As a long time client and friend, we want to express our deepest and hardiest congratulations.

CONGRATULATIONS DR. TOM!!

Whether you live in Wisconsin or in Australia, Dr. Tom Potisk is the kind of chiropractor, man, father, husband, and friend you would like to know. Unassuming and modest, his passion is strong and his accomplishments are many. He is a leader of the best kind: by example. He sets an excellent standard for us all.

Kind, generous, industrious, and dedicated, he lives a balanced life while managing a very productive three doctor office. Here are some of the highlights:

· Graduated from Palmer Chiropractic College in 1984, interned with Dr. Larry Troxel before starting his practice in South Milwaukee, WI, U.S.A.

· He has invested a great deal of time and resources for community programs including the YMCA, the local high school, veterans association and his Chamber of Commerce.

· He has twice been recognized by the United States Military as “Patriotic Employer.”

· President of the South Milwaukee Association of Commerce, Dr. Tom was the recipient of the “Outstanding Leadership and Effort” award.

· Tom has maintained active memberships his local state organization (Wisconsin Chiropractic Association), the Christian Chiropractors Association, and The Gonstead Clinical Studies Society. Dr. Gregory Plaugher of the GCSS will soon be publishing a particularly exciting case study pertaining to one of Dr Tom’s patients with autism.

· Tom has had many articles published, including: “Snowmobile Magazine”, “The Small Business Times”, and articles in the local community paper. He authored an expose in “The Chiropractic Report” titled “The Art of Chiropractic”. He writes a monthly column on natural health care for the “Wisconsin Natural Foods.”

· He has provided chiropractic to hundreds of patients during several mission trips to the Amazon, Belize, Costa Rica and Poland. A man of faith, Dr. Tom feels that these trips are an expression of God’s love that transcends his own faith community as an elder of St. Marcus Lutheran in Milwaukee, and touches many lives in places far from home.

·Tom has had eight associate doctors with whom he has maintained a mentoring relationship during their time in his office and after they moved on in their careers. It is not uncommon for him to be on the phone with one of his prior associates giving and taking ideas on how to better serve patients. Of course, he also always finds time to provide adjustments to local chiropractors in need.

· As an indication of the friendly kind of work environment Tom creates, it is worth noting that he has had the same office manager for all 21 years of practice. With the help of Petty, Michel and Associates, Tom has been an excellent clinic director and manger. He is progressive in his chiropractic practice marketing and management, and works to continually reach out and promote chiropractic.

· Tom has been happily married for 13 years to Sue Potisk and has three children. The family lives on a mini-farm a rural setting with a family “swimming hole” pond, and keeps busy tending to their organic garden, small flock of chickens, barn cats and their pig.

Tom has set such a great example, and continues to do so, that we thought it worthwhile to post it as an example for all to see.

(Much of this information was provided by one of his current associates Dr. Steven Seheuing.)