What a great teleseminar we just completed about Internet Marketing.
I wanted to provide a short summary and a few follow ups for those who joined us as well as for those who weren’t able to.
Face To Face Networking – now more valued than ever. As we live increasingly in a virtual world of “friends” and emails and ordering products and services from our computers, meeting and connecting in person with real live people is rarer and therefore more valued. Get out of the box and meet people!
Virtual Networking – We discussed Facebook and creating a fan page. There are many ways to add content, or information, to your Facebook page including automatic feeds. Dr. Phillips gives one example, using Google Alerts, listed below. But automated content or ads about upcoming events do not take the place of “newsy” and interesting articles about you and your office. A fast note about a patient success, something new about the office, a favorite recipe of one of your patients, a notice from Sister Hilda (a patient) who is inviting one and all to the fish fry at Saint Paul’s this Friday – these are topics your patients are interested in. Keep it local.
The Internet Is About Search. It replaces the phone book, the dictionary, and the encyclopedia. There are many people who are in pain and sick of drugs and corporate medicine and surgery. They are looking for you. Dr. Phillips went over how to best get these people to find you with local search.
Web Site. We also discussed some simple ideas for your web site and what to do if you already have one.
Other Topics Included: The importance of Social Proof, Reputation Management, use of the new bar code on you printed materials and signs, and the coming necessity of mobile web sites were other subjects we spent some time on.
Chiropractic Internet Marketing Assistant. You need one of these! Delegate a team member to put 2 hours in per week, or more, dedicated to working on your internet presence.
We did record this teleseminar and it will be available at no charge for our active clients on our Members site in about a week. Non members who listened to the talk will receive a CD within the next several weeks. The CD can be purchased for $65 – all proceeds will be donated to Oklahaven Children’s Chiropractic Center.
Internet Marketing CD Order Form
Links.
The links below are to PDF documents. For customizable WORD docs, active clients can find these on our Members Site (www.pmamembers.com) under Advertising.
- Chiropractic Internet Marketing Assistant – Chiropractic Internet Marketing Assistant Checklist
- Using your Fan Page – Facebook Marketing Checklist
- Generating Patient Reviews on the Internet. A sample promotion helpful in motivating patients to put reviews of your business on the internet. Care to Share-Reviews
- How to Create a Fan Page
- How to Set up Google Alerts for your fan page or blog.
