Category Archives: Practice Management
Monthly Goal Setting for the Chiropractic Team
- Chiropractic Team Goal Setting
At the beginning of each month you want to see that your team sets new TEAM GOALS. You can also set individual goals privately at a different time, but TEAM goals are most immediate and important.
Each goal setting session always begins with a REVIEW of the past month. This gives the opportunity for the group (or individual in individual goal setting) to explain how they did and how they did it. And it gives you the opportunity to listen and then give some feedback. The feedback could be praise, or otherwise.
After the review, set the goals. Group goals should be simple, usually just Office Visits and New Patients, though Collections can also be included. IMPORTANT: Let the group set the goals. You should negotiate the goals, but it has to be theirs. Once these goals are set, ask the group (or individual) how they/we plan to achieve these goals? Get at least 3 action steps.
The last goal should include a “greater purpose” goal or two. This could be a party at your house next Thursday night, Betty, the Front Desk Coordinator will give a book report on one of the books in the Lending Library at next month’s Team Goal Setting meeting, and a check to see who is going to volunteer for working at the food bank next Saturday evening.
Why? You should also spend some time discussing why you have these goals. This takes you back to your MISSION. Numbers for numbers sake is a soulless and goalless pursuit.
In sum:
- Review last month’s numbers. Were they up or down from the prior month? Ask.
- Then, ask why? Get the team to figure it out. Let it be a brainstorming session if possible.
- Let them tell you and you listen and question as needed.
- Acknowledge. Praise or show disapproval, as appropriate.
- Then ask for action steps to achieve goals.
- Then, get a few “greater purpose” goals.
- Then, continue with the rest of the staff meeting, such as announcing upcoming events, miscellaneous, etc. Include some discussion about WHY these goals are important.
- Do the same for individual team member’s right after the Team Goal Setting, or soon after.
For more information on how this procedure is done, refer to the webinar called the Fast Flow CEO.
Chiropractic Practice Management, Marketing, and Leadership Recorded Training Webinars
This is a list of our practice development recorded webinars.
Each is a recording of a slide show driven lecture, each filled with an abundance of practice information derived from in the field work – and plenty of slides!
Currently, you have to be active on a PM&A program. By this summer, these will be available on and individual basis for a small fee.
Chiropractic CEO Webinars
Creating your Dream Team Summary and VideoA virtual “live” interview with the doctor and staff of a true chiropractic dream team. Find out what they do to achieve high numbers, profit, and fun.
The Fast Flow Practice CEO -55 minutes webinar video and summary.
One of the biggest challenges in running and growing your business is the time it takes you away from seeing patients and from your family. We have solved this with what we call the Fast Flow Practice CEO System. A new system derived from old principles.
Management by the Numbers: 44 minutes – Summary and Video
Management is a subject that has techniques to help you go from where you are to where you want to be. Management By the Numbers (MBN) can be faster and more accurate than other forms of management, and help build staff morale and make it more self directed.
Capacity Constraints : 33 minutes – Summary and Video
Do you work hard but you just don’t get as far as you should? The reason may be that you are running into unseen bottlenecks that are choking off your production and suffocating your growth. This is the subject of Capacity Constraints.
How to Be an Effective Practice CEO Video
If you are struggling with the ups and downs of a stressful practice, or have finally “settled” into a comfort zone producing much lower than you know you are capable of, this program is for you.
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Chiropractic Office Manager Webinars
Chiropractic Manager Webinar – Roles and Goals Summary, Video and Study Guide
What Are The Key Roles In Your Office? A hidden barrier in many offices has to do with confusing roles and job duties. Clear these up and see how much smoother patients and paper flow, and happier the team becomes. Small office or big health business, clarify these 8 roles and the numbers will go up.
Chiropractic Manager Webinar – Job and Performance Reviews Video
Employee reviews are often neglected, or are dreaded by employee and doctor. This webinar covers the basic steps to make them effective and positive for both doctor and employee. Approx 37 minutes.
Chiropractic Manager Webinar – Motivating Your Staff – Video Ms. Phyllis Frase shares 5 secrets to keeping yourself and your staff motivated.
Chiropractic Manager Webinar – Team Meetings Summary, Video and Study Guide. This is an overview of 8 essential actions to help you improve your meetings and make them faster, more fun, and more effective. Plus, different types of short meetings that your team can grow.
Chiropractic Manager Webinar – The Office Manager Job Description Summary, Video and Study Guide. This class covers 17 essential duties of the office manager. Both the doctor and the office manager should watch and discuss these duties.
Chiropractic Manager Webinar- How to Best to Train Your Staff Summary, Video and Study Guide This webinar covers eight tips to improve the performance of your team. Training plays a big part in team building.
Chiropractic Manager Webinar– How to Hire the Right Team Member Summary, Video and Study Guide.
This webinar covers eight priniciples for hiring the right team member from knowing when to hire, who to hire and how to hire.
Office Manager Webinar – It’s All About the Patient, the Doctor and the MISSION [Summary, Video and Study Guide]
There are procedures to help the patients and procedures that help the doctor help the patient and then there is Everything Else. Tips on how to deal with Everything Else. (30 minutes)
Office Manager Webinar- Part II – Tips and Tricks to make the office more efficient[Summary, Video]
Part II reveals tips and tricks of what an office manager can actually do in the office on a day to day basis to make things run smoother and significantly improve the volume and quality of services. (55 minutes)
Office Manager Webinar- Part I – Fundamentals of Practice Management [Summary, Video]
Part I covers the fundamentals of Practice Management (55 minutes)
Chiropractic Marketing Webinars
Innate Marketing (55 minutes) – Webinar plus Summary.
There are stories that float around every now and then about how some offices can simply “think” “New Patients” and they come in.
Are these stories an urban legend? A myth, or a fact? Can staff or doctors “concept” new patients in the door. Is this true? If so, how can you do this? 10 steps to help you generate more patient visits through “concepting.”
Chiropractic Special Promotions (55 minutes) – Webinar plus Summary.
This webinar covers different promotions by month. You will learn 2-4 different practical promotions for each month of the year. More importantly, you will learn how to organize them so that they are time effective and productive.
Patient Retention – Summary and Video
If you understand the underlying basics of patient retention your appointment book should always be full. Covered in this webinar is: Patient retention should be based on Principles – not gimmicks. Where are we you taking your patients? Why they quit? The cost of not getting them there.
Chiropractic Patient Education – Summary and Video (45 min)
We go over 7 basic strategies that cover the entire horizon of patient education and explain why it is so necessary to educate your patients if you want them to be healthier.
Infomercials. – Summary and Video .
Whatever happened to Infomercials? They’re still around and they still work. And you can do them very inexpensively. You just need to know how. This webinar will give you practical examples and include forms for you to use in producing your own amateur and informational marketing that can help you create more new patients and keep the ones you have.
Internet Marketing and Social Media. – Summary and Video . This webinar covers some fundamentals regarding social media, Facebook, and general Internet marketing. (35 minutes) (not yet posted)
The Art of Spinal Screenings. – Summary and Video . Spinal Screenings – The Queen of External Marketing. Everyone has done at least a few spinal screenings. You have probably had some success with them. But how much better could you do if you knew the fundamentals of this time tested external marketing activity? This is a three part series on spinal screenings. This session we will review the most fundamental principles of screenings. Get these, and all else will follow.(45 minutes)
Scheduling Screenings and other External Events – Summary and Video . How to Schedule External Events And Create External Referral Sources. Types of events, Outcomes, Purpose. How to plan the events and get them scheduled.(30 minutes)
Marketing Tips: Earth Day, Spring Promotions, and other Tips – Summary and Video This webinar covers: Powerful internal marketing script, Report of findings referral procedure, upcoming spring promotions, with special attention to utilizing Earth Day as an opportunity to promote your services.
Short Overview of Chiropractic Marketing Management with Some Marketing Tips – Summary and Video This is a short version of marketing management and some tips for the upcoming months. What are the three levels of marketing? What part does communication have in your marketing? How to engage your patients in your marketing efforts. Upcoming special promotions. (30 minutes)
Marketing Management, Part I and Part II – This is the longer version of how to manage your marketing, and why.
Chiropractic Marketing Management – Session I – Summary and Video The Why, What and How of Marketing. Getting your Marketing off the Ground. (55 minutes)
Chiropractic Marketing Management – Session II – Summary and Video Specific Marketing Manager Duties – Your Job Description. General Overview of the Most Effective Marketing Procedures in Each of the 11 Marketing Categories (55 minutes)
Faster To Tomorrow
It comes at you fast.
The New Year. Like a fast train, you know it’s coming, and suddenly, it is already whizzing past you.
Actually, each year it comes by faster. You may not have yet fully had a chance to finish all of last year’s work, or set your chiropractic goals for the New Year. But nothing slows down the advance of this New Year – and before you know it, it will be spring.
And come summer and fall, what will you have changed in your practice? Probably not as much you would have hoped for. Why? Because change is coming at you so fast it’s almost too much to keep up.
And it’s not just you that is experiencing change – our whole world is changing. Faster and faster. The political noise and tumult we hear constantly are just the symptoms of the conventions of the old grating up against the realities of the new.
Ray Kurzweil, whose predictions have been mostly correct over the last 20 years or so, predicts that by 2045 we will have computers that will be able to teach themselves so fast that the speed in which they learn will reach infinity. This is a very rough description of the Singularity he describes in his book. (The Singularity Is Near: When Humans Transcend Biology)
“An analysis of the history of technology shows that technological change is exponential… There’s even exponential growth in the rate of exponential growth… The twenty-first century will see almost a thousand times greater technological change than its predecessor…” – Ray Kurzweil
In other words, change is changing exponentially.
This New Year of change is faster than ever before. But if we move way out beyond all the hue and cry of chiropractic philosophy, “evidence based” chiropractic, “injectables”, politics in and out of the profession, the rah-rah and rock and roll, there is a quiet universe waiting of healing and success which we may only get glimpses of.
In my opinion (IMHO) … it is a world which you, the chiropractor, have always been in. It is not a matter of reaching your goal as a healer. You are already there. Science in fact is catching up to what D.D. Palmer talked about as the 19th Century rolled naively into the 20th. Bruce Lipton, a professor in biology who once taught medical students at a medical school here in Wisconsin, after his research and similar epiphany, now teaches chiropractors at a chiropractic college. He gave a wonderful presentation at Life West Presentation in San Francisco in 2012. I was there and heard him. (Spontaneous Evolution by Bruce Lipton)
But the truth is, you, as a chiropractor, are already there. You have already ridden the wave and, to some degree, are on the other side of the Singularly. You may not fully realize this, the full power and truth of your profession, and I certainly don’t pretend to. Well, maybe you do since you are reading this, but probably most doc’s don’t fully appreciate what they have with chiropractic. But the Innate power defined and used by chiropractors is there. How else do you think it has been able to survive and persist over these 120 years through the teeth of vested interests and vicious and covert attacks – that still persist? (see Doctored, the Movie.) It is certainly not because of the great skill and effectiveness of your national or state organizations (not to discount the good work they have done here and there.)
And this brings me to the point of this article: you have got to upgrade the architecture and skills of the management of your office. So, while the healing aspect of your profession is, and has been, way ahead of the times, in many cases your management is not. Military control of your staff, robotic scripts, referral gimmicks and other relics from the 60’s and 80’s have no place in the future. Dr. Noope left the building a long time ago. (Who remembers him?)
For you to succeed, your management and marketing has to be way ahead of the curve. The world is changing so fast that if you are not keeping up, patients will look for chiropractic offices that are. It is that simple: lead from the future, or perish as an amalgamation of P.T., massage, and G.N.C.
It is now 2013 and by now you may have, or should have set some chiropractic goals for 2013. The challenge now is getting there. This is also our challenge as Petty Michel & Associates consultants and coaches as well.
This year, our goal is to get you to your goals FASTER.
Faster to the future and faster to your goals. It is a challenge, but we have been developing newer and faster approaches that can help you (and your team) get more done quicker.
We want to help you get to tomorrow’s goals – faster and once there, help you stay there and enjoy the ride. “Get There Faster and Stay There Happier.” Yep, them’s our goals!
As the world speeds up and changes faster each day, we can whine about how we are being left behind, stoically assert our principles and pretend everything is just the same, or embrace the changes and in fact drive them forward ourselves.
On February 1st we will be announcing new management technologies to get you to your goals faster and funner. Or Funnier.
In either case, please stay tuned.
A Real Chiropractic Dream Team
How does a doctor get nominated by her community as Woman of the Year?
Eight years later, how does she get selected by her peers as Chiropractor of the Year for her state?
And then… a couple of years later, how does her office get selected by its town as Small Business of the Year?
How does this doctor raise children, be a loving spouse, sell a house, build a new one, take vacations, be involved in her community, yet see a high volume of patients? And all the while having a happy and stress free office. Oh, and also be quite prosperous?
How does she do it?
Is she a Super-High-Energy- Doctor and Outspoken Leader? Naw, not really.
Killer marketing, right? Nope. Good marketing, but, not the way most seminars teach it.
Good clinical services? Definitely. Excellent clinical care – but that still isn’t the key.
And there is a key. You can learn it and you can have it.
And if you use it, you too can achieve this too – but first you have to shed old beliefs of practice management, many of which are still taught. In fact, conventional management procedures are so backward in many cases that they don’t belong back in the 20th Century, but back in the 19th.
You may be unknowingly operating your business much like medical doctors did and do, or using a industrial model or even a feudal model of management. I have even seen some doctors use a military model for managing their office! Sir, yes Sir!
All of these models have had their time and place, but not in the here and now. And definitely NOT in 2013.
As an end of year, Christmas (and Holiday) gift, and one that can set the stage for your New Year, we are offering a free webinar this Thursday at 12:30 Central Time.
Meet the doctor, and her team for a lively interview and how they do it.
They are a truly a Dream Team. Not perfect – just working on it and having fun doing so.
I could tell you more about it now… and I want to. You can piece together some tips on how they do it from our blog, particularly the information about 3 Goals. But I don’t want to give away too much before the webinar.
Afterwards, definitely. But I really want you to hear it live – from the doctor and her amazing team.
Hope to see you there.
Best regards,
Ed
Webinar Thursday, December 13th, 12:30 Central ~~~~~~~~~~~~~~~~~~~~~~
How To Make Your Dream Team
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The Chiropractor Versus the Chiropractic CEO
There is a constant struggle in your office.
It is a battle between you as the doctor and you as the CEO.
As the CEO, you want to grow your business. You want it to be profitable, smooth running, and systematized. You want it to be efficient and providing excellent service.
As the doctor, you want to focus on each patient and their unique treatment program. You really could care less about administrative concerns as these are usually just distractions to your patient care.
Who wins this war between the doctor and the executive manager?
Unfortunately, in most cases, no one. Usually, the doctor’s duties blend in with the executive duties and the services get watered down and the growth of the office never reaches its full potential.
Without a doubt, the biggest dilemma in practice management is just this:
How can you be the best doctor you can be
and also run your office?
If you had the time (and perhaps the training, but that too just takes more time!) you could take your business to the next level. But there just isn’t the time. You are too busy as it is.
This was the theme of Gerber’s book, the E-Myth, wasn’t it?
You know you should “systematize” your office procedures, but that still takes time. And maybe this systematizing stuff hasn’t worked all that well for you.
It comes down to roles: how can you be a compassionate and dedicated doctor while at the same time being the CEO of a growing small business?
This Thursday, October 18, 12:30 pm Central to 1:20, we will show you how –
Learn how you can, in 5 hours or less each month:
* Drive your business to the next level
* Improve communication with team members
* Help each staff member be more goal oriented
* Help create a stronger team that is more goal oriented
* Have more fun in practice
* Achieve more of your clinic goals
As the doctor, you are taught patient management procedures. You need them and patients benefit from them.
But as a business owner, you also need practice management procedures. Done properly done, your business will benefit.
We will show you how to do it in just over 1 hour per week, on average.
You won’t find this anywhere else. (Hype alert.) This is a culmination of our Marketing Manager System (2001), 3 Goals Management System (2008), and three other management systems which we have incorporated into our consulting over the last 25 years.
Because we feel this process is so important for your practice, we are waiving the fee for this webinar.
That’s right, this is one is FREE. It should be three times the usual price but we want to get it out to you now and fast. We want to help you get a head start on 2013.
But you have to register, so go HERE to do so.
Best regards,
Ed
PS This webinar is for doctor owners only and the office manager or administrative/office coordinator.
5 Levels of Administrative Support in a Chiropractic Office
Someone in your office needs to be responsible for the administrative duties that fall outside of the usual functions in a chiropractic office of:
- Front Desk
- Patient Accounts
- Hallway/Therapy.
This someone is usually the chiropractor – at least at first. But as the practice grows there is more administrative work to do. The doctor can do it, of course, but he or she should be spending time on adjusting patients and building the office.
The smart doctor knows this rule:
Do what you do best,
And delegate all the rest.
Some offices have a chiropractic assistant that is called an “office manager.” The role of the office manager is often vague and the duties are varied. Usually the “office manager” has had very little, if any, management training.
The growth of the business will eventually stall because of this.
Most chiropractic team members are bright and industrious and whoever is assigned the role of office manager usually does her best for the office. Unfortunately, this is not enough in most cases for the office to achieve its capacity and goals.
In 2013 we will be launching a number of new office manager training programs to help doctors and office managers achieve their full potential.
In the meantime, the chart below may help clarify the general range of duties of an office manager. It lists an approximate hierarchy of responsibility for someone delegated by the doctor to perform administrative functions.
A staff member who has another job in the office, for example, front desk, may take on a part time role of Administrative Assistant. As the office grows, she could take on more responsibilities as the Administrative Coordinator, and then finally as an Office Manager. She may have to delegate some of her front desk duties to give time for the extra admin work she now has.
The titles below are intended to demonstrate that there are different levels of administrative responsibility and are not exact. Your office might just need an admin assistant.
However all doctors need to delegate their management and administrative duties and more offices than not, suffer for lack of well trained and effective office managers.
5 Levels of Administrative Support
Administer = from Latin administrare, from ad- + ministrare to serve, from minister, servant
5. Practice Manager – Similar to a general manager. This role is for a larger office with 15 or more staff.
4. Office Manager – About 5 hours per week or more, but takes on a majority of the administrative duties and some of the management functions. Supports the staff and the doctor to give better service. Is accountable for office growth and performance.
3. Office Coordinator – Works 5 hours a week on administration. Helps the doctor with management duties, including human resources (hiring, training, etc.), marketing, coordinates with the staff on training, marketing, and other special projects.
2. Administrative Coordinator – Works about 3-5 hours a week on administration. Clerical duties, some important. Helps the doctor with management duties, including human resources, marketing, etc.
1. Administrative Assistant – Works about 3 hours a week on administration. Mostly clerical duties.
July Webinars- Positive Job Reviews and Practical Chiropractic Patient Education
This month, we have 2 webinars designed to help you grow your practice and provide better service to your patients. These are in addition to our world class expert consulting and coaching, our free articles on our web site and those especially for our clients in our PM/A Members Library.
These are short discussions with plenty of slides and examples, along with follow up summaries.
Register now. Keep training!
- Office Management – How to Do An Employee Job Review For Your Chiropractic Office So That Everyone Wins.
Are these job reviews really necessary? Do employees get raises automatically every year? Employee reviews are often neglected, or are dreaded by both employee and doctor. This webinar covers the basic steps to make them effective and positive for all concerned.Thursday, July 12, 12:30pm Registration
- Marketing Management – Educating Your Chiropractic Patients – 6 Programs that Work.
Does patient education work? How much of it just a sales pitch by companies to get you to buy their brochures and videos? Even if it does work, what are some practical steps you can use in our office? We will discuss 6 simple programs that are working to help increase patient referrals and retention.
Thursday, July 19th, 12:30pm Registration
****To view the calendar and/or register for our other webinars as an active PM/A client or guest, please go here: LINK
The Theory of Constraints: How Bottlenecks Can Suffocate The Growth Of Your Chiropractic Practice And What To Do About Them
Do you work hard but you just don’t get as far as you should? The reason may be that you are running into unseen bottlenecks that are choking off your production and suffocating your growth.
Here is an example: One doctor we worked with a few years back had a small office of about 1000 square feet. He was seeing about 140 visits week but wanted to see more. He felt the problem was not enough promotions generating more new patients.
We visited his office and noticed that he already had a decent amount of marketing underway and he was getting external new patients. While his marketing could have been more effective, it wasn’t that bad.
We noticed that the reception area was tiny and mentioned this to the doctor and suggested he move to a larger office. He had his mind made up. He did not want to get a larger office because he had heard of doctors seeing 300 O.V.’s per week in 1000 square feet with very low overhead and he wanted to do the same.
So we set up a special focus group and personally interviewed his patients. The primary complaint was that the reception area was too small. The patients interviewed said that during peak hours there was no room for them to sit. They said that they felt that he must be too busy and therefore they would not come in to see him because he was full, and that they referred their friends to other offices.
Well, with this information, the doctor finally decided to move into a new office with a larger reception room. Shortly thereafter, his office visits shot up to an average of 225 per week.
There are a number of lessons to learn from this story. One being not having a fixed opinion of how things should be based upon hearsay, or what may work for one doctor may not work for you. But the biggest lesson has to do with capacity. And, there are many examples of capacity restraints that we often uncover in our consulting and coaching work over the years.
Bottlenecks can occur at the front desk, in the therapy area, and in the insurance department. They can occur with the patient flow, with paperwork or in doctor time.
The theory of capacity management, as expounded by Eli Goldratt and explained in his books, including the best selling The Goal, discusses the theory of capacity constraints as applied to a manufacturing environment. The same principle applies to a health care facility.
According to Goldratt:“Capacity is the available time for production.” A bottleneck is: “what happens if capacity is less than demand placed on resource.”
SOME CHIROPRACTIC EXAMPLES:
- Peak Periods. Between the 4-6 pm slot, where there is extra traffic, additional staff or increased capacity is not always provided. If staff feel that patients are waiting too long, or that they are not able to handle all the traffic, they may unconsciously hope the phone does not ring or another patient walks in. In turn, should someone new call or walk in, the quality of service may be poor.
- Paperwork. Older forms may not meet the current needs, be redundant or even hard to read.
- Poor scheduling of patients: (not cluster booked, not booking for NP or paperwork)
- Doctors waiting for therapy patients. (No therapy staff or therapy after adjustment)
- Front Desk doing insurance and scheduling at each visit (no multiple appointment plan or Prepayment plan)
- Not enough exam rooms
- Clutter in front desk/insurance area
- Quitting time. After a long day, all staff and doctors are looking forward to leaving and really don’t want extra patients to call or come in.
- Backlogs. Undone reports from two summers ago, partially completed projects, cluttered desks or office space, all discourage an increase in production. You only have so much mental capacity, and if it gets frittered away on projects that are not completed, you will have “too many irons in the fire” to add any more
- Doctor talking too much. “Table talk” should be about chiropractic, the patient’s need for care, their progress, and referrals. Now and then, a few questions about the patient’s personal life to demonstrate your genuine interest is good. Aside from that, there is no need to justify your services with lots of talking. Keep it moving.
- “Difficult people”. Some staff, or patients, will seem to drain you of your energy, or consume too much of your time trying to keep them happy. This can “clog” up your day.
- Doctor too busy doing administrative tasks and micro managing. This distracts him from the work that he needs to do.
- Doctor’s mind “filled up” with lots of experience and no longer curious or interested in practice.
SIX CATEGORIES OF CAPACITY IN A CHIROPRACTIC OFFICE: We can break practice capacity constraints into 6 categories.
- Physical. (For example, not enough rooms, rooms too small, or just too cluttered.)Doctor. (For example, doctor doing billing, answering phones, and micro managing. )
- Procedural. (E.G. making 4 copies of each EOB rather than making an electronic back up)
- Equipment. (For example, using hand feed copier rather than an automatic feeder.)
- Personnel. (Not enough staff, poorly trained staff, barely competent staff preventing you from hiring superior staff, and negative staff, etc.)
- Doctor. (For example, doctor doing billing, answering phones, micro managing, head “filled” with “krap!” )
REMOVING PRACTICE CONSTRAINTS
Here are some steps to take to remove bottlenecks.
First, start by determining what is the maximum number of patients that could be seen by the doctor if all he or she did was adjust or treat them. What is the doctor’s capacity in terms of visits? E.G. 250 visits per week – if all she did was adjust, do SOAPs, exams, and report of findings, with 6 New Patients and 5 returning or re-injured patients.
Then, look at what eats up the doctor’s time. Then, consider the flow of patients, of paper, and anything that slows it down or gets in its way. Consider patients waiting, paperwork waiting, and any times of the day or days during the week where there is a slowdown or backlog. Honestly check each category below.
Once you do this, have a staff meeting, explain the concept, and get responses from the staff.
- Doctor’s time: What does he do other than adjust patients? Can it be delegated? Can scheduling be improved so that the doctor never waits? Does she have any redundant tasks that can be made into a routine template?
- Procedures: Are there redundancies? Is something being done that could be done faster?
- Personnel: More training needed, more staff needed, better attitudes needed?
- Physical space: Do you need more space? Could things be arranged differently for greater efficiency?
- Equipment: Could a new piece of equipment speed things up? Does anything need fixing?
Once you have done this, give yourself 30 days to fix the biggest capacity constraint. Then, reassess. If the constraint is fixed and the flow is improved in that one area, it may have migrated to another area.
For example, a doctor was doing all of the x-rays which took extra time and she was also waiting for patients because they were not “cluster” booked. Solution: staff did all the x-ray work and the doctor just came in, checked, and “pushed the button.” The front desk booked the patients tightly so that the doctor did not have gaps in her schedule. Visits increased by 40 per week, from 160 to 200 for the week because now there was more “room.”
However, now that this was fixed, the bottle neck may “migrated” to another part of the office. Now, the insurance department can’t keep up with the extra work and a backlog starts to build up in this area. If this does not get fixed, then the insurance department’s traffic will slow down, like a traffic jam, and the office visits will eventually go back down to 160 per week.
When your business is not expanding like you feel it should, you may have bottlenecks or hidden logjams choking and stunting your growth. Fixing these and opening up the flow, even at extra cost, will usually greatly increase production and income and be worth it.
If it doesn’t get fixed soon, give us a call.
Sometime
(copyright Petty Michel & Associates 8/27, 2007. Revised 2012. CHMS, Inc.)
Improving Team Performance and Developing Community Services for a Chiropractic Office
This month we cover a couple of import topics, both of which can bring you more income if managed correctly: Chiropractic Staff Performance and Community Relations Marketing.
TEAM PERFORMANCE
How well does your staff perform their duties?
Studies show that there are 3 primary methods to improve performance:
- Deliberate Practice
- Expert Coaching
- Family and social support.
Natural talent is a factor, but is never enough by itself and is often overrated.
So, how well does each member of your team perform? Are they experts? Are they ready to teach their own seminars?
And how about your how team? How well do all of you work as a team? Will they go to the Super Bowl or World Series this year?
Your office responds to training like any athletic team or musical group. If the scoreboard shows that the numbers aren’t where they should be, then individual performance or team performance is a likely reason why.
What is the fast and economical solution? Training. Coaching. This is something you and your office manager, and each team member can learn.
Team training is not done by just one person; it is done by the team. One member helps the other member, and back and forth until both improve.
Our webinar this week covers just this topic.
10 Tips on How to Be An Effective Team Trainer
Tools and Tips for Fast Team Training That Pay Off
Thursday, March 8th, 12:30 CT
Don’t miss it. Excellent for Clinic Owners (CEO’s) and Office Managers.
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COMMUNITY SERVICES: External Marketing
We all live in caves.
We live in a cave house. Then we get into our cave car and drive to our cave office and stay in our cave rooms.
Meanwhile, there is a whole world out there with thousands of people that need your care, but don’t know it. And the main thing you have to do is to just … SHOW UP and do something.
What’s so hard about that?
You all have done screenings and you all have done some kind of external events: workshops, school presentations, visiting medical offices. The hard part is not the presentation. The most difficult (and it is not difficult) is getting these events scheduled.
Ideally, you should have your community services calendar scheduled with a few external events of one kind or another every month.
This is the subject of our next marketing webinar.
Scheduling Effective External Events and Generating External Referrals
Learn how to schedule effective events in this short webinar.
Thursday, March 15th, 12:30 Central Time.
How to Register
For guests, you may register for all of these webinars, plus full access to our extensive practice building library for one low introductory fee of $250/mo for all classes.
For all active PMA clients register immediately for these classes at: Active Client Registration. (Register for each webinar separately. You will automatically receive your special log-in access number where you can participate via computer, or by telephone only.)
If you’d like more information visit our website HERE, or contact Linda via email at Linda@pmaworks.com, or call her at: 888-762-8808
You can also download a calendar for upcoming webinars: LINK
Freedom Package Webinars for 2012
INTRODUCTION
For 2012, we will be offering an ongoing program of training and support for chiropractic marketing managers, office managers, and chiropractic doctors as CEO’s.
We are calling this the Practice Freedom Package. Its purpose is to help free the office from financial concerns, day to day managements worries, and give it the freedom to follow its greater purposes.
Over the years we have observed that the key barriers to achieving practice success are organizational. The barriers do not lie with chiropractic. It is not a matter of chiropractic failing the office, but the office failing chiropractic.
These failings occur as a practice grows beyond its ability to effectively manage itself. The capacity restraint ultimately stems from the doctor who is too busy doctoring to run her growing business.
This package of webinars and services is designed to help the doctor and the office overcome these organizational limits. More information about how and why this program works can be found on by following the link below.
FREEDOM PACKAGE WEBINARS: COURSE DESCRIPTIONS
♦♦♦♦♦ Chiropractic Practice Marketing Webinar♦♦♦♦♦
When. The 3rd Thursday of each month at 12:30 Central Time.
Description. You will learn principles and accompanying action steps which will help you generate new patients from other patients, from external sources, as well as reactivate former patients and better retain the ones you have.
Each webinar will cover at least 4 practical marketing procedures that are effective in generating more patients.
Who should attend. Designed particularly for chiropractic marketing coordinators and managers, doctors and office managers.
♦♦♦♦♦ Chiropractic Practice Management Webinar♦♦♦♦♦
When. The 2nd Thursday of each month, 12:30 Central Time.
Description. You will learn fundamental principles of management with specific applications to managing a chiropractic practice and business.
Each webinar will cover at least 3 practical action steps to improve individual and group performance, efficiency, and productivity. Also, tips on working with your doctor and how to provide more support for her or him as a doctor and as the CEO.
Who should attend. Designed for office managers, practice managers, and doctor owners
♦♦♦♦♦ Executive Management Webinar♦♦♦♦♦
The Doctor as a CEO
When. Starting in February, the 4th Thursday of every other month, 12:30 Central Time.
Description. Using actual case studies for examples, we will see what worked and what didn’t for doctors and their teams. We will uncover the basic principles of effective leadership and management in case and see how to translate this to your business.
This is training on how to be a prosperous CEO.
Who should attend. This is only for doctors who own their own business.
♦♦♦♦♦ Discussion Group/Share Session♦♦♦♦♦
After the presentation is over, we will open up the group for those who want to stay to ask questions and also to offer their experiences and advice to share with others.
This is often the most popular part of the program as other professionals really want to hear your stories and ideas. So, hang around and share and get to know your fellow teammates from other areas of the country. (Must be ready to contribute and share a successful procedure.)
♦♦♦♦♦ Follow Up Materials♦♦♦♦♦
After the presentation is over, you will receive an email with a link to a private vault of marketing materials referred to in the most recent webinar. There will also be a short summary of our discussion. Additionally, attendees will have access to our private Practice Marketing and Management Library of information and customizable tools for practice building which you can use in your practice.
♦♦Calendar of Classes [Link]
♦♦More information about how and why the Chiropractic Practice Freedom Package (Lots more info here, though not complete.) . Link
Chiropractic Patient Service
Remember Me?
I’m the fellow, who goes into a restaurant,
sits down patiently and waits while the
waitresses do everything but take my order.
I’m the fellow who goes into a department
Store and stands quietly while the sales
Clerks finish their little chit-chat.
I’m the man who drives into a petrol
Station and never blows his horn, but waits
Patiently while the attendant finishes
Reading his comic book.
Yes, you might say I’m a good guy.
But do you know who else I am?
I’m the fellow who never comes back, and
It amuses me to see you spending
Thousands of dollars every year to get me
Back when I was there in the first place…
And all you had to do was show me a little courtesy.
~Author unknown
Zucchini’s and Chiropractic Businesses
It has been a good summer. The crops are coming in.
Growing a practice and developing a business is much like farming. It takes nurturing, care, and just the right about of help at the right time. A plant can seem to be dormant while underground its roots are growing and getting strong. Sometimes practice improvement seems to occur slowly even though we may be working hard. It could be that that you are just developing the “root” system before your practice is more productive.
Your practice follows natural laws – it has its own innate life force.
Just like a zucchini does.
You have to trust in your own goodness as you do in the power that made you and gave life to your patients. That Power — it also runs through your office and eavesdrops on your thoughts and intentions.
You have to smile about the truly awesome benefits your patients and you receive with chiropractic, which we all too often overlook.
It’s not about insurance or money or policies and procedures or schedules or management or marketing or meetings – which we all can use at the right time to the right degree. In the end it’s about the help we provide and that help should not be separated from the love in which it is given or the joy that it produces.
There is truly a lot to celebrate.
It’s a good procedure to look for and have many celebrations with your patients and those you are close to. Don’t be shy about it.
Keep nurturing your practice and it will continue to produce happy patients.
Making a Chiropractic Patient Community
Is it just YOUR office?
Or does it also belong to your patients?
One office we have the privilege of working with has been smashing its past records – month after month. We plot their growth on charts and nearly every month have to adjust them to keep the lines on the chart. And it has been in business for over 20 years.
Why? Well, there are a number of reasons, really.
But a key factor is that it has created a patient community. That is, it has created a systematized business where all the patients still feel that they are part of the clinic’s “family.”
They have created an environment where patients feel they belong, that the clinic is also THEIR clinic.
The principle behind this, and why it works to generate more patient volume, is that everyone wants to have friends and belong to like-minded groups. Facebook, for example, and the rise of social networking is simply a new twist to a basic impulse we all have for belonging and fellowship.
So from a practical marketing point of view, the more you include your patients as part of your chiropractic “family”, the more apt they will be to stay, pay, and refer.
For example, we have done our share of patient focus groups. Focus groups are informal discussions with 7 or so patients where we ask them about their likes, dislikes and general opinions of clinic activities. We’ve been able to learn things from the patients that we might not otherwise have known.
But what we also learned and hadn’t anticipated was that those attending suddenly started to be more active in the office. They kept their appointments and they started to refer more of their family and friends.
OK, so back to our client’s office: Each year, they give away t-shirts with the clinic name. The only requirement is that the patient has to wear the shirt at the local county fair.
This year, they sponsored a “T-Shirt Contest.” The contest was to help the office come up with a slogan for the back of the T-shirt. The winning slogan would receive a 6 day pass to the fair.
The suggestions are…hilarious. Some are good, some are fun, and some are just plain silly. But.. the point is, many patients are eager to contribute. (Some of the suggestions are below.)
It is no wonder, by the way, that this office which has been in business for over 20 years in small town, has been breaking its all time records for production month after month. (SHOUT OUT: Congratulations to Team Bartz Chiropractic!)
The lesson to be learned here is that it pays to empower your patients and make them feel like it is their office too. Here are some ideas:
FRIENDLY CHATTING. Yea, I know doctors and staff aren’t supposed to spend much time socializing with the patients. I have heard that some consultants tell doctors to forbid staff to talk to patients other than talking “TIC” (chiropractic), doing a two handed hand-shake, and mentioning the patient’s name 14 times at each visit. Well, that is just silly.
A practice is a relationship and like any relationship, it simply has to be genuine. Be genuinely interested in your patients, like any friend. All else can then follow.
NEWSLETTERS. A real newsletter just continues this chatting – between friends. It can be both email and hard copy, and should include a column from the doctor. This continues your conversation with the patients.
Include survey results and patient successes and news about staff, doctor, etc. Keep it a “non professional” bulletin about your chiropractic patient community. Nothing glossy from some big company New York City. Keep it just short of being gossipy – but with pictures.
SUGGESTIONS FROM YOUR PATIENTS ABOUT UPCOMING EVENTS. The t-shirt slogans are a perfect example, but you can also survey patients about what color to paint the wall or color for the new carpet.
TESTIMONIALS FROM PATIENTS. These are another way patients can contribute to your purpose of helping more people to find better health, naturally. It can be their purpose too.
FOCUS GROUPS. Get 7 or so of your patients, old and new, together for a luncheon and ask them survey questions about the office, promotions, advertisements, your services, etc. Best done by someone other than the doctor. Mention the results in your newsletter.
# # #
Some examples:
T-SHIRT CONTEST ENTRIES FOR A CHIROPRACTIC OFFICE SLOGAN FOR THE COUNTY FAIR
To be healthy and feeling fine, keep your spine in line at Bartz Chiropractic
Get your back in tact Jack….John…..Sue…. Larry at Bartz Chiropractic
You don’t even want to KNOW how bent outta shape I USED to be!
Back your Future with Chiropractic Care (flaming tire tracks picture)
Make Your Day! Help is on the way at Bartz Chiropractic
Get ACTIVATED at Bartz Chiropractic so you can spend the week at the Fair
Get a BOATLOAD of relief at Bartz Chiropractic (life jacket picture)
Got Pain? Be FAIR to yourself, see Dr Bartz!
I only have one spine, so I keep it in line at Bartz Chiropractic
IT NO LONGER SMARTS, WHEN YOU SEE DR. BARTZ!!
(Front) Are you living with a pain in the neck?? (back) Dr Bartz CAN HELP! Bartz Chiropractic Elkhorn, WI
It’s FAIR to say Dr Bartz Keeps me Healthy EVERY Day!
NO PAIN…………MUCH GAIN!!!!
Changing lives….One Adjustment at a Time!
Happy Bones = Healthy Life!
Don’t Slack…..Fix your BACK
Bartz Chiropractic, your adjustment Junction!
Less yacking, more Cracking!!
A HEALTHY SPINE WILL MAKE YOU SHINE!
BE WELL-ADJUSTED, BE HAPPY, BARTZ CHIROPRACTIC
MOOO’VON OVER TO BETTER HEALTH AT BARTZ CHIROPRACTIC (COW PICTURE OVER THE moooo)
A lifelong journey of health starts with CHIROPRACTIC
Put your life BACK IN LINE with Bartz Chiropractic Care
Walk STRAIGHT to the FAIR
Dr Bartz will CRACK you up!!
Dr Bartz is a “god” Chiropractor
Back aligned, feeling fine!!
The 6th Fear
Chiropractors: I think it might be time for a pep talk…
Have you been keeping up with the news lately? It’s hard not to.
Egypt, Tunisia, and now Libya recently had swift moving revolutions that resulted in regime change – all in the last few months. And other Middle East countries are also rumbling with protests.
Meanwhile, back in the States, our federal government doesn’t seem to have enough money and our representatives are threatening with a government “shutdown.” And next door here, in the Middle West, Wisconsin, there are thousands of people protesting around our state capital.
That’s a LOT of commotion!
So, how’re your patients doing with all of this? Are they worried? Is their pay getting cut? Are they loosing their jobs? Do they have jobs?
And how about you? Are you staying up watching the news, reading about it, discussing it? Are you worried? How is your income?
We need to be accurately informed about current events, of course. Unfortunately, we sometimes become so distracted that we can loose sight of what we are doing and let our businesses suffer.
A few years ago when the stock market plummeted, I received phone calls from doctors who were worried. One, who had been doing very well, was thinking about selling her office entirely. Another doctor who also had been doing well, let his practice numbers nose dive as he become mesmerized by the “news”, and was worried about racial riots and internment camps.
There is no doubt that economic conditions have been changing. But it has been our experience that if you constantly work on improving your services and in developing your business, and yourself, you will do just fine. (Good coaching helps too!)
BEST EVER
Last year, many of the offices we had the privilege work with had their best year ever. Most of them, in fact, had been in business for 15 to 25 years. I can think of 3 just off hand that have hit the “waiting list” category. They have reached near capacity with so many patients that they have to schedule new patients 1 week out. Horrible, I know, but very cool too.
DOING RIGHT
Success in this environment can be had. You can have it. You may have to change your past mode of operation, but you too can achieve it. It can be obtained by doing the right things, and doing those things right through a process of constant improvement. We call this the Practice Development Process.
BEING RIGHT
But to get what you want, you have to not only improve what you do, but improve who you are. You have to improve your outlook, your skills, and your personal habits. Success has much to do with how we view the world and what we put our attention on. As one old time doctor mentioned to me years ago, “success is an inside job.” By “inside”, he was referring to one’s thoughts and attitudes. He could talk: he and his doctors were seeing over 2,000 visits per week for years.
WORDS OF SUCCESS DURING TOUGH ECONOMIC TIMES
We have been going through what has been called the Great Recession. Many patients are worried about their jobs and their money.
Napoleon Hill wrote “Think and Grow Rich” in 1937 during the Great Depression as a result of studying and working with successful leaders, including President Roosevelt. It continues to be a best seller, perhaps the most popular motivational book of all time. In it he says:
“It is true that all thought has a tendency to clothe itself in its physical equivalent. … “The people of America began to think of poverty following the Wall Street crash of 1929. Slowly but surely that mass thought was crystallized into its physical equivalent which was known as a depression.”
THE 6TH FEAR
The thought that creates this depression, according to Hill, is fear. Hill talked about 6 types of fears, the worst of which is the fear of poverty. The other 5 were criticism, ill health, loss of love of someone, old age, and death.
“The Fear of Poverty is without doubt the most destructive of the 6 basic Fears.“
Hill states that one of the symptoms of fear of poverty is procrastination.
DO IT NOW
So, this is a pep talk to encourage you that there has never been a better time to grow your practice and expand your business.
Your patients need your leadership to help them with their own fears so that they can become more productive. By improving their health and educating them on the chiropractic lifestyle, their chances of succeeding in their lives increases. You and your team help them, their families and the community. You make a difference.
So, do it now. Increase your promotion. Stream line your procedures. Work on team training and improve your service. Plan your expansion for this year. Schedule a technique class. Read more. Work out more. Get enlivened with your purpose as a chiropractor.
New office? New doctor? Why not? People need chiropractic care now more than ever. And chiropractic has never been more popular. Even the quarterback for the winning football team of the Super Bowl gets regular chiropractic adjustments. (Naturally, since his dad is a D.C.)
Work with a practice building coach and get in the game – to win!
As Napoleon Hill says:
“Do it now! can affect every phase of your life. It can help you do the things you should do but don’t feel like doing. It can keep you from procrastinating when an unpleasant duty faces you. But it can also help you do those things that you want to do. It helps you seize those precious moments that, if lost, may never be retrieved.”
Fight the fear and the procrastination by just doing it. And soon, you too will be achieving your best ever again.
# # #
P.S. Napoleon Hill was a chiropractic patient. One report has it that B.J. Palmer was his chiropractor. Both men thrived during tough economic times. Here is an interesting story about Hill and chiropractic. LINK
Old movie of Nap Hill. 7 minutes. LINK
..we’re sneaking away to do some planning…
Like elves going to our workshop, we are off to our New Year’s planning meeting…somewhere up in the Far North (Wisconsin)…looking at what new “presents” we have in store for all of our great fans and wonderful clients for 2011…reviewing what’s working and what is new that will deliver the most benefit to the chiropractic teams we serve…and what trends we see for the new year.
Be the first to hear about what we have planned at our teleseminar on Tuesday, December 28, 12:30 C.T. Contact us for the phone number if you want to attend.
Chiropractors: Never Work Another Day in Your Life!
Did you know that 73% of chiropractors can make all the money they want without ever working?
This is proven by 83% of studies.
Yes, that’s write. You two can make all the money you want, and even more, without even working.
Honest. No more talks, letters, or yellow pages or even internets. You don’t even have to sea patients.
With this SECRET system I was able to make lots ‘o bucks. (Doctre Phulo Vit)
Am I talking to you? Yes, we are.
I have just discovered 6.3 steps on how to make all the money you want with out hardly working ever and getting all the love you need. Honest.
Yea. Baby.
So, call us now at 800 APR-FOOL
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Don’t be fooled. Get the real stuff. Come to our seminar in Minneapolis and Milwaukee this spring.
See you there.
Happy Easter to you all.
Love,
The PM&A Team
Snow Days and Chiropractic Care
In this short article you will learn a new disease and how to prevent it, how to not lose money, and a special offer for a free drink in Las Vegas.
I love snow days.
As a kid, if you lived in the Northern climates, or mountains, or parts of the world where you can get a ton of snow dropped on you every now and then, you know what I mean. No school. Sleeping in, snow men, sledding, or just cuddling up with a game and watching the snow blow around.
But when you are in the business of providing chiropractic care, snow days can cause the opposite reaction. Snow days aren’t fun, they cost. Sometimes a few thousand dollars in one day and momentum can be lost for a week.
Have you ever known anyone who got really agitated and complained when they were delayed in their travels by a traffic jam? I always wondered about this. WHY? Why complain? Do something constructive about it, and if you can’t, then shut up. Why be negative?
Same with snow days. Or any natural work stoppage. Snow days are a great time to “Sharpen the Saw.” It is a time to work on important things that are not urgent, as Dr. Covey talks about.
Jimmy Parker, D.C., always talked about turning your lemons into lemonade, another way of saying the same thing. (Speaking of Parker, come to Las Vegas and hang with us on January 15 & 16. Free drinks for all. Oops. Wait, I got carried away. First 10 that respond to this! See you there.)
Continue reading
carpe annum
2010
What does that mean to you?
More money?
More time off?
Better service and care for your chiropractic patients and community?
Does it mean a new opportunity to pursue your special projects: the song you meant to write, the trip you planned to take, project with your family, the good deed you hoped to do?
It’s out there. A New Year, another package of 12 months, 52 weeks, 365 days. It is your playing field, your sand box, your canvass – it’s yours.
But it’s yours ONLY if you take it. Only if you grab it and get busy creating the life and practice and business you want. Otherwise, it will go by quickly while you aren’t looking.
It is a gift, really. We take so much for granted, particularly us Americans. It is no wonder immigrants who start small businesses do better. They appreciate the gift of Opportunity.
If you don’t seize this year, guaranteed, the world will seize you… like it does to so many. Soon, you will be more concerned about the “economy”, “health care” “reform”, wars, and a million other distractions rather than on creating your own life. Or, you will just bury your head in work, and in a few years when you look up, you will be 55 years old, or 65, or 75, and wonder what the heck you did with your life.
So, our recommendation is to seize 2010, and each day it offers. Set goals and make plans to achieve them.
This is what we are doing. Our newsletters have been a little thin lately only because we have been putting together what we feel is the best program of chiropractic practice building services ever for 2010. All to help you achieve your goals faster.
We are grateful for this chance to help you and we appreciate your trust. We admire the service and care you provide as doctors of chiropractic and chiropractic professionals. But, to be honest, we don’t do it just for you. We do it so that you can help more people become healthy through chiropractic care. And perhaps even more, so that they can be healthy by adopting a chiropractic lifestyle and getting their family and friends to do likewise.
So, here it comes. 2010.
Go seize the year and make it your own.
Carpe Annum
Marketing through the Holidays and into the New Year
A number of doctors wanted to get the notes from our teleclass on marketing. Here is the link.
Chiropractic Practice Statistics For The First Half of 2009
It’s summer time!
Barbecues, or grill-outs, depending on where you live, baseball games, corner lemonade stands and kids everywhere. Whatever else is going on in the world, here in the Northern Hemisphere, your patients and hopefully you, are enjoying the summer.
Meanwhile, business goes on. The year is half over. 2010 will be here less than 6 months.
BAD NEWS
There has been a constant rain of bad news pouring down these last 6 months, and months before, about the dismal state of our national and world economy.
Whatever the real condition is, fear only makes it only worse. I have had chiropractors contact me and ask if they should continue in business, even when they were doing better than the year before. One was even having her best year ever.
We hear stories from other doctor who tell us that they know about chiropractors who are leaving the profession. In one state, we heard from its chiropractic association executive that 100 chiropractors, or about 10%, went out of business last year. We have read reports of how chiropractic incomes have fallen in the last several years by as much as 22%.
But it is hard to get any real concrete numbers about how D.C.’s are doing, at least for us. The fact is we mostly just know how the individual doctors with whom we work are doing.
So, we decided to do a random survey some of the offices with whom we work. The purpose was to give us a broader perspective and an overall average of how doctors and their teams were doing,
SURVEY RESULTS – GOOD NEWS
The sample included well established practices that we have worked with for years, as well as some we have only begun to work with at the start of this year. We compared office visits and collections for the first half this year with the first half of last year.
Again, this was a random sample. We did not cherry pick just the best offices.
Of all the offices in the sample, the average office increased in office visits by 11.8% in the first six months of this year compared to the first 6 months of last year.
The average office collections increased of 14.7% over the same time periods.
29% of the offices saw fewer visits this year than last year. The average percent down was 8%. These offices also saw an average of 4.7% less in collections.
However, 71% of the sampled offices were up, with an average of 19.7% in visits and 22.7% in collections. At least 4 of the offices, all well established, hit their “best-evers.”
You might wonder why the offices that did well – did well. And…
why the ones who were down – were down?
CAUSE OF INCREASES/DECREASES
Here’s what we know:
Looking at each office, case by case, we found that many of the offices that were down would have been even lower were it not for actions pushed by us. Not that down statistics are ever good, but compared to an average 40% drop in most retirement plans, 4.7 drop in collections is not that bad.
Second, in every down case there were weaknesses in one or more of eight major practice functions, what we call the 8 Essential Elements. (We will go over these in another article.)
- Some of these were weak because some part of the office was experiencing “growing pains.” For example, a team member was replaced and in the transition, there was a momentary drop in the numbers. Simply put, parts of the clinic were “under construction.”
- But another reason for lowered numbers trace to poor management of one of these 8 Essential Elements. We can pinpoint this exactly. Old habits die hard, and sometimes it takes extra time and nudging to be coaxed out of stubborn ideas that keep us from changing when we need to change.
The point is, it is not a mystery.
Offices that saw an increase in their numbers have been working hard to constantly improve critical functions of their practice and business. Some offices needed more external marketing, some more internal. Some needed better team performance, others better organization or collections. Most needed better management and leadership. One needed better business and accounting procedures.
Practice development is a result of constantly working ON the exact functions of the practice that need it the most. Most doctors and staff just work in the business, but the practices that grew also worked on their business.
WHY DOCTORS FAIL IN BUSINESS
There are many reason doctors fail, but they all go back to not effectively working on developing one or more of these 8 Essential Elements.
Plus, it is harder than it used to be. Like a fast time lapse science video, changes are occurring so rapidly in our social and economic environment that it is it is harder to keep up. As a doctor, you are trained to “doctor”, not be an executive manager and marketer. Plus… how can you run and develop your business while also focusing on the quality of your patient care?
WHAT YOU CAN DO
Success in today’s practice depends now on a new model or paradigm. It is one that is collaborative – working closely with doctors, staff, patients, the community and coaches, all as a networked team sharing ideas, and motivating each other for our greater goals.
It is not enough just to come to work, then “work”, and go home. You need to set some time aside each week to review your practice goals and monthly numbers. Then, you have to work with your team on specific areas of the practice that needs the most work.
You need to be a better practice and business executive, utilizing practice management tools.
Modern practice building is fun, really. Your practice can continue to do better and you CAN reach your goals. It may take a new approach, working with everyone as a team of players – each with specific roles and following effective and well rehearsed “plays.”
If you are not actively moving toward your goals, feel free to contact us. There are also other ethical and competent coaches and consultants who can help.
It is hard to go it alone.
Tiger Woods, probably the best golfer of a time, who receives regular chiropractic care, also has a coach.
We are happy to be yours.
# # #
Stay tuned for more on:
- The 8 Essential Elements
- New Practice Management Paradigm
- Practice Executive Toolkit