The Promise of the New Year

Posted on January 1, 2012 by Edward Petty

Lake Michigan, Milwaukee

Happy New Year! It is now 2012.

It is a New Year – fresh with prospects for new opportunities and adventures.

It will come at us fast, we know that. It will have challenges, though we don’t know what they may be exactly. There will be struggles and successes.

But we are given this opportunity, this chance, this privilege to play this game and to do our best at it. And for this, we are grateful. We can learn from our past and work to make this year exceptional – for ourselves and for all those whom we touch in body and spirit.

This year holds within it a promise for each of us – the promise for prosperity, for helping more people get healthier, and for each of us to spend more time following our own greater purposes.

It also holds a promise for all those who will look to you this year for help.

As the days of this New Year continue to dawn, we wish you success in achieving your goals in chiropractic and in life. We are all in this together – and you can count on us to work with you and to give you our best efforts and knowledge to make this a winning season and a winning year.

“Thank You” to All of You Who Work in the Chiropractic Profession

Posted on November 23, 2011 by Edward Petty

It is that time of year when we take a moment to give thanks and in so doing, we want to say “Thank You” to you.

Thank You Very “Doggone” Much as a matter of fact. Thank you for all you do to care for and help your patients.

You all are part of a great profession that helps millions of people each day. And because of you, chiropractic and the chiropractic way of life has persisted and grown and is now more accepted than ever before.

You are braver than most, work harder than most and genuinely care more for your patients than perhaps other care professionals are allowed to. It could be said that you are the best defense against a drugged zombied society, but it is definitely true that your loving care helps much more than you have been recognized for.

So, just a note to say that we are grateful for all you do.

“THANKS”

Billy DeMoss Shakes Up Appleton Wisconsin at Petty Michel Seminar

Posted on August 22, 2011 by Edward Petty

Billy DeMoss, ChiropracTOR

Dr. Billy DeMoss gave a heated and edgy presentation for 3 hours to chiropractors and their staff in Appleton, Wisconsin, Friday night, Aug. 19^th. Full of anecdotes from his own practice, along with statistics, slides and videos, “Billy D” reminded everyone what chiropractic and natural health care is all about.

He talked about how providing chiropractic care is actually fun and how you should have fun in your office. He stated that patients want to come to a place that is enjoyable, where staff and doctors are having a good time in a positive atmosphere.

But he also explained that it takes a great deal of work to have a successful office. He recounted the days that he had to do manual odd jobs just to make it through school. He works hard at his office but keeps it fun. “If you want a more successful and profitable practice you are going to have to work for it.”

“The days of the $200 dollar office visit are fading,” he said. Workers Compensation reimbursement in California has been cut back and some money motivated chiropractors have abused the system. But money is not the goal, and never has been, he said. Serving people will always be rewarded financially, but that is not our primary objective.

He emphasized that our main goal should be to teach and adjust. Some doctors complain about doing screenings or lectures, but Billy asks the audience: who do we do it for? Are we worried about inconviencing ourselves or do we want to help people get healthier?

He discussed issues such as vaccinations, diet, United States health statistics relative to other countries, and said that the chiropractors were the ones best poised to take a leadership role in the health care of the U.S.

After 3 hours of Billy’s high energy, the mesmerized and energized crowd gave him two standing ovations.

One member of the audience who owns a small farm and who was not a doctor or staff member, said he wished there were more people speaking out like Dr. Billy DeMoss. He said it was one of the best presentations he had ever seen.

The next morning, Phyllis Frase spoke to staff and doctors about how to be a “Rock Star” C.A. Phyllis also gave a dynamic talk and will be speaking at the Cal Jam in California, February 24-26.

PM&A encourages all who can make it to Cal Jam to do so. I attended 2 years ago and it was absolutely the most unique and refreshing chiropractic seminars I’ve attended in 20 plus years. Well worth the time and money. More info about CAL JAM.

Dave Michel, Billy DeMoss, Dana Pittner, Phyllis Frase, Ed Petty

CATCH DR. BILLY DeMOSS SPEAKING MONDAY NIGHT, AUGUST 22 AT LAKE GENEVA, WI. FOR MORE INFO, CALL: 262-275-5005

Video here

Photos here

A Poem about Responsibility

Posted on May 26, 2011 by Linda

by Charles Osgood

There was a most important job that needed to be done,
And no reason not to do it, there was absolutely none.
But in vital matters such as this, the thing you have to ask
Is who exactly will it be who’ll carry out the task?

Anybody could have told you that everybody knew
That this was something somebody would surely have to do.
Nobody was unwilling; anybody had the ability.
But nobody believed that it was their responsibility.

It seemed to be a job that anybody could have done,
If anybody thought he was supposed to be the one.
But since everybody recognized that anybody could,
Everybody took for granted that somebody would.

But nobody told anybody that we are aware of,
That he would be in charge of seeing it was taken care of.
And nobody took it on himself to follow through,
And do what everybody thought that somebody would do.

When what everybody needed so did not get done at all,
Everybody was complaining that somebody dropped the ball.
Anybody then could see it was an awful crying shame,
And everybody looked around for somebody to blame.

Somebody should have done the job
And Everybody should have,
But in the end Nobody did
What Anybody could have.
===================

Abridged Version.
Author Unknown.

The Parable of Responsibility
Everybody, Somebody, Anybody, and Nobody were members of a group.
There was an important job to do and Everybody was asked to do it.
Everybody was sure that Somebody would do it.
Anybody would have done it, but Nobody did it.
Somebody got angry because it was Everybody’s job.
Everybody thought Anybody would do it, but Nobody realized that Anybody wouldn’t do it.
It ended up that Everybody, blamed Somebody, when Nobody did, what Anybody could have done.

Happiness Flow Chart

Posted on May 2, 2011 by Edward Petty

Are you really happy?

Are you confused? Not sure about things?

Use this simple flow chart to help you decide what to do.

Happiness Flow Chart

A Few May Promotions for Your Chiropractic Practice

Posted on April 20, 2011 by Edward Petty

Mother’s Day is coming up soon (Sunday, May 8th).

This brings up the whole topic of women’s health care.

There are many types of health related events concerning women that you can participate in during this month (or any month, really) that are not only good causes, but can act to spotlight your services.

These include:

talks outside of the office
workshops in house
movie screenings
special awareness, or “Appreciation Weeks” for free health screenings
sponsor radio programs, interviews
letters to the editor
gifts (flowers the Friday before Mother’s Day)
and tape video “health tips” and post to YouTube.
donation drives

The list can go on and on. Some offices have had talks about pregnancy and pre and post natal care, sometimes with a midwife or nurse. One office does very well simply sending out a mailer each year to all local homeowners sponsoring a Women’s Health Care Week, offering free exam, x-ray, and massages.

Special promotions can work but they work much better if they are connected to a legitimate cause. There even is a name for this, and you guessed it, it is called “Cause Marketing.” For it to be effective, however, it has to be sincerely supported by the entire practice team. Doing a special event to support women just to get new patients will appear phony to others and can have negative effects.

One movie that has been shown is the Business of Being Born, a movie about harmful health practices connected to births in America. From its web site:

Should most births be viewed as a natural life process, or should every delivery be treated as a potentially catastrophic medical emergency?

Another example of a movie suitable for screening will be: One More Girl. This is a movie documentary how the pharmaceutical company, Merck, knowling continuted to advertise their drug Gardasil (a drug promoted to help HPV infections) to girls after Merck knew it was dangerous.

From the movie’s web site:

Merck’s marketing techniques earned Gardasil a “pharmaceutical brand of the year” award from Pharmaceutical Executive for its ‘savvy disease education,’ and creating ‘a market out of thin air.”

Even though most HPV infections clear on their own, invasive cervical cancer deaths affect 2.7 women per 100,000, and the American Cancer Society lists cervical cancer as the 12th ranking cancer in the United States, parents lined up to get their daughters protected and doctors were ready with needles in hand.

Consumers are not aware of the trail of deception behind over 21,133 adverse reactions and 94 deaths in previously healthy, athletic, competitive and scholastic adolescent girls.

(Thanks to Dr. Ebner for referring us to this movie!)

The movie producers are seeking donations to produce this film. Perhaps your office could help raise funds!

Another idea would be to have a special week just for mothers and daughters: free health screenings, tea, a spa day with manicure and massage for mothers and daughters, etc.

Our member’s site has a few posters and other ideas available to you as active clients.

Here is a poem by Tina Fey for her daughter. (mild profanity)

Best Wishes for a Merry Month of May!

“The Mother’s Prayer for its Daughter” – Tina Fey

Posted on April 20, 2011 by Edward Petty

A Mother’s Day Poem.

First, Lord: No tattoos. May neither Chinese symbol for truth nor Winnie-the-Pooh holding the FSU logo stain her tender haunches.

May she be Beautiful but not Damaged, for it’s the Damage that draws the creepy soccer coach’s eye, not the the Beauty.

When the Crystal Meth is offered,

May she remember the parents who cut her grapes in half

And stick with Beer.

Guide her, protect her

When crossing the street, stepping onto boats, swimming in the ocean, swimming in pools, walking near pools, standing on the nearby subway platform, crossing 86th Street, stepping off of boats, using mall restrooms, getting on and off escalators, driving on country roads while arguing, leaning on large windows, walking in parking lots, riding Ferris wheels, roller-coasters, log flumes, or anything called “Hell Drop,” “Tower of Torture,” or “The Death Spiral Rock N’ Zero G Roll featuring Aerosmith,” and standing on any kind of balcony ever, anywhere, at any age.

Lead her away from Acting but not all the way to Finance.

Something where she can make her own hours but still feel intellectually fulfilled and get outside sometimes

And not have to wear high heels.

What would that be, Lord? Architecture? Midwifery? Golf course design? I’m asking You because if I knew, I’d be doing it, Youdammit.

May she play the Drums to the fiery rhythm of her Own Heart with the sinewy strength of her Own Arms, so she need Not Lie With Drummers.

Grant her a Rough Patch from twelve to seventeen.

Let her draw horses and be interested in Barbies for much too long,

For Childhood is short — a Tiger Flower blooming

Magenta for one day —

And Adulthood is long and Dry-Humping in Cars will wait.

O Lord, break the Internet forever,

That she may be spared the misspelled invective of her peers

And the online marketing campaign for Rape Hostel V: Girls Just Wanna Get Stabbed.

And when she one day turns on me and calls me a Bitch in front of Hollister,

Give me the strength, Lord, to yank her directly into a cab in front of her friends,

For I will not have that Shit. I will not have it.

And should she choose to be a Mother one day, be my eyes, Lord,

That I may see her, lying on a blanket on the floor at 4:50 a.m., all-at-once exhausted, bored, and in love with the little creature whose poop is leaking up its back.

“My mother did this for me once,” she will realize as she cleans feces off her baby’s neck.

“My mother did this for me.” And the delayed gratitude will wash over her as it does each generation and she will make a Mental note to call me. And she will forget.

But I’ll know, because I peeped it with Your God eyes.

Amen.

Tina Fey (from She Knows Parenting )

Billy DeMoss, the Dead Chiropractic Society (DC-S), and a free Chiropractic

Posted on April 19, 2011 by Edward Petty

Dr. Billy DeMoss has changed chiropractic.

He has done this by offering an alternative model to the standard chiropractic seminar. In so doing, he has helped to bring chiropractic back to chiropractic.

We all know that there are various versions in how this great profession is presented and applied. But there is a common denominator in the profession that makes it special and in which everyone can agree.

What is it?

The subluxation…? Well, sure, but even this is disputed. Let’s go for something even more basic.

The fact that chiropractic truly helps people get healthier and avoid getting run down in the medical-pharmaceutical-sickness complex? Yes. True enough.

What else makes it special that we can all agree to?

NO ONE OWNS IT. Chiropractic wasn’t bought out by a Chinese company, a multinational firm, or bailed out by the Federal Reserve or the World Bank. Your skills are not trademarked by Eli Lilly (Pharmacy Company). You can use Activator or the knee-chest. For the most part, you are free to do whatever you want.

But there is also something else that makes chiropractic special and that we all can agree to. What is it?

Well, chiropractic, if you are doing it right, is fun. In fact, it is a blast. Adjusting patients and seeing them get better and loving you and your team for it! What could be better?

So, let’s add it all up: chiropractic helps people get healthier, it helps them avoid costly medical procedures, it allows them to live a better life, it allows you and your staff to have a better life, it is free from outside financial interests, and, it is fun.

NOW this is cause for a party!! THIS, if anything, should be celebrated.

This is what Billy preaches, practices, and sets an example for us all.

There are many professions out there that are soulless, goalless, and hopeless. Many are also too burdened with their own seriousness. We also can fall into this “chiropractic-as-drudgery” daily work mindset.

But, this is NOT chiropractic. And, as B.J. Palmer said:

The average businessman has long since forgotten Rule No. 9, “Don’t take yourself too damn seriously.”

Dr. DeMoss practices Rule No. 9. and helps us all celebrate the work we do.

The next Cal Jam, which he calls “ kiro-Woodstock” is scheduled for March 12th & 13th, 2012. You can visit his website at www.californiajam.org where you can sign up to receive his newsletter and be a part of his worldwide referral network.

AND, you can listen to him live this Tuesday, April 26, at 12:30 Central Time. (For non active clients, we are charging $25 which will be donated to Oaklahaven.)

Register Here

For the full article on Rule #9 by B.J.Palmer, and a downloadable PDF file: Rule #9

My Life And Times With B.J. Palmer – An Interview with Dr. Perrault

Posted on March 21, 2011 by Edward Petty

In a special teleclass sponsored by Petty, Michel and Associates, Dr. Thomas Perrault will be interviewed by Dr. Tom Potisk, both graduates of the Palmer Chiropractic College. Dr. Perrault personally knew Dr. B.J. Palmer, considered the Developer of Chiropractic, and spent time with him in the early part of Dr. Perrault’s career. (More about Dr. Palmer.)

Dr. Perrault will discuss some of his experiences with Dr. Palmer and what he learned from him.

It is safe to say that no other individual has been more responsible for the growth and continued success of the chiropractic profession than B.J. Palmer. He was a man of extra-ordinary energy and dedication to helping others with chiropractic. (More about B.J. Palmer.)

Dr. Tom Perrault, Sr., Founder of Perrault Chiropractic Offices, received a Bachelor’s degree from Northeastern University and a Doctor of Chiropractic Degree from Palmer College of Chiropractic in 1962.

He returned to his hometown of Methuen, MA to begin practice and was instrumental in the licensure of chiropractic by the Massachusetts legislature in 1966. He served twelve years on the Methuen School Committee, and continues to be active in community and civic affairs. His dedication to his profession and the community have earned him numerous awards and recognitions. He is a Fellow of the International Chiropractic Association and the Palmer Academy of Chiropractic.

Thomas Perrault Sr., D.C.

A long-time leader of the Massachusetts Chiropractic Society, Dr. Perrault currently serves as its Executive Vice President and has been named Massachusetts Chiropractor of the Year an unprecedented four times. His activities with his professional society have kept him on the leading edge of chiropractic research and innovations in chiropractic. His primary interest remains the location and correction of the vertebral subluxation complex, which is the fundamental principal on which chiropractic practice is based. In 2004 Dr. Perrault was presented with a Lifetime Achievement Award by his profession.

It is definitely worth a listen. The class last about 50 minutes.

March 29nd- Tuesday, 12:30 CT – Teleclass (50 Minutes)

If you are an active client, you can find the phone number and access number for this live interview on your PMAmembers.com site.

If you are not an active client and want to register, please go here.

The 6th Fear

Posted on March 2, 2011 by Edward Petty

Chiropractors: I think it might be time for a pep talk…

Have you been keeping up with the news lately? It’s hard not to.

Egypt, Tunisia, and now Libya recently had swift moving revolutions that resulted in regime change – all in the last few months. And other Middle East countries are also rumbling with protests.

Meanwhile, back in the States, our federal government doesn’t seem to have enough money and our representatives are threatening with a government “shutdown.” And next door here, in the Middle West, Wisconsin, there are thousands of people protesting around our state capital.

That’s a LOT of commotion!

So, how’re your patients doing with all of this? Are they worried? Is their pay getting cut? Are they loosing their jobs? Do they have jobs?

And how about you? Are you staying up watching the news, reading about it, discussing it? Are you worried? How is your income?

We need to be accurately informed about current events, of course. Unfortunately, we sometimes become so distracted that we can loose sight of what we are doing and let our businesses suffer.

A few years ago when the stock market plummeted, I received phone calls from doctors who were worried. One, who had been doing very well, was thinking about selling her office entirely. Another doctor who also had been doing well, let his practice numbers nose dive as he become mesmerized by the “news”, and was worried about racial riots and internment camps.

There is no doubt that economic conditions have been changing. But it has been our experience that if you constantly work on improving your services and in developing your business, and yourself, you will do just fine. (Good coaching helps too!)

BEST EVER
Last year, many of the offices we had the privilege work with had their best year ever. Most of them, in fact, had been in business for 15 to 25 years. I can think of 3 just off hand that have hit the “waiting list” category. They have reached near capacity with so many patients that they have to schedule new patients 1 week out. Horrible, I know, but very cool too.

DOING RIGHT
Success in this environment can be had. You can have it. You may have to change your past mode of operation, but you too can achieve it. It can be obtained by doing the right things, and doing those things right through a process of constant improvement. We call this the Practice Development Process.

BEING RIGHT
But to get what you want, you have to not only improve what you do, but improve who you are. You have to improve your outlook, your skills, and your personal habits. Success has much to do with how we view the world and what we put our attention on. As one old time doctor mentioned to me years ago, “success is an inside job.” By “inside”, he was referring to one’s thoughts and attitudes. He could talk: he and his doctors were seeing over 2,000 visits per week for years.

WORDS OF SUCCESS DURING TOUGH ECONOMIC TIMES
We have been going through what has been called the Great Recession. Many patients are worried about their jobs and their money.

Napoleon Hill wrote “Think and Grow Rich” in 1937 during the Great Depression as a result of studying and working with successful leaders, including President Roosevelt. It continues to be a best seller, perhaps the most popular motivational book of all time. In it he says:

“It is true that all thought has a tendency to clothe itself in its physical equivalent. … “The people of America began to think of poverty following the Wall Street crash of 1929. Slowly but surely that mass thought was crystallized into its physical equivalent which was known as a depression.”

THE 6TH FEAR
The thought that creates this depression, according to Hill, is fear. Hill talked about 6 types of fears, the worst of which is the fear of poverty. The other 5 were criticism, ill health, loss of love of someone, old age, and death.

“The Fear of Poverty is without doubt the most destructive of the 6 basic Fears.“

Hill states that one of the symptoms of fear of poverty is procrastination.

DO IT NOW
So, this is a pep talk to encourage you that there has never been a better time to grow your practice and expand your business.

Your patients need your leadership to help them with their own fears so that they can become more productive. By improving their health and educating them on the chiropractic lifestyle, their chances of succeeding in their lives increases. You and your team help them, their families and the community. You make a difference.

So, do it now. Increase your promotion. Stream line your procedures. Work on team training and improve your service. Plan your expansion for this year. Schedule a technique class. Read more. Work out more. Get enlivened with your purpose as a chiropractor.

New office? New doctor? Why not? People need chiropractic care now more than ever. And chiropractic has never been more popular. Even the quarterback for the winning football team of the Super Bowl gets regular chiropractic adjustments. (Naturally, since his dad is a D.C.)

Work with a practice building coach and get in the game – to win!

As Napoleon Hill says:

“Do it now! can affect every phase of your life. It can help you do the things you should do but don’t feel like doing. It can keep you from procrastinating when an unpleasant duty faces you. But it can also help you do those things that you want to do. It helps you seize those precious moments that, if lost, may never be retrieved.”

Fight the fear and the procrastination by just doing it. And soon, you too will be achieving your best ever again.

# # #

P.S. Napoleon Hill was a chiropractic patient. One report has it that B.J. Palmer was his chiropractor. Both men thrived during tough economic times. Here is an interesting story about Hill and chiropractic. LINK

Old movie of Nap Hill. 7 minutes. LINK

Every Morning

Posted on January 11, 2011 by Edward Petty

Before you start each day in your chiropractic office, you have a chance to make a decision about how you are going to take the day on.

The day won’t wait for you. It comes at you pretty fast. You either embrace it and impose your will and game plan upon it, or hide somewhere and pretend to be a spectator. But even still, the day will move to night and you will have had your chance to make a difference for yourself, your patients, your practice, and your family. You won’t be able to have that particular chance again. It is gone. You will get a new day, however, and new morning and a new chance to make decision about how you are going to take this new day on.

This is why the old adage, “Early to bed, early to rise, makes a man healthy wealthy and wise” is so true. Also, there is: “The early bird catches the worm.”

But one of my favorites follows the traditions and natural laws of nature:

Africa

“Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re a lion or gazelle – when the sun comes up, you’d better be running.”

Are you running yet?

(For a desk tent poster of this quote that you can download and print: Link )

Edmund Fitzgerald

Posted on November 11, 2010 by Edward Petty

November 11, 2010
Whitefish Bay, WI

35 years ago, this morning, the news was coming over the radio that the night before the ship called the Edmund Fitzgerald sank, taking all 29 crewmen with her.

It had departed from Superior, Wisconsin and got caught in a violent storm. She sank in Lake Superior, just 17 miles from the safety of Whitefish Bay, Michigan.

A few months later Gordon Lightfoot wrote a song in commemorating the sinking.

“…When supper time came the old cook came on deck
Saying fellows it’s too rough to feed ya
At 7PM a main hatchway caved in
He said fellas it’s been good to know ya.

“The Captain wired in he had water coming in
And the good ship and crew was in peril
And later that night when his lights went out of sight
Came the wreck of the Edmund Fitzgerald.” (Gordon Lightfoot)

It is a fine song that gives tribute to the death of 29 men: sons, husbands and fathers. Kind of a sad song, really, and a little ghostly.

But living here in the Midwest around these Great Lakes, I think there is a positive meaning we can take from this anniversary.

Sailors are tough people. The saying once was: “Men of iron, ships of wood.” They are courageous and self reliant. They risk the security of the land and take their lives in their own hands on a floating platform that moves over an unpredictable surface which can kill them at any time. They only have themselves to count on whether they arrive at their destination or even stay alive. They confront the elements face to face and there is no tolerance for excuses or mistakes. The result of negligence is not an angry boss but the cold rocky grave of the water below.

While many stay sheltered in their shops along a harbor, sailors seek opportunities and set sail. They have goals and rely on their skill and initiative to arrive at their destinations.

Sometimes they may configure the ship incorrectly, plot a bad course, or out of nowhere, get hit by rogue waves. And they may die. But at least they died seeking their goals.

This is a lesson of the Edmund Fitzgerald, at least for me. Those 29 men knew the risks they were taking but were braving the storms and the security of the harbor to arrive at distant ports.

This week I visited a veteran doctor at his office whose numbers over the last few years have been crashing. He had recently gone through a bankruptcy and was now moping around his office feeling depressed and complaining about insurance cut backs, joblessness, and other woes.

We all have been in comparable situations of one type or another before. Maybe we made a wrong turn somewhere and tripped and fell and then held ourselves back out of fear. But the solution is not to restrain ourselves but to get back out and risk it all again.

As entrepreneurs and those of us in the chiropractic profession, I suggest we honor those sailors who have perished on this anniversary, and do so by getting out of whatever harbor we may find ourselves in and set sail.

A New Year is coming. Where are YOU going to sail in this New Year? We suggest that you set some high and distant goals and start plotting your course now.

Consider this quote from Mark Twain:

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. (Mark Twain)

Safe travels and best regards.

Nice video with the song by Gordon Lightfoot: “Edmund Fitzgerald”LINK

carpe annum

Posted on December 2, 2009 by Edward Petty

2010

What does that mean to you?

More money?
More time off?
Better service and care for your chiropractic patients and community?

Does it mean a new opportunity to pursue your special projects: the song you meant to write, the trip you planned to take, project with your family, the good deed you hoped to do?

It’s out there. A New Year, another package of 12 months, 52 weeks, 365 days. It is your playing field, your sand box, your canvass – it’s yours.

But it’s yours ONLY if you take it. Only if you grab it and get busy creating the life and practice and business you want. Otherwise, it will go by quickly while you aren’t looking.

It is a gift, really. We take so much for granted, particularly us Americans. It is no wonder immigrants who start small businesses do better. They appreciate the gift of Opportunity.

If you don’t seize this year, guaranteed, the world will seize you… like it does to so many. Soon, you will be more concerned about the “economy”, “health care” “reform”, wars, and a million other distractions rather than on creating your own life. Or, you will just bury your head in work, and in a few years when you look up, you will be 55 years old, or 65, or 75, and wonder what the heck you did with your life.

So, our recommendation is to seize 2010, and each day it offers. Set goals and make plans to achieve them.

This is what we are doing. Our newsletters have been a little thin lately only because we have been putting together what we feel is the best program of chiropractic practice building services ever for 2010. All to help you achieve your goals faster.

We are grateful for this chance to help you and we appreciate your trust. We admire the service and care you provide as doctors of chiropractic and chiropractic professionals. But, to be honest, we don’t do it just for you. We do it so that you can help more people become healthy through chiropractic care. And perhaps even more, so that they can be healthy by adopting a chiropractic lifestyle and getting their family and friends to do likewise.

So, here it comes. 2010.

Go seize the year and make it your own.

Carpe Annum
Marketing through the Holidays and into the New Year
A number of doctors wanted to get the notes from our teleclass on marketing. Here is the link.

Chiropractic Marketing Tips for The Holidays And The Start of the New Year

Posted on December 2, 2009 by Edward Petty

Due to popular demand, I am posting notes from our October teleclass on marketing over the Holidays.

Teleclass Outline with Ed Petty — Notes

All marketing is broken down to:

1. Procedures. These are either special, one time events, or standard recurring. Some have the purpose of immediate results (direct marketing), some more long term (indirect marketing).

2. Motivation. Desire. Wanting to implement these procedures. (Discipline.)

3. Marketing management. Review, Planning, Implementation.

Motivation: You are listening (or reading this) so you are motivated. But you have to get others motivated as well. You have to get and stay inspired. It is Ok to be a cheerleader. What’s wrong with a little cheer? And the more you cheer.. the more you find to cheer about!

The Marketing Manager System:

Meeting weekly: Review/make plans/Implement (assign steps/dates)
Who is responsible and responsible for what
Calendar Special Promotions/Events
Checklist of Recurring Procedures/Events

Procedures: Special events/promotions

NOVEMBER

Holiday Turkeys (Care to Share) (Ham for Christmas)
Donation Programs: Shelters, Toys for Tots, Coats for Kids, Food for Families
Scheduling Patients over the Holidays. (Plan ahead so they keep up with their care.)

DECEMBER

GNO (Girls Night Out/ Shop Before You Drop)
Gift coupons
Saturday with Santa
Poinsettias (with gift coupons)
Planning, training – sharpen the saw.
Do scheduling for new year: “Flexibility Screenings” with gyms, lunch and Learns with businesses
Gifts for Allies and those who referred: Box of nuts, organic flowers, cups, pens, caps, t-shirts. Cards.

JANUARY

Lending Library: Supersize Me, Fast Food Nation, King Corn, Sugar Blues, Food Inc. End of Overeating
Workshop on Nutrition and Fitness
Annual Reactivation Program
External Workshops, Screenings, and networking

FEB

Doctor’s With A Heart Donation Program
Have a Heart – Oklahaven Children’s Chiropractic Center – link
Valentine’s Gift Coupons

MARCH

Leprechaun Appreciation Day (Kid’s Day) link

Procedures: Recurring

Community Education: Talks or Awareness Weeks

Nov: Flu
Jan Feb Food, Supplements/ Fast food Series — With a Dietitian and a trainer. February: Heart Heath- blood pressure
March: Headache Awareness Week

Communication Channels

Newsletter
Email Newsletters – NEW SERVICE FOR 2010 – We will do this for all clients on Standard Management Programs or higher.
Press Releases
Ads on other special newsletters: Chamber of Commerce, YMCA, Church Bulletins
Web site/Face Book – Fan /LinkedIn

Internal Recurring:

Morning case management meetings – (include a joke.)
Staff meetings
Patient Success Stories, Upbeat Atmosphere: Take a “vibe check”: too seriousness or pleasant can welcoming atmosphere. Where’s the party?
Spinal Care Class
Whiteboard
Brochures
Staff education
WOC (Whip out card)
Mission

Power of Your Dreams

Posted on September 27, 2009 by Dr. Tom

Inspirition.1 minute video.

(Opens your default video player.)

valuescom-tv-spot-power-of-a-dream

What’s Been Working: 7 Characteristics of Successful Chiropractic Offices

Posted on September 20, 2009 by Edward Petty

We recently reviewed what has been working marketing-wise with many of the more successful chiropractic offices with whom we work. Many chiropractors are doing their best ever, even some who have been in practice for years. One called up last week and said they had over 30 new patients that week.

What did we find? There seems to be a few key elements in common. Here are 7 of them:

1. External Marketing Procedures. Many offices have had very successful external events over the last several months. These are often scheduled a year in advance, and include talks, screenings, and networking. But external marketing also includes advertising, such as a dynamic web site, email, and even some radio, television, and print.

New offices, in particular, need to concentrate on external marketing. But established offices also benefit because they not only help generate new patients, but also reactivate former patients and bolster the confidence of your active patients when they see you outside of your office. We have lots of materials, posters, ads, procedural manuals on these external procedures. Many are free on our web sites (here and at pmaworks.com). You can also purchase our Marketing Manager System with the MMS Marketing Toolkit which has hundreds of practical marketing materials for your use.)

2. Internal Events. Most offices that are doing well have had some kind of internal event. Successful internal events are fun. They can simply be something silly like a costume day (Halloween Costume Awards), 80’s Day with mullets, or a “Fruity Friday” with fruit on Fridays (Yea Team Munson!). They can also focus on referrals: “Bring a Buddy Day”, services for donations, coupons, etc. A very effective program is educational classes, such as the standard spinal care class and monthly advanced classes on different conditions and topics. (These procedures are also covered on our web sites and on our MMS computer program.)

3. Patient Education. Offices that have been doing well work hard at “telling the chiropractic story.” True health sets us apart from the medical world, which concentrates on crisis care and disease care. The more the patients understand this difference, and seek it, the more they stay, pay, and refer. Nothing beats an educated patient. A patient that understands the importance of spinal hygiene and general organic health will be more than a patient but a fellow team mate in your quest to help others regain and maintain their own health. Along with this understanding is the need for you and your team to also understand the opposing forces to healing from the inside, which include personal laziness and irresponsibility, Big Pharma, Big Food, and toxicity in every day materials.

4. Clinical Focus and Certainty. Successful offices have doctors that continue to be engaged in the craft, science, and philosophy of their profession. I have seen offices with full appointment books simply because the chiropractor was a zealot about his skills and outcomes and was certain that he could nearly raise the dead. One definition of professionalism could be the act of providing the utmost in excellent service long after the excitement and newness for the subject has evaporated. This requires discipline to constantly renew your eagerness for your skills.

5. Excellent Team Support. The busy offices were a team where everyone helped the patients and doctor quickly and cheerfully. To do this you have to have the right people in the right roles doing the right procedures. Sometimes the office is disorganized, or the front desk staff member wants to be an airline stewardess (attendant) and the billing coordinator wants to work in a hospital. Sometimes there simply needs to be another staff member helping, or the procedures change too often for no reason. These can stop new patients.

Simply put, someone has to do the marketing. Your team should want to sell heath. If the office is sufficiently organized and motivated, new patients seem to walk in as if being summoned telepathically.

6. Clinic Atmosphere. The quality of the atmosphere of an office is usually taken for granted. And given the fact that other practice building elements are in place, it may not be an acute problem. But there is no question that in the long term, the “vibes” of an office have far reaching effects.

Corporations understand this and make attempts at creating a great atmosphere. Starbucks is an example. But small town or corner stores often do this better, where the service and care is down right…neighborly. People want to go to a place where everyone knows their name.

7. Executive Skills.
Except for the clinical component, most of the elements mentioned above rests upon the skills of the doctor as a business executive, a role for which you did not necessarily sign up for when you paid your tuition at chiropractic college.

Every successful business has a C.E.O. who inspires the team, ensures successful polices and procedures are constantly applied and improved, and plots the long term growth of the enterprise. This is actually THE missing role in most chiropractic offices, by the way. This is why most doctor’s stay chained to their jobs and live week to week, working to pay their overhead and keep the doors open.

To convert a job to a business requires someone to move outside of the practice and start to work on the practice, not just in it.

This is such an important skill that next year we will be starting a new series on The Chiropractor as the C.E.O.

You too can work on these seven areas of your business and see more than enough patients. We would be happy to help you, by the way.

Ed Petty

Your Promise

Posted on May 19, 2009 by Edward Petty

Here in the Midwest, flowers and trees are blossoming. We have a tree in front of my office that is exploding with light pink blossoms. Baby birds are chirping.

A new crop of students are graduating and new wave of young people are getting married. (My daughter is among them! [big smile])

Promises of what can be.

Just for a moment, think about what is it that your clinic promises?

Because it does promise something, whether or not you even planned it to. Every business does. For example, driving by a Starbucks, what is promised?

One of the definitions of a brand is a “promise.” Starbucks has worked hard on perfecting and systematizing their brand and promise.

Your brand, your reputation, your image – what does it promise?

The tone of your front desk when she/he answers the phone – what is the promise?

Your report of findings – what is promised?

When your patient accounts staff talks with your patients, what is the promise?

There are a hundred little units of communication that you are constantly sending out about what your patients can expect to receive with your services. Do your messages inspire trust and confidence? Are they friendly? Do they appeal to what your patients and potential patients really want?

And do you deliver on the promise?

The word promise has a number of meanings. One of the meanings is a “stated commitment.” Another is to “show potential for future excellence.” Both apply.

You can discuss this at your next staff meeting.

It is spring. A time for new beginnings and renewal; a promise of great expectations that can be achieved.

And your gift is that you and your team have the ability to make every day a spring day, every moment a spring moment.

Are you chirping?

Minneapolis Workshop, April, 2009

Posted on April 6, 2009 by Edward Petty

What a workshop and boot camp! With 4 separate breakout sessions, everyone was busy learning, training, and getting inspired.

We learned a lot too, and for those of you who attended – thank you! We had at least as much fun as you did.

We have had many glowing responses since we ended the seminar, including this one, the day after the seminar. One doctor called in and said:

“I don’t know what you guys did, but we are on fire! Heather loved Phyllis and sold THREE PREPAYS this morning!”

The exuberant doctor said that two new patients came in with a guest. All three became new patients, prepaid, and left with full appointments. “I ended up with an additional 96 visits scheduled”, the doctors said.

A practice tip from Phyllis from the workshop.

Some other workshop comments:

I learned about the individual departments in our office, learning what areas are strong and what are weak and what to do to make them better. I liked seeing our staff/team members gain knowledge to bring back to the office. Dr. A

Seminar was so good, just wanted more of it.

Learned new procedures for financial consultations. The information was EXTREMELY useful.

Liked the information on consultation and report of findings. Dr. Peter gave us tools to use in office. All pieces of the puzzle are coming together. Dr. D

I loved all the various classes offered (breakout sessions) Didn’t get bored. (C.A.)

The information was useful. I liked the marketing schedule, back to basics procedures with checklists, focus on low cost marketing, motivation. Dr. S

Lots of ideas we could apply. Everyone sells health, “scheduling week”, and other ideas – all were useful.

The information was absolutely useful and timely. Will help me with my consultations. Doctor

Dave was a great speaker. Learned more about financial consultations and billing.

Will improve my ROF’s and my wellness financials. I like the breakout sessions. Dr.H

I learned how to become the doctor’s support system, handle the new patient, cluster book, recall, and learning that I have the power to lead the patients instead of the patient leading me.

Great Speakers. Easy to follow.

Your company cares and listens to their clients.

Lots of ideas. Liked the external marketing ideas.

Dr. Peter was fabulous.

VERY INSPIRING

Geese

Posted on March 30, 2009 by Edward Petty

(This article is attributed to Dr. Harry Clarke Noyes.)

This spring, when you see geese heading north for the summer, flying along in the V-formation, you might consider what science has discovered as to why they fly that way: As each bird flaps its wings, it creates an uplift for the bird immediately following. By flying in a V-formation, the whole flock adds at least 71 percent greater flying range than if each bird flew on its own.

geese-small

People who share a common direction and sense of community can get where they are going more quickly and easily because they are traveling on the thrust of one another.

When a goose falls out of formation, it suddenly feels the drag and resistance of trying to go it alone and quickly gets back into formation to take advantage of the lifting power of the bird in front.

If we have as much sense as a goose, we will stay in formation with those who are headed the same way as we are.

When the head goose gets tired, it rotates back in the wing and another goose flies point. It is sensible to take turns doing demanding jobs with people or with geese flying.

Geese honk from behind to encourage those up front to keep up their speed. What do we say when we honk from behind?

Finally, and this is important, when a goose gets sick or is wounded by gunshots and falls out of formation, two other geese fall out with that goose or follow it down to lend help and protection. They stay with the fallen goose until it is able to fly or until it dies. Only then do they launch out on their own, or with another formation, to catch up with their group.

If we have the sense of a goose, we will stand by each other like that.

– – –

For a printable poster of this article, click here.
If you know any more about the author of this article, please let us know.

Observations

observations from our travels in the world of chiropractic

Category Archives: Motivation