“One day you will wake and there won’t be any more time to do the things you’ve always wanted.
Do it now”
~Paulo Coelho
Tent Poster – Do It Now – Paulo Coelho
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Category Archives: Motivation
Independence and Dr. Jim Sigafoose
Dr. Jim Sigafoose in San Francisco, 1985
What makes chiropractic so remarkable is that it works so effectively. If you work in the chiropractic profession or receive chiropractic adjustments, you have witnessed this first hand.
But there is another factor that makes chiropractic even more remarkable – something that makes it truly unique above most if not all professions.
It hasn’t sold out. For the most part, since its inception in 1895, it has maintained its integrity. It has remained relatively independent and free from mega corporations that have otherwise hijacked our so called “health care” system.
It has stood up to the medical-industrial complex, and though coerced and bribed and enticed to go away or give up, chiropractors and their supporters have prevailed. With your help, it has stood strong and unbowed.
Certainly, there are odd roads that segments of the profession have tried to go down every now and then, not the worst of which has been catering to the “health” cartel. And the chiropractic profession will need to find its way to work more inter-dependently with all legitimate medical and health disciplines.
But most of all — it needs to continue to be itself.
Jim Sigafoose reminded us what chiropractic is and who we are in the chiropractic profession.
Yesterday, I was informed that he passed on.
I have to get personal here. Years ago I worked with Siggy, as did my business partner, Dave Michel. In the 80’s we hung out and worked with him in certain management seminars, or would work with him in the field with our clients. We recommended our clients attend his seminars, his “Gatherings”, and buy his educational material.
Siggy was my own Bob Dylan of chiropractic. He was a troubadour that didn’t play for any king nor cater to any earthly lord. He couldn’t be bought. I am not a doctor of chiropractic, but your profession appealed to me because it was so helpful and revolutionary – and even respected the spiritual aspect mankind. Dr. Sigafoose represented chiropractic to me in this way and were it not for him, I am sure I would be working in other endeavors than chiropractic.
At a WAVE seminar sponsored by Life West a couple of few years ago, Siggy went on the stage and challenged the audience why they felt they needed all the products sold by the vendors lining the hallways of the seminar. He said that he didn’t think saying this was going to be appreciated by the sponsors of the event, but I am sure Siggy felt the principles were more important than the profits.
After his talk, he walked down and sat down by himself. I went over and sat beside him and we listened to Bruce Lipton give a great presentation – full of science and slides.
People like science and slides. But science and slides should simply prove the principles – which was actually Dr. Lipton’s whole point. D.D. Palmer had it correct back in the 19th Century.
As did Siggy.
When he talked, the complexity of what we do in chiropractic fell way, like rust falling off of a hinge. Like crusted ice breaking apart on a car windshield here on a Midwest winter, when Siggy talked, you could see the truth better. And it was a truth that you already knew but was obscured by mental and physical clutter.
Siggy’s message seemed to motivate you not be a warrior, but to be a more loving servant.
I guess mostly I always felt Siggy was my friend and that he genuinely liked me. But I only say this because it seemed to me that he made everyone he touched feel like they were his personal friend.
He was passionate, he cared, and he suffered. He was tireless. He did not retire. He kept going. He was courageous. And I think he did all this because, most of all… because of love. I think he loved chiropractic, God, his family, his patients and all patients, and those of us who work in chiropractic.
Today in America, we celebrate our independence. But with independence comes responsibility and the need for integrity. Forfeit your personal and professional responsibility, care less, comprise more, and you will gradually slip into the state of dependence.
This is the tide that is rushing at your patients – to become more dependent upon drugs and vaccinations, entertainment, and big business masquerading as government.
For those of us in the chiropractic profession, we owe so much to those who have come before us, like Dr. Jim Sigafoose. For, like America, we have been given the hard won gift of independence. Through Dr. Sigafoose’s work, and others like him, we are reminded that we have to work to stay independent and help our patients to do the same.
(same article in PDF form for download)
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Here is a short clip with Siggy. 4 minutes
Tent Poster – Maya Angelou
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou
Tent Poster – The Privilege of a Lifetime – Joseph Campbell
“The privilege of a lifetime is being who you are” ~ Joseph Campbell (1904-1987)
Tent Poster – “Life is a Torch” – George Bernard Shaw
This is the true joy in life, being used for a purpose recognized by yourself as a mighty one. Being a force of Nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy.
I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it what I can.
I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life is no brief candle to me. It is a sort of splendid torch which I have got hold of for the moment and I want to make it burn as brightly as possible before handing it on to future generations.
—- George Bernard Shaw Preface in book called: “Man and Superman: a Comedy and Philosophy.”
Disruptive Technologies: Why Cal Jam Is the Future – and You are Too
Next week, a few thousand chiropractic professionals will attend a chiropractic seminar called Cal Jam sponsored by the Dead Chiropractic Society. (Some of us from PM&A will be attending as well as a number of the offices with whom we work.)
Cal Jam is what could be called a disruptive event.
I take this from a term used in technology called “disruptive technology” or “disruptive innovation.” It refers to a product or discovery that forever changes the future. It creates a true paradigm shift. For example, the automobile, telephone, and of course, the Internet. We see this happening with FaceBook and soon, perhaps with Bitcoin, drone home deliveries, and other culture shifting technologies.
Cal Jam is a seminar that is unlike all past seminars I have attended or know about. It is, in itself, a paradigm shift. I have been traveling off to chiropractic seminars for few years now. The first one I attended was back in 84 or 85 when Dr. Parker (Dr. James Parker) had it in Reno one year. Had the chance to talk to him then up in his suite. Since then, I have been to maybe a 100 or more over the years. Cal Jam is dif-er-ent.
Petty Michel & Associates is not really a seminar company, but we encourage them. Seminars can be useful for teaching, motivating, selling, and networking, but we find that the real work begins and ends in the office, where you work on the office. Like the old phrase: “Education Begins at Home.”
But Cal Jam is unique.
- As a whole, Cal Jam is not about itself. There may be speakers or vendors that have invested a great deal and need to promote themselves, but the theme is not about Cal Jam or any one management company or product. It is really about the bigger issues of Chiropractic and Health. So, there is kind of a lack of self-importance which is very refreshing. It genuinely puts chiropractic and the health of your family, friends and community first.
- Cal Jam starts with chiropractic and then takes off to vital issues affecting health. It takes on critical – and controversial — health subjects that go way beyond the conventional and challenges you to learn how they affect your patients and what you can do about these issues.
- Principles and history. It has presenters that deeply discuss chiropractic principles and history, the foundation for your profession which is often overlooked and, in our years of on-site work, a major reason for many floundering practices.
- Totally classy. In fact, the digs are luxurious. The venue is in a modern performing arts center that is nothing short of first class.
- All done by just one practicing Doc. It is championed by just one person, Billy DeMoss (supported by Mary Jane), a practicing chiropractor who lives and works in an office just like all the tens of thousands of other chiropractors. Chiropractors like you. He is not school president, he is not a practice management seminar speaker, and he is not selling supplements or equipment. So, in many ways, he is just like you.
- Purpose. Except for this: he is authentically driven by a greater purpose to promote chiropractic and good health to such an extent that is is creating this thing called Cal Jam. And by his actions, he sets an example for you. You have to ask yourself: “Besides growing my own business, what could I also be doing to significantly help others?”
- Rock and Roll. Lastly, I have never attended a rock concert that was also a seminar. This is my 4th Cal Jam. It is fun!
It is not too late to hop on a plane and attend Cal Jam. The seminar is modestly priced. Go to Cal Jam.
But if you can’t, you can apply its spirit – the spirit of honestly helping others improve their health. And being disruptive. This may go beyond your comfort zone, but it will be worth it. It is no news that chiropractic is, and always has been, a disruptive health system. Imagine, adjusting someone rather than having them receive back surgery! Back surgery brings in a lot of money to hospitals yet at least one study cited estimates as much as 90% are unnecessary. I am you as doctors see this first hand. But chiropractic has frightened and upset the medical monopoly for years, as evidenced in the 1988 Wilk vs AMA case.
Be just a bit disruptive. Have fun and be friendly and don’t take yourself too seriously. But be something new and fresh in your office and in your town. Get people off the couch, off their drugs, get them adjusted, educated and moving. This is what people, more and more, know they need. For that IS the spirit of chiropractic, in my opinion.
And if you want, turn up the jute box – or Internet radio. Get your patients dancing to some rock and roll music*… and you can have the spirit of Cal Jam every day.
*“Just let me hear some of that rock and roll music, anyway you choose it,
It’s got a back beat, you can’t lose it, Any old time you use it.” (Chuck Berry)
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Motivational Tent Poster – Decided to Be Happy
“I’ve decided to be happy because it’s good for my health.”
-Voltaire
Click this link for a printable tent poster [LINK]
Pilot of the Wheelchair: The Girl and Her Passenger
This short story may not seem at first to pertain to your chiropractic office, but it does.
In the hot afternoon Sunday traffic, in the right lane waiting to turn right, our lane had stop moving.
Crossing the busy six lane intersection heading toward us was a man in a motorized wheelchair. His face was full but motionless and looked worn. I couldn’t be sure, but he had that straight-ahead look of someone who was blind. He was maybe upper thirties or mid forties with short hair, perhaps a wounded veteran who paid no mind to the antsy cars that waited for him and his wheelchair.
Sitting on his lap was a thin little girl. Maybe eight years old. She was curled up, cuddled with one of her shoulders against one of his. As they were crossing the last three lanes, she stretched out her arm with an open hand as if to say “halt, please let us cross.”
She had the look of a girl who had not had an easy life but was happy to be with this person whose immobile legs she rested on.
Once they made it to the other side our lane started to move. The pair moved closer as I moved forward. It appeared as if she was acting as the man’s eyes and told him when to go. I had the sense that he was a family member, perhaps her father, by the bond they seemed to share.
As I passed them in my nice air conditioned car, I looked closely at the girl and waved to her and smiled. She looked at me directly as I drove by. She gave me a wave and beamed a big smile as if to say “Thanks. We just made it across a busy road and me and my pa are having a Sunday outing.”
In my mind, her face reminded me of pictures of Anne Frank, the girl in Amsterdam that kept a diary before being taken by the Nazis to her death in 1945.
I would have liked to stop and help her in some way. Or say “hi” to the man in the wheelchair who looked so stoic. Maybe there was something I could do for them.
But the fact is – they did something for me.
They set an example – of courage, caring and love. They had heart: For each other, for their goals, and seemingly for their adventure.
Not everything can be put into a mission statement or measured by statistics. No “boot camp” can teach this, and even if all your policies and procedures were followed perfectly, you could still miss it.
Heart.
One office I know has so MUCH heart the whole town loves the office and the office loves the town. The fact that there is a 2-3 week waiting list of new patients is the biggest challenge the office has.
By training and professional experience, I have a bias towards procedures, organizational structure and production. No doubt, without these, offices would experience anarchy or insolvency. But I have also learned that heart is more important.
We can all become discouraged at times. Emotions and confusions can affect your patients as they do you and this can put a barrier around our capacity to care. This may be affecting you or your office now.
But this is only temporary and not the real you.
This is what the little girl gave me. Her wave to me was a “thank you for stopping to let us cross the road”, but also, “we are all in this together.”
That is the lesson I am left with.
There is heroism all around us. Simple and quiet examples of selfless caring and love pass us by daily if we were to notice. People want to help others and want help as well. Why? Because we are all in this together. Because we care. Because we have heart.
Training on procedures such as the report of findings is fine, but your patients aren’t adversaries and neither is your community. They want to get better and they want to help others to get better. Really care for them, really love them, be honest with them, and have the courage to always do this, and they will never leave you.
Whatever your office mission statement says, if you have one, it should say what is in your heart. And if you follow that, I am sure you can successfully pilot your team on its adventure.
# # #
Ed Petty
Motivational Tent Poster – Light Tomorrow
“Light Tomorrow with Today”
-Elizabeth Barrett Browning
Click this link for a printable tent poster [LINK]
Be Creative: You Are An Artist in Your Chiropractic Office
As a marketing tip, be creative.
More than ever, genuine creativity stands out and is necessary as your community gets more and more bombarded with ever increasing amounts of data, connections and general “noise.”
But the fact is, aside from marketing, no matter what role you may have in your office, you are an artist. You are not working on an assembly line.
Each day you create many things that were not there before.
Although you follow routine procedures as a chiropractor or team member, you are not a robot. You add your special ingredients to each outcome you help bring about.
Each day — today in fact — you will create many useful outcomes for people. Depending on your role in the office, it could be adjusted patients, collected receivables, or scheduled patients.
Think of the outcomes you bring about as works of art. They are your creations. They are unique.
Two Outcomes
There are two basic outcomes that you create. Your first outcome is obvious — it is defined by your role in the office: adjusted patients, collected receivables, scheduled patients that keep their appointments.
The other outcome that you may not spend much time on — none of us do — is working ON ourselves and ON our office. The second outcome is producing that which is producing your outcomes.
A farmer can’t have apples without an orchard. A football team can’t win unless it has the right players in the right positions. A runner can’t win races unless she works on her form and trains.
It’s the oldest story in the book: the goose that laid the golden eggs. You need a golden goose to get your golden eggs. If you “cook your goose,” or at least don’t take care of it, you won’t have golden eggs.
Taking care of your goose that lays the golden eggs is your second outcome you need to work on each week.
Takes Time and Continuous Improvement
If the road to your goals seems too long or the travel too tough, keep in mind that it takes time to grow an orchard or to build a winning team. (This is also covered in #6 of Stephenson’s 33 Principles of Chiropractic.)
And it takes a continuous process of improvement working ON your job skills and ON the development of your team and team functions. If you are a professional musician, you spend time playing music in the orchestra. But you also spend time improving your own music and helping to improve the music of the orchestra.
All artists make mistakes. That is how you and your team learn. It is part of the improvement process.
But it is art. You are creating something that wasn’t there before.
There is a thrill to be had at the end of each day if you demonstrated the best of your craft – and your team did as well.
In our networked economy, authenticity is more valuable than ever before and is what distinguishes you from all the rest.
Just keep in mind that you have two outcomes, it takes time and requires a process of continuous improvement. Then, enjoy creatively making each day your new work of art
Upcoming Medicare and Reimbursement Changes: To Survive and Thrive – You Need to Study and Train
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Alvin Toffler
I don’t see this discussed much – at least not enough.
It’s called: STUDY. Study is similar to training, which includes practice, and both require real personal effort and engagement to be effective.
You may want to study more but just don’t feel like you have the time to do so. It does take time away from other activities. It can be confusing, tedious, and even seem belittling – sitting down and grinding over information, trying to figure out how something works. Practicing and roll playing can seem even worse.
But the return on your investment is worth it. And nowadays, you have to constantly study just to stay up to date, let alone get ahead. For example, for those of you in the insurance departments – patient accounts – you have probably had to learn many new things lately. You may have had to upgrade your computer programs for electronic health records. You have had to learn about “meaningful use” and other new terms.
But wait, there’s more!
INSURANCE
I checked in with our resident billing expert, Mr. Dave Michel, and he informs me you have the following headed your way:
I checked in with our resident billing expert, Mr. Dave Michel, and he informs me you have the following headed your way:
- June: new CMS 1500 claim form
- July: PQRS implementation
- Sept 7: WPS to NGS (Medicare administrator change in several Midwest states.)
- Oct: new ICD 10
- January major provisions of the PPACA and required EFT and ERA
For those of you in charge of patient reimbursement, you will have to learn about these new programs, train and then get them correctly implemented. You have many resources from which to learn, including: association seminars and webinars, the CMS website, Chirocode.com, NGS web site for those of you in the Midwest, the PM&A Members website and Facebook page. There are other resources as well, but the point is that you will have to study, learn, and work it out and get it implemented.
FRONT DESK AND OTHER CLINIC DEPARTMENTS
This also applies to every other job in your office. Each team member should be able to write a book about their department and job within five years and be capable of presenting a full day seminar on what they do to other chiropractic staff.
The front desk should be experts in customer service, sales for scheduling, and excellent in many other skills. Therapy and rehab staff should know the physiological affect their machines and protocols produce for their patients. They too need to be exceptional at patient education, customer service, and as compassionate as the patient’s mother.
YOU ARE PROFESSIONALS
These are high standards, but you are professionals. You don’t work on an assembly line at the Ford plant. We now live in a networked economy. We have long since passed the Industrial Age, even though most of our management techniques still seem tied back to when “Father Knows Best.”
There is no getting around it, this is a new age. Alvin Toffler, quoted above, wrote about post the Industrial age for business in his book, The Third Wave. The second wave was the Industrial Age – and the third was and is the Information Age.
It is 2013 and your patients are smarter than patients have ever been and expect more. They know about you before they call you and report on you after they see you so the whole world knows how you treated them.
You have to be better. You have to study, learn, train. In a tough economy, patients will go to the best and bypass the rest. You have to be the best.
A NOTE TO DOCTORS
This apples to you doubly. Beyond the continuing education credits, I suggest you consider challenging yourself to constantly work on improving any and every aspect of your clinical craft like a true artisan. Like a scientist. And like a philosopher.
But you are also a CEO, which includes an entirely different set of skills. As the owner and manager of your business, you need to perfect your skills as a leader, manager, and marketer. This is so horribly omitted (or perverted) in many programs as to be either laughable or criminal. Once you do learn these subjects, you can delegate most of them and we can show you how, but you need to learn them nevertheless.
ONE HOUR PER WEEK
Stephen Covey talks about how you have to “sharpen the saw.” You can cut a tree much faster if the saw is sharp and that sharpening is called training and study. According to the American Society for Training and Development, since 1991, annual training budgets in the U.S. have grown from $43.2 billion in 1991 to $156 billion in 2011. Obviously, business sees an ever increasing need for training.
Encourage your team to take at least one hour each week to study some aspect relating to their job. Encourage them to attend seminars and webinars and tele-classes, and have them give a presentation for the entire team at the next team meeting about what they learned. You can give them a bonus if they give a book report about a book they read in the Lending Library.
YOUR PATIENTS
Lastly, this also applies to your patients. One of the primary functions of your office should be the training and education of your patients. They need to take responsibility for their own health and in order to do this – they need to know what you know. Regular care classes, a “lending library” and of course, warm “table talk” by doctor and staff help.
***SPECIAL TEAM TRAINING TELECLASS WITH PHYLLIS FRASE AND DANA PITTNER TUESDAY, MAY 21,
12:30pm – 1:30pm CDT – “Dialogues and Dilemmas”
Take time this Tuesday to listen to these dynamic ladies discuss solutions to the 10 most common conversations staff often gets stuck on with patients.
Learn how your staff can share and educate your patients on the chiropractic lifestyle. What you can say at the front desk, in therapy, financials, etc.
There is no charge for this teleclass. For active PM&A members, you will find it on you Members site in a few days just in case you missed it.
Motivational Tent Poster – Professionalism
“Professionalism is like love: It is made up of the constant flow of little bits of proof that testify to devotion and care”
Click this link for a printable tent poster [Link]
JUST RELEASED: New Chiropractic Music Video – “Munson Style”
Just released: A new professionally recorded music video by Dr. Cindy Munson, a chiropractor in Plymouth, Wisconsin. It features her staff, family, and some of her patients.
The more times you watch it the more little clever trivia you can find. The scenes were well thought out.
What is remarkable about this office, which is actually demonstrated by this video, is the exceptional leadership provided by Dr. Munson. With her great staff, she has created a true chiropractic “Dream Team” – a group of professionals working together for the betterment of their patients and their community.
Feel free to let Dr. Cindy know how you liked the video or any thoughts or questions you may have.
We are proud to say that we have worked with Dr. Cindy and her team for many years.
www.drcindymunson.com
Motivational Tent Poster – Be a light
“Be a light, not a judge. Be a model, not a critic”~ Stephen Covey
Click this link for a printable tent poster Be A Light
Motivational Tent Poster – Changing myself
“Yesterday I was clever so I wanted to change the world. Today I am wise so I am changing myself.” –Remi
Click link for printable tent poster 2013-02-changing myself
Monthly Goal Setting for the Chiropractic Team
- Chiropractic Team Goal Setting
At the beginning of each month you want to see that your team sets new TEAM GOALS. You can also set individual goals privately at a different time, but TEAM goals are most immediate and important.
Each goal setting session always begins with a REVIEW of the past month. This gives the opportunity for the group (or individual in individual goal setting) to explain how they did and how they did it. And it gives you the opportunity to listen and then give some feedback. The feedback could be praise, or otherwise.
After the review, set the goals. Group goals should be simple, usually just Office Visits and New Patients, though Collections can also be included. IMPORTANT: Let the group set the goals. You should negotiate the goals, but it has to be theirs. Once these goals are set, ask the group (or individual) how they/we plan to achieve these goals? Get at least 3 action steps.
The last goal should include a “greater purpose” goal or two. This could be a party at your house next Thursday night, Betty, the Front Desk Coordinator will give a book report on one of the books in the Lending Library at next month’s Team Goal Setting meeting, and a check to see who is going to volunteer for working at the food bank next Saturday evening.
Why? You should also spend some time discussing why you have these goals. This takes you back to your MISSION. Numbers for numbers sake is a soulless and goalless pursuit.
In sum:
- Review last month’s numbers. Were they up or down from the prior month? Ask.
- Then, ask why? Get the team to figure it out. Let it be a brainstorming session if possible.
- Let them tell you and you listen and question as needed.
- Acknowledge. Praise or show disapproval, as appropriate.
- Then ask for action steps to achieve goals.
- Then, get a few “greater purpose” goals.
- Then, continue with the rest of the staff meeting, such as announcing upcoming events, miscellaneous, etc. Include some discussion about WHY these goals are important.
- Do the same for individual team member’s right after the Team Goal Setting, or soon after.
For more information on how this procedure is done, refer to the webinar called the Fast Flow CEO.
Chiropractic Practice Management, Marketing, and Leadership Recorded Training Webinars
This is a list of our practice development recorded webinars.
Each is a recording of a slide show driven lecture, each filled with an abundance of practice information derived from in the field work – and plenty of slides!
Currently, you have to be active on a PM&A program. By this summer, these will be available on and individual basis for a small fee.
Chiropractic CEO Webinars
Creating your Dream Team Summary and VideoA virtual “live” interview with the doctor and staff of a true chiropractic dream team. Find out what they do to achieve high numbers, profit, and fun.
The Fast Flow Practice CEO -55 minutes webinar video and summary.
One of the biggest challenges in running and growing your business is the time it takes you away from seeing patients and from your family. We have solved this with what we call the Fast Flow Practice CEO System. A new system derived from old principles.
Management by the Numbers: 44 minutes – Summary and Video
Management is a subject that has techniques to help you go from where you are to where you want to be. Management By the Numbers (MBN) can be faster and more accurate than other forms of management, and help build staff morale and make it more self directed.
Capacity Constraints : 33 minutes – Summary and Video
Do you work hard but you just don’t get as far as you should? The reason may be that you are running into unseen bottlenecks that are choking off your production and suffocating your growth. This is the subject of Capacity Constraints.
How to Be an Effective Practice CEO Video
If you are struggling with the ups and downs of a stressful practice, or have finally “settled” into a comfort zone producing much lower than you know you are capable of, this program is for you.
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Chiropractic Office Manager Webinars
Chiropractic Manager Webinar – Roles and Goals Summary, Video and Study Guide
What Are The Key Roles In Your Office? A hidden barrier in many offices has to do with confusing roles and job duties. Clear these up and see how much smoother patients and paper flow, and happier the team becomes. Small office or big health business, clarify these 8 roles and the numbers will go up.
Chiropractic Manager Webinar – Job and Performance Reviews Video
Employee reviews are often neglected, or are dreaded by employee and doctor. This webinar covers the basic steps to make them effective and positive for both doctor and employee. Approx 37 minutes.
Chiropractic Manager Webinar – Motivating Your Staff – Video Ms. Phyllis Frase shares 5 secrets to keeping yourself and your staff motivated.
Chiropractic Manager Webinar – Team Meetings Summary, Video and Study Guide. This is an overview of 8 essential actions to help you improve your meetings and make them faster, more fun, and more effective. Plus, different types of short meetings that your team can grow.
Chiropractic Manager Webinar – The Office Manager Job Description Summary, Video and Study Guide. This class covers 17 essential duties of the office manager. Both the doctor and the office manager should watch and discuss these duties.
Chiropractic Manager Webinar- How to Best to Train Your Staff Summary, Video and Study Guide This webinar covers eight tips to improve the performance of your team. Training plays a big part in team building.
Chiropractic Manager Webinar– How to Hire the Right Team Member Summary, Video and Study Guide.
This webinar covers eight priniciples for hiring the right team member from knowing when to hire, who to hire and how to hire.
Office Manager Webinar – It’s All About the Patient, the Doctor and the MISSION [Summary, Video and Study Guide]
There are procedures to help the patients and procedures that help the doctor help the patient and then there is Everything Else. Tips on how to deal with Everything Else. (30 minutes)
Office Manager Webinar- Part II – Tips and Tricks to make the office more efficient[Summary, Video]
Part II reveals tips and tricks of what an office manager can actually do in the office on a day to day basis to make things run smoother and significantly improve the volume and quality of services. (55 minutes)
Office Manager Webinar- Part I – Fundamentals of Practice Management [Summary, Video]
Part I covers the fundamentals of Practice Management (55 minutes)
Chiropractic Marketing Webinars
Innate Marketing (55 minutes) – Webinar plus Summary.
There are stories that float around every now and then about how some offices can simply “think” “New Patients” and they come in.
Are these stories an urban legend? A myth, or a fact? Can staff or doctors “concept” new patients in the door. Is this true? If so, how can you do this? 10 steps to help you generate more patient visits through “concepting.”
Chiropractic Special Promotions (55 minutes) – Webinar plus Summary.
This webinar covers different promotions by month. You will learn 2-4 different practical promotions for each month of the year. More importantly, you will learn how to organize them so that they are time effective and productive.
Patient Retention – Summary and Video
If you understand the underlying basics of patient retention your appointment book should always be full. Covered in this webinar is: Patient retention should be based on Principles – not gimmicks. Where are we you taking your patients? Why they quit? The cost of not getting them there.
Chiropractic Patient Education – Summary and Video (45 min)
We go over 7 basic strategies that cover the entire horizon of patient education and explain why it is so necessary to educate your patients if you want them to be healthier.
Infomercials. – Summary and Video .
Whatever happened to Infomercials? They’re still around and they still work. And you can do them very inexpensively. You just need to know how. This webinar will give you practical examples and include forms for you to use in producing your own amateur and informational marketing that can help you create more new patients and keep the ones you have.
Internet Marketing and Social Media. – Summary and Video . This webinar covers some fundamentals regarding social media, Facebook, and general Internet marketing. (35 minutes) (not yet posted)
The Art of Spinal Screenings. – Summary and Video . Spinal Screenings – The Queen of External Marketing. Everyone has done at least a few spinal screenings. You have probably had some success with them. But how much better could you do if you knew the fundamentals of this time tested external marketing activity? This is a three part series on spinal screenings. This session we will review the most fundamental principles of screenings. Get these, and all else will follow.(45 minutes)
Scheduling Screenings and other External Events – Summary and Video . How to Schedule External Events And Create External Referral Sources. Types of events, Outcomes, Purpose. How to plan the events and get them scheduled.(30 minutes)
Marketing Tips: Earth Day, Spring Promotions, and other Tips – Summary and Video This webinar covers: Powerful internal marketing script, Report of findings referral procedure, upcoming spring promotions, with special attention to utilizing Earth Day as an opportunity to promote your services.
Short Overview of Chiropractic Marketing Management with Some Marketing Tips – Summary and Video This is a short version of marketing management and some tips for the upcoming months. What are the three levels of marketing? What part does communication have in your marketing? How to engage your patients in your marketing efforts. Upcoming special promotions. (30 minutes)
Marketing Management, Part I and Part II – This is the longer version of how to manage your marketing, and why.
Chiropractic Marketing Management – Session I – Summary and Video The Why, What and How of Marketing. Getting your Marketing off the Ground. (55 minutes)
Chiropractic Marketing Management – Session II – Summary and Video Specific Marketing Manager Duties – Your Job Description. General Overview of the Most Effective Marketing Procedures in Each of the 11 Marketing Categories (55 minutes)
Motivation Tent Poster – Dream Future
“There is nothing like a dream to create the future” Victor Hugo, Les Miserables
Click for printable Tent Poster [2013-01-dream future]
There is nothing like a dream…
What will the New Year bring – for you, your family, and your business?
No one can know for sure. But we do know this much – either you create it or someone will create it for you.
Your dreams count. They count more than anyone may have let you to believe.
All things are created twice. First you dream your dream, then you build it.
We’d like to help you build your dreams in 2013. There is no getting around it – we are all in this together.
And, by the way, we want to thank you for your efforts in making this world a better place. We know how hard you work and the sacrifices you sometimes have to make. We also know that you aren’t always recognized for the good you do.
We know that the world will be a better place in 2013 because of your dreams and efforts.
So, here comes 2013. Let’s get busy – it will be a blast!
A Real Chiropractic Dream Team
How does a doctor get nominated by her community as Woman of the Year?
Eight years later, how does she get selected by her peers as Chiropractor of the Year for her state?
And then… a couple of years later, how does her office get selected by its town as Small Business of the Year?
How does this doctor raise children, be a loving spouse, sell a house, build a new one, take vacations, be involved in her community, yet see a high volume of patients? And all the while having a happy and stress free office. Oh, and also be quite prosperous?
How does she do it?
Is she a Super-High-Energy- Doctor and Outspoken Leader? Naw, not really.
Killer marketing, right? Nope. Good marketing, but, not the way most seminars teach it.
Good clinical services? Definitely. Excellent clinical care – but that still isn’t the key.
And there is a key. You can learn it and you can have it.
And if you use it, you too can achieve this too – but first you have to shed old beliefs of practice management, many of which are still taught. In fact, conventional management procedures are so backward in many cases that they don’t belong back in the 20th Century, but back in the 19th.
You may be unknowingly operating your business much like medical doctors did and do, or using a industrial model or even a feudal model of management. I have even seen some doctors use a military model for managing their office! Sir, yes Sir!
All of these models have had their time and place, but not in the here and now. And definitely NOT in 2013.
As an end of year, Christmas (and Holiday) gift, and one that can set the stage for your New Year, we are offering a free webinar this Thursday at 12:30 Central Time.
Meet the doctor, and her team for a lively interview and how they do it.
They are a truly a Dream Team. Not perfect – just working on it and having fun doing so.
I could tell you more about it now… and I want to. You can piece together some tips on how they do it from our blog, particularly the information about 3 Goals. But I don’t want to give away too much before the webinar.
Afterwards, definitely. But I really want you to hear it live – from the doctor and her amazing team.
Hope to see you there.
Best regards,
Ed
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Webinar Thursday, December 13th, 12:30 Central ~~~~~~~~~~~~~~~~~~~~~~
How To Make Your Dream Team
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