Author Archives: Edward Petty

About Edward Petty

Consultant with Petty, Michel & Associates, Author of Marketing Manager System, the Goal Driven Business www.GoalDriven.com. Father and grandfather, husband, student, active in athletics, and in health and environmental causes.

Coaching Your Chiropractic and Healthcare Patients

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Consider adding this to your Report of Findings

 

“Mrs. Jones, it will take 3 things to get better.”

Many, many years ago, I heard this from an extraordinarily successful chiropractic doctor. He invited me to observe him discuss this in a report of findings with one of his patients.

I sat on the side, next to his knee-chest table, and with the patient’s permission, observed, paid attention.

The first part of the report was typical: a review of the findings, an explanation of the condition, a treatment plan, and a description of the potential consequences of not treating the condition.

Pretty standard, even now.

Then, he told the patient: “Mrs. Jones, it will take 3 things to get better: Time. Repetition. Effort.”

He then went over each point. For example, it is obvious that it takes time to improve anything. It also requires repeated applications, such as painting a house, cleaning out a garage, or watering a garden.

But the last element he emphasized: Effort.

Any improvement takes work, he said, and gave examples. These included activities such as performing home exercises to improve their condition, attending a class on spinal fitness, and simply making it to the office to maintain their schedule.

He was an athletic doctor, and I believe this influenced his approach. He was coaching his patient, much like an athletic coach would motivate a player.

Yes, you are a well-educated, skilled, and caring doctor. But consider your role as a coach as well. You want to get your patient, as a “player,” to improve, and you know what it takes. You want them to win. So – you tell them!

They have a responsibility, just as you do. Seek your patient’s agreement on these three ingredients for a successful course of treatment, and remind them at approximately every 6 visits.

I have seen this work. It also applies to all aspects of our lives whenever we want to improve something.

In fact, I remind the offices we work with that these are the 3 factors needed to improve their business.

Educate your patients. But coach your chiropractic and healthcare patients on what it takes to get better, and that is:

  • Time
  • Repetition, and
  • Effort.

Keep caring, coaching, and stay Goal Driven.

Ed

Should Old Acquaintances Be Forgotten in Your Chiropractic and Healthcare Practice?

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Tips for Your Patient Newsletter

Your healthcare practice is built on relationships, sustained through service and communication. Without ongoing patient engagement—active or inactive—your practice may struggle. A newsletter is a powerful, affordable way to maintain these connections, extending your office’s warmth, excellent care, and positive outcomes to patients’ homes.

A well-crafted newsletter keeps the doctor-patient dialogue alive, portraying your office as a friendly, health-focused space. It drives retention, encourages referrals, and serves as a low-cost marketing tool. While often overlooked or outsourced to generic pamphlet companies, a newsletter’s impact lies in its authenticity and simplicity.

Crafting a great newsletter requires some skill, but the key is to just do it! Here are practical tips to make it effective:

  • Keep it concise: Aim for under 600 words. Include a brief doctor’s note, a health tip, a simple recipe, and a promotion.
  • Make it personal: Write as if chatting with a patient during a visit. Share a story, case success, or health advice like recommending a lumbar cushion. Have a staff member transcribe your thoughts, then edit for clarity.
  • Stay informal: Think of it as a casual check-in, like catching up with a friend or neighbor. Share what’s happening at the office in a warm, relatable tone.
  • Show genuine interest: Highlight your passion for chiropractic care through patient success stories or testimonials. Include family and friends in your outreach to broaden the connection.
  • Be authentic: Avoid generic or overly polished content. Patients value real, heartfelt communication over artificial or spammy material.
  • Frequency: Send monthly, though more often is fine if manageable.
  • Assign a coordinator: Delegate newsletter management to a staff member to ensure consistency.

Newsletter Checklist:

  1. Doctor’s Letter: A friendly note with a photo, written to one patient, tying into a case, event, or health tip.
  2. Office News: Share updates like new equipment, staff achievements, or recent seminars.
  3. Upcoming Events: Promote events like Patient Appreciation Day or a community 5K to show your office is vibrant.
  4. Patient Testimonial: Include a written or video success story.
  5. Recipe: Share a healthy, relatable recipe with a personal touch, like a family favorite.
  6. Health Tip (Optional): Offer a simple, relevant health suggestion.
  7. Use an Email Service: Avoid sending from personal email clients for professionalism.

Keep communicating with your patients to foster a thriving practice. Stay goal-driven!

Ed

He walked away when I asked, “Who is going to do it?”

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distressed overwhelmed male business man When you are the bottleneck

Many years ago, I attended a large chiropractic conference. I was new to the profession and curious about how things worked.

One of the seminars at the conference was on how to generate new patients. There must have been several hundred in the room. The speaker was charismatic and had some sensible recommendations. The audience seemed enthused.

I was sitting in the back of the room. When the seminar was over, I was one of the first to leave and walk into the hallway where attendees began to cluster to discuss the presentation.

I remember one doctor in particular. He was tall and had his name tag with ribbons hanging down. I didn’t understand what the ribbons meant, but I figured he must have been important.

I asked him how he liked the seminar. He was deliberate, almost authoritative when he said that he liked it and was going to implement some marketing projects. I told him that I thought that was good.

But then, thinking about it, I asked him, “Who in your office is going to do it?”

I remember him looking down at me. He seemed perturbed, as if I had insulted him. He looked up and walked away. Didn’t say a word.

I’ll never forget it.

This was a long time ago, but it made an impression on me.

REMEMBER THE OLD MAXIM
“Do what you do best, and delegate all the rest.”

You can’t do it all.

In the beginning, when starting and growing your practice, yes, you pretty much had to do most everything.

But at some point, you must create other team members who are trained and motivated to share the load. I know practice owners know this, but it’s easier said than done.

This is why a manager is so vital to your practice. Your manager is the fulcrum point that helps you make a team. They are a servant to the team — as you are to your patients.

They help put in the systems that allow all your internal and external marketing procedures to be effective. And not just marketing. Standard procedures for patient retention, patient services, patient reimbursement, and so on.

They take the load off of you, so you are not the bottleneck!

We’ve found that most staff and managers are very willing and want to help their offices grow. But in most cases, they are not sure how, or how best to work with their team, or their doctor.

It is because of this we have developed our Practice MBA program.

Take time each week to train your team.

And for some of you, our manager training program is just what you need to answer the question,

“Who is going to do it?”

Stay Goal Driven,

Ed

P.S. Get on our Waitlist today to ensure you get a spot. First come first serve. Only 15 spots available this fall.  [LINK]

Should You Scale Your Chiropractic or Healthcare Practice?

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chiropractic scaling graph

Scaling a chiropractic or healthcare practice involves more than just growth—it’s about achieving exponential progress through strategic systems. Unlike linear business growth, scaling leverages economies of scale, scope, learning, digitalization, and networking effects to accelerate success.

Key factors include reducing overhead, adding services carefully, improving skills through experience, and using efficient software.

However, scaling requires a solid leadership and management structure to avoid pitfalls like the “Practice Roller Coaster.” Whether aiming to expand one office, add doctors, or prepare for a sale, scaling can drive your goals. Specialized training on scaling will be part of an updated MBA program this fall.

Key Points:

  • Scaling vs. Growth: Scaling is geometric, not linear, leading to faster growth as you expand.
  • Critical Elements: Economies of scale, scope, learning, digital tools, and networking effects fuel scaling.
  • Foundation Needed: Agile leadership and management are essential to avoid instability.
  • Applications: Scaling suits single or multi-doctor offices and can prepare a business for sale.
  • Next Steps: Upcoming MBA training will cover scaling strategies.

Please let me know if you’re interested in this fascinating subject.

Meanwhile…

Help others achieve their goals!

Ed

For more details, contact Ed Petty, the author of the Goal Driven Business and founder of the Goal Driven MBA Program.

Read more about scaling here:  https://www.goaldriven.com/post/should-you-scale-your-chiropractic-healthcare-practice

Streamlining Patient Flow for Better Service Capacity in Your Chiropractic and Healthcare Practice

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team meeting strategy planning for good setting good goals

A well-designed patient pathway enhances patient experience and increases a practice’s capacity by optimizing scheduling and treatment efficiency. Drawing from Eli Goldratt’s The Goal and the Theory of Constraints, identifying and resolving bottlenecks—such as delayed doctor’s notes, overwhelmed front desk staff, or unclear patient billing—can significantly improve patient flow. Common issues include administrative burdens at the front desk and patient confusion over charges, which can lead to missed appointments.

To address this, practices should map out key patient interactions (e.g., Day 1, Day 2, and Day 12) with the entire team, creating a clear flow chart of actions like payments, doctor visits, therapy, and financial consultations. Rehearsing this flow, like a sports team or musical group, helps identify redundancies or missing steps, ensuring a smooth, efficient process. This patient train follows a predictable track, helping patients understand their treatment plan and stay committed to their health goals.

By regularly reviewing and refining this pathway, practices can maximize capacity—potentially handling 40-70 daily visits plus 2-4 new patients—while improving patient satisfaction. Working on the business in this way keeps operations streamlined, helping patients achieve better health outcomes faster.

Be a Goalineer(sm) and keep your practice on track!

Read the full article online [LINK]

Ed

PS Want help with this? Contact me  If you have any questions about creating a Goal Driven Business, just schedule a call or reply to this email.

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PS: Get on our waiting list for our next MBA program if you are interested. I will be sending you special information about practice management, leadership, and marketing.

Sign Up Now for Fall 2025 Waitlist

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goal driven business www.goaldriven.com

For more information on how to create a more profitable business that is more fun than what you are doing now, please purchase and then use the book,

The Goal Driven Business at www.GoalDriven.com

What Do You Stand For In Your Chiropractic and Healthcare Practice?”

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grandfather and grandmother reading a book to a toddler and coddling another

In your chiropractic and health practice, it’s not what you do, it’s why you do it.

In chiropractic and healthcare practices, defining your brand hinges on your “Why”—the core purpose or passion driving your work, as emphasized by Simon Sinek’s Golden Circle concept.

While most can explain what they do and some how they do it, articulating why you do it sets you apart and inspires others.

Your “Why” stems from deep motivations like justice, love, or curiosity, not just analytics. To build a strong brand, identify what makes your practice unique compared to competitors, as Roy Spence suggests in It’s Not What You Sell, It’s What You Stand For.

Know your patients, yourself, and your competition to highlight what you offer that others can’t. Stay connected to your purpose to avoid burnout, as Jon Gordon notes, and boldly define and discuss your unique qualities with your team regularly to maintain a distinctive, meaningful brand.

Jump here to read the Goal Driven Newsletter in it’s entirety.  [LINK]

Ed

References:

* Virgil, a Roman poet, 19 B.C.
Simon Sinek – Golden Circle

Discipline Drives Chiropractic Practice Success

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The Role of Discipline in Practice Success

Success in chiropractic or healthcare practices often correlates with discipline, much like weightlifting. While not universal, many successful doctors embrace the discomfort and effort required to achieve their goals, similar to consistent training.

Why Discipline Matters

Discipline means doing what’s necessary, even when it’s tough, and avoiding distractions or shortcuts. Like weightlifting or enduring hard work (e.g., the author’s father throwing sawdust down his shirt to toughen up for a grueling job), disciplined professionals push through challenges to achieve lasting success.

Jim Collins’ Insights on Discipline

In Good to Great, Jim Collins identifies discipline as key to transforming good businesses into great ones, applicable to chiropractic practices:

Disciplined People:

  • Leadership: Great leaders prioritize the practice’s success over personal gain, showing diligence and humility.
  • Team: Hire self-disciplined staff who don’t need micromanaging.

Disciplined Thought:

  • Face tough realities with courage while maintaining faith in long-term success.
  • Focus on what the practice is passionate about, excels at, and can profit from (Hedgehog Concept), avoiding distractions.

Disciplined Action:

  • Success comes from persistent, incremental efforts, like pushing a flywheel, not one grand action.
  • Stay focused on long-term goals, as greatness stems from disciplined choices, not circumstances.

Apply Discipline in Your Practice

Knowing what to do isn’t enough—discipline is executing it consistently. Embrace challenges, stay focused, and build momentum for lasting success.

Seize the Future,

Ed

Engage Your Chiropractic Practice with Your Community

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Get Out and Connect with Your Community

Summer brings farmers markets, parades, festivals, and run/walks—perfect opportunities for your chiropractic or healthcare practice to engage with your community. Community events are a powerful way to build relationships through networking, a form of relationship marketing.

As Ivan Misner, founder of Business Networking International, says in The World’s Best Known Marketing Secret  “You have to be visible in the community… It’s called networking. You have to work at it.” But with the right attitude, it’s fun, not just work.

Why Community Engagement Matters

Whether your practice is established or new, staying active in your community is crucial. Markets evolve, and without consistent marketing, your practice’s momentum can quietly fade, leading to unexpected drops in patient numbers. For newer practices or those needing a boost, community involvement is even more essential.

How to Engage

  • Join Local Events: Participate in festivals, car shows, or races. For example, one clinic sponsors the “Cheesehead Chase,” providing T-shirts to patients who join, creating a visible group of “ChiroHealth Cruisers.”
  • Set Up Booths: Offer consultations, screenings, or giveaways like pens, and greet people with friendliness.
  • Wear Your Brand: Sport clinic polo shirts and share your “Get to Know Me” attitude.
  • Plan with Your Team: Discuss upcoming events, schedule participation, and practice positive marketing attitudes (downloadable resource linked in original).

Build Trust Through Familiarity

People choose businesses they know, like, and trust. Break out of your routine, as Misner notes, and connect face-to-face. Community engagement makes your practice familiar and approachable, fostering lasting patient relationships.

Stay Goal-Driven

Get out there, have fun, and keep your practice thriving by staying active in your community!

Ed

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Community Engagement Guide for Chiropractic Practices

Why Engage with Your Community?

  • Build Relationships: Networking at local events fosters trust and familiarity, encouraging patient loyalty.
  • Stay Competitive: Consistent marketing prevents gradual declines in patient numbers, especially in evolving markets.
  • Boost New Practices: Community involvement is critical for new or struggling practices to gain traction.

How to Get Involved

  1. Identify Local Events:
    1. Farmers markets, festivals, parades, or charity runs (e.g., “Cheesehead Chase”). Check your town’s calendar for events like Olive Festival or Pioneer Days.
    2. Participate Actively:
      1. Set up booths for consultations, screenings, or giveaways (e.g., branded pens).
      2. Offer incentives, like clinic T-shirts for event participants.
    3. Be Visible:
      1. Wear branded apparel (polo shirts or T-shirts).
      2. Share business cards and a friendly, approachable attitude.
    4. Plan with Your Team:
      1. Discuss upcoming events at team meetings.
      2. Schedule participation and practice positive marketing attitudes (resource: 8 Marketing Attitudes).
    5. Follow Up:
      1. Track event outcomes and plan for future involvement.

Key Quote
“You have to be visible in the community… It’s called networking.” — Ivan Misner, The World’s Best Known Marketing Secret

Action Steps

  • Research local events for the next 3 months.
  • Assign team roles for event participation.
  • Order branded materials (T-shirts, pens, etc.).
  • Stay goal-driven and make networking fun!

Think Big

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Believe Big.

“The size of your success is determined by the size of your belief.”

“Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier — certainly no more difficult — than small ideas and small plans.”

~David J Schwartz,  American Trainer, Author of ” The Magic of Thinking Big”

Download the Tent Poster for your office.[2025 June 2 Think Big]

Boost Patient Retention Through Genuine Curiosity

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Why Patients Leave Chiropractic or Healthcare Practices

Patients don’t primarily leave due to cost, outcomes, equipment, or location. Studies reveal the real reason: lack of empathy and perceived indifference from staff.

Study #1: 68% of customers leave due to employee indifference, far outweighing issues like price (9%) or product (14%). Empathy fosters loyalty.
Study #2: Disinterested, unempathetic staff drive dissatisfaction and churn. Personalized, caring service is key.
Study #3: 59% of customers abandon a brand after one poor, unempathetic experience, while 73% stay loyal after a positive, caring one.

Patients value feeling cared for over clinical expertise. As Jimmy Parker, D.C., emphasized with “Present Time Consciousness,” staying fully engaged with patients is vital but challenging in a busy, high-volume practice.

The Solution: Stay Curious and Be Interested

Empathy starts with curiosity. Genuine interest in patients as individuals—not just cases—builds strong relationships and boosts retention. Ask about their lives, like their hobbies or unique traits:

  • “Betty, where did you get those blue shoes?”
  • “Frank, why’s your group called Kiwanis?”

This authentic curiosity makes patients feel valued and fosters loyalty.

Test Your Team’s Curiosity

To embed this approach, routinely quiz your team during case management meetings about patients’ personal details, like a new patient’s favorite sport or where an active patient shops. This friendly exercise keeps everyone engaged and curious, strengthening patient relationships.

Stay Curious and Goal-Driven

A practice thrives on relationships, not just clinical skills or billing codes. By staying genuinely interested in patients, you’ll enhance retention and build a loyal community.

Key Points: Patients leave due to perceived indifference, not cost or outcomes. Empathy, driven by curiosity, is the solution. Test and encourage your team to stay interested in patients’ lives to improve retention.

Ed

References

#1 Rockefeller Corporation Study (1999) CustomerThink, Help-Desk-Migration.
#2 Temkin Group Study (2016)
#3 PwC Consumer Intelligence Series, Experience is Everything. (2018)

Extreme Ownership for Your Chiropractic and Healthcare Practice and Job

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Jocko Willink on stage Extreme Ownership

Jacko Willink, Navy SEAL

A few years ago, I participated in a community outreach project that provided education and other services to underprivileged children in Milwaukee.

My particular service was an athletic program for kids from 7 to 15 years old. Our class lasted an hour from 7 pm to 8 pm.

At the beginning of each class, I would bring up a word or a subject that we would discuss. For example, I might bring up the word “compassion,” “courage,” or even “study.” My thinking was that physical education was important, but it was also a doorway to other forms of education.

There was one evening in particular that remains unforgettable.

Most of the children were boys and were not always the most cooperative. They had tough daily lives and were often agitated at the beginning of our class. I was usually able to get them together at the beginning and get their attention.

This one evening, the word I wanted to discuss was “responsibility.” I asked the group if anyone could define it. I knew it might be a challenging one to define.

There was a pause. Some of the kids were talking and looking around. Suddenly, over on my left and in the back, a thin young boy raised his hand. I called on him. Everyone looked at him.

He said one word. “OWNERSHIP.”

The room became oddly quiet.

I hadn’t expected this definition. I asked him what he meant, and boy simply explained that when you take responsibility for something, you also take ownership for it. I told the boy that was a great definition and congratulated him!

The group and I discussed the concept for a few minutes and then went on with our exercises.

But I don’t think there could be a better definition of responsibility.

EXTREME OWNERSHIP

On our MBA program for chiropractors and other healthcare offices, we discuss responsibility – and how it applies to individual staff performance as well as patient compliance and retention.

We all watch a TED talk (link below) by Jocko Willink. Mr Willink is a Navy SEAL who describes an incident in combat in Iraq. It is a riveting story demonstrating how SEAL members take responsibility for their actions.

The name of his talk is Extreme Ownership. Here is an example:

“…. Unlike a team where no one takes ownership of the problems and therefore the problems never get solved, with us, everyone took ownership of their mistakes. Everyone took ownership of the problems. And when a team takes ownership of its problems, the problems get solved. And that is true on the battlefield. It is true in business and it is true in life.

“So I say, take ownership. Take extreme ownership. Don’t make excuses, don’t blame any other person or any other thing. Get control of your ego. Don’t hide your delicate pride from the truth. Take ownership of everything in your world, the good and the bad.

“Take ownership of your mistakes. Take ownership of your shortfalls, take ownership of your problems, and then take ownership of the solutions that will get those problems solved.

“Take ownership of your mission. Take ownership of your job, of your team, of your future and take ownership of your life.

“And lead. Lead. Lead yourself and your team and the people in your life. Lead them all.”

I’ll never forget that night. Or that boy, and the direct honesty in which he defined for all of us that night, responsibility.

Take ownership of your future. Encourage others to do the same.

Stay Goal Driven!

Ed

Video:

PS: Get on our waiting list for our next MBA program if you are interested. I will be sending you special information about practice management, leadership, and marketing.

SignUp Now for Fall 2025 Waitlist [LINK]

If you have any questions about creating a Goal Driven Business, just schedule a call or reply to this email.

Book a Session Today [LINK]

———————————————

goal driven business www.goaldriven.com

For more information on how to create a more profitable business that is more fun than what you are doing now, please purchase and then use the book.

The Goal Driven Business at www.GoalDriven.com

The Value Driven Chiropractic and Healthcare Practice

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Many chiropractors and doctors, despite years of hard work, find their practices stuck in a cycle of growth and decline, unable to reach their full potential consistently. This is often due to operating in a “Personality-Driven Practice”, where the business relies heavily on the doctor filling multiple roles—clinic director, manager, marketer, and more.

While this model can launch a practice, it traps the doctor in a cycle of overwork, limiting growth and personal freedom.

The solution is transitioning to a “Goal Driven Business”, where systems and a motivated team, aligned by shared values, drive success with less direct effort from the doctor. To achieve this:

1. Define Your Philosophy and Values: Write a statement about your business philosophy and distill it into 5-8 heartfelt values (e.g., “Seek to understand, then be understood”).
2. Engage Your Team: Share your philosophy, have team members propose related values, and collaboratively agree on a shared purpose and goals for the business.
3. Systematize Operations: Build a business that runs efficiently, like a flywheel, requiring minimal effort to maintain momentum.

Benefits: Research from Gallup (2023) shows that organizations with clear, employee-embraced values experience 73% higher engagement, 23% higher profitability, 66% lower turnover, and 31% lower absenteeism.

By shifting to a Goal Driven Business, chiropractors can achieve sustainable growth, enjoy more freedom, and continue delivering impactful healthcare, supported by a team united by shared values.

Seize the Future

Ed

Read the full article here: [LINK]

PS: Get on our waiting list for our next MBA program if you are interested. I will be sending you special information about practice management, leadership, and marketing. Sign Up Now for Fall 2025 Wait-list

If you have any questions about creating a Goal Driven Business, just schedule a call or reply to this email. Book a Session Today

Using offline and online tactics to grow your chiropractic practice

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mothers day greeting with floral bouquet

Grow Your Chiropractic Practice with Online and Offline Strategies

Many chiropractic offices see success with online advertising, especially on social media. While effective, it often requires digital expertise, so many chiropractors hire agencies—some with better results than others. If you’ve worked with a good agency, sharing your recommendation could help others.

Online promotion isn’t new to chiropractic. B.J. Palmer, one of the profession’s pioneers, was a relentless advertiser who played a major role in chiropractic’s growth during the early 20th century. His legacy reminds us that consistent promotion is key.

However, in today’s tech-saturated world, offline engagement is more valuable than ever. Creating relationships with patients is critical. The relationship business in a chiropractic office revolves around building trust, fostering patient loyalty, and creating a community that supports long-term engagement and referrals. Chiropractic care is inherently personal, as it involves hands-on treatment and addressing patients’ pain, mobility, and wellness goals. The success of a chiropractic practice often hinges on strong relationships with patients, staff, and the broader community.

Your practice is essentially a network of relationships, sustained through communication and service. So:

  • Nurture current and past patient relationships
  • Use those to expand to new connections

Some effective offline tactics include:

  • Sending personal email newsletters with stories, health tips, and a touch of personality
  • Hosting in-office events (e.g., Mother’s Day giveaways or posture screenings for National Correct Posture Month)
  • Organizing a patient appreciation picnic or monthly spinal health talks
  • Visiting local businesses to give brief wellness presentations
  • Setting up a booth at local fairs for visibility and patient reactivation

Combining digital and personal outreach creates a powerful, sustainable marketing strategy. As Woody Allen once said, “80 percent of success is showing up.”

“80 percent of success is showing up” (Woody Allen)

Stay Goal Driven,

Ed

References:

*(B.J. Palmer, Achievers Magazine, 1989)
*Brad Glowaki
*(Woody Allen (Quote Investigator)

Why Practice Systems Aren’t Enough

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team meeting of professionals

What you need to do

     “The size of a chiropractor’s business depends upon:
1st – His ability to notify people who he is, what he is, and where.
2nd – His systematization to take care of it as it grows and increases in volume.
– B.J. Palmer (1920, from Up From Below the Bottom)

B.J. Palmer, a pioneer in chiropractic, emphasized two keys to growing a practice: effective marketing to establish visibility and robust systems to manage growth. In the 1920s, he built a chiropractic college with 1,000 students, showcasing his ability to promote and systematize. Similarly, Michael Gerber’s The E-Myth (1980s) stresses that systems, not individual effort, drive business success. Quotes like “Systems run the business and people run the systems” highlight the need for structured processes.

However, many chiropractic offices struggle to implement systems effectively. The missing piece is clear leadership and accountability. Doctors and staff are often too busy to manage systems, and most practitioners lack the desire to oversee them. A dedicated manager and a goal-driven team are essential to bridge this gap.

Action Steps to Implement Systems:

  1. Lead as the Clinic Director: Dedicate a few hours monthly to strategic oversight, emulating Palmer’s leadership in driving innovation.
  2. Instill Purpose: Hold monthly team meetings (2 hours) to reinforce your practice’s philosophy and align the team.
  3. Appoint a Manager: Designate an administrative coordinator for 2-4 hours weekly to oversee systems.
  4. Define Roles: Have the manager collaborate with the team to create and maintain job duties, reviewed by you.
  5. Coach the Manager: Meet twice monthly (1-2 hours) to review the manager’s progress and provide guidance.
  6. Use Frameworks: Apply *The Goal Driven Business* to structure system implementation.

The Outcome:
A manager handles daily operations, freeing you to focus on growth. This shifts your practice from surviving to thriving.

Next Steps:
Read The Goal Driven Business for detailed guidance. Assign a manager now or book a consultation (May 2025). Stay goal-driven to build a scalable, successful practice.

And Stay Goal Driven,

Ed

Book a Consultation NOW!

How Steve Jobs’ Vision Can Transform Your Chiropractic Practice Learning from Visionary Success

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steve jobs

Apple, founded by Steve Jobs in 1976, is now the world’s most valuable company, with a market capitalization of $2.9 trillion and $54 billion in cash reserves. But in 1997, Apple was on the brink of bankruptcy. Jobs’ strategic overhaul turned it around, offering lessons for chiropractic and healthcare practices.

In a 1997 interview, Jobs shared a key insight: “If you do the right things on the top line, the bottom line will follow.” He emphasized that a clear strategy, passionate people, and a strong culture drive quality products, marketing, and operations—ultimately boosting profitability. For chiropractors, this means focusing on vision and values to achieve sustainable success.

The Top Line: Your Practice’s Foundation

Your “top line” is your practice’s vision, values, purpose, and the team that embraces them. When these are aligned, marketing, procedures, patient outcomes, and profits follow naturally.

Top-to-Bottom Framework:

  • Top Line: Vision, values, purpose, mission
  • Almost Top Line: A team aligned with these principles
  • Middle Line: Policies and procedures
  • Almost Bottom Line: Patient outcomes
  • Bottom Line: Net income

Focusing on the top line creates a “vision-driven” practice, much like Jobs’ approach at Apple.

Insights from a Chiropractic Leader

A seasoned chiropractor recently shared a video on social media, responding to a colleague concerned about high practice expenses. He identified the biggest cost: an “under-trained” team. His solution? Hiring passionate individuals and training them not just in chiropractic techniques but in the practice’s “why”—its purpose, mission, and vision. Team members who didn’t fully align were let go. The result? A thriving practice.

When I commented that his success stemmed from his own clear “why,” he agreed: “It all starts from the inside out. If the doctor has a big WHY and can teach it, the team will follow.”

Sustaining Your Vision

Keeping your practice’s values alive requires ongoing effort. It begins with your example as the leader and continues through consistent team coaching. In our MBA program, we explore proven strategies to maintain this focus, from vision to execution.

Apple’s Core Value and Your Practice

In 1997, Jobs defined Apple’s core value: “We believe people with passion can change the world for the better.” This resonates with top healthcare practices, where passion for patient care drives impact.

Does your practice reflect this passion? A clear vision, a dedicated team, and consistent coaching can transform your chiropractic business, just as Jobs transformed Apple.

Stay Goal Driven.

Ed

Momentum Magic: How the Flywheel Effect Boosts Your Chiropractic Practice and Service Business

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flywheel effect

What separates good businesses from great ones?

It’s momentum—created by doing what works consistently and improving it over time. In business, especially in healthcare services like chiropractic, success often comes not from radical change but from steady, thoughtful progress.

Avoid the Trap of Constant Change

Healthcare entrepreneurs often seek out the next big thing—new therapies, machines, or procedures. While innovation can be beneficial, abrupt changes to proven systems can disrupt staff and confuse patients. A smarter approach is to test new ideas first, and only implement them if they complement what’s already working.

“If something works—fix it, refine it, but don’t toss it.”

The Flywheel Analogy

Jim Collins, in Good to Great, uses the image of a massive flywheel to illustrate how lasting success is built. At first, it takes immense effort to turn. But with consistent effort in the same direction, the wheel picks up speed and begins to turn on its own—powered by its own momentum.

The key lesson: there’s no single breakthrough moment—just consistent, focused effort over time.

How This Applies to Your Practice

  • Identify what’s working—and keep doing it.
  • Make small, strategic improvements over time.
  • Adapt to market changes gradually and intentionally.
  • Build systems that generate results with less effort over time.

By steadily turning your business flywheel, you’ll transform your practice from good to great—creating a self-sustaining engine of growth.

Keep building. Keep refining. Momentum will do the rest.

Ed

Boosting Service and Retention Through Daily Case Management in Chiropractic Practices

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planning for a winning dayStart the Day with Purpose

A quick, structured case management meeting each morning can significantly enhance patient retention, referrals, service quality, and team morale.

The Morning Case Management Routine

Spend 20 minutes before seeing patients to meet with your team. Review the day’s patient schedule—focusing on individual needs, progress, or concerns. You don’t have to cover every patient, especially on busy days, but focus on those needing special attention.

Key points to discuss:

  • What’s the goal of today’s visit?
  • Do they need therapy, rehab, or a progress exam?
  • Have they voiced any concerns?
  • Do they need educational materials or financial consultations?
  • Should a family member attend?

Also, go over new patients—who referred them, what to expect, and how to create a warm welcome.

Keep the Energy Up

Beyond planning, these meetings set a positive tone for the day. Encourage team bonding with short activities like stretches, planks, or even a daily “bad dad joke” to keep things light.

Set achievable goals for the day—such as new patient intakes or completed cases—and review a motivational quote or revisit your practice’s core mission.

Make It Routine, Make It Stick

Assign responsibility for leading the meeting, but ensure it has leadership support. These meetings only work if they happen consistently—don’t let them fade away.

Ultimately, the purpose is to better serve patients and help them reach their health goals—this is what great case management is all about.

Seize the future!

Ed