The Missing Role in Your Practice

Posted on March 15, 2022 by Edward Petty

The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen Covey

The reason many offices have a difficult time growing has to do with missing roles.

A role is the identity assumed to perform a series of tasks that produce a specified outcome.

In the hundreds of offices that we have visited over the years, the doctors take on essentially two roles: doctor and owner. This works in the beginning for a few years as the practice grows. In time, however, the practice begins to roller coaster. Numbers go up, then they go down, cycling up and down until everyone fatigues and just settles.

There are several causes for the Practice Roller Coaster. There are hidden barriers that hold an office back and sabotage its growth. These are covered in my book, The Goal Driven Business.

One of the barriers has to do with a missing role that most business owners overlook. Can you guess which one that is?

Let’s look at goals: What is the goal of a doctor? “A healthier person,” right?

What is the goal of a business owner? A secure and solvent business. Dividends from ownership.

What is missing? The doctor can achieve their goal by seeing 10 people a week. As a business owner, they can keep their overhead very low – perhaps working out of their home. But is that what you really want – to see 10 people a week out of your house? Overhead is low and you are getting good results. So, what is missing?

The CEO – the chief executive is the missing role. The goal of a CEO is a very profitable business that operates at full capacity providing world class service and delivering extraordinary results.

The CEO is the chief manager, leader, and marketer, which are the three functions that drive the business to its goals.

Sometimes we hear the doctor being referred to as the “boss,” but boss is not a well-defined role. “Boss” is generally recognized as the person who gives orders and makes decisions. However, it is an overlay of an existing role, as in a “bossy” doctor or “bossy” owner. The role of a CEO is much more than this.

Most providers are too busy providing services to do much managing – and besides, they are paid for their services, not their managing or leadership. Doctors are trained to manage patients, not businesses.

Still, this is a role that must be fulfilled as distinct and separate from the owner or provider roles if the business’s full capacity is to be achieved.

Three Functions of the CEO

The role of CEO includes these functions:

Leadership: Leadership is all about goals. It defines where you are going and why and helps everyone you work with embrace this knowledge with commitment. Leadership includes your mission, long-range plans, values, and … the insistence upon achieving them.
Management: Management deals with how to get to the goals. Management works to ensure that people and procedures are effectively working and improving.
Marketing. Marketing includes procedures and projects that help generate new patients/clients and retain them. Marketing is business, and business is marketing.

Once your practice is at least at 50% capacity, a couple of hours spent each week on effective leadership, management, or marketing activities as a CEO is worth 8 hours or more doing anything else. For example, time spent going to a seminar – perhaps 20 hours including the transportation, may increase your numbers for months afterward. A little can go a long way.

Because the role of practice CEO must be very part-time, we have developed the Fast Flow CEO System for the Goal Driven Business. This can take as little as 2 -3 hours per week, depending on the scale of your business. Here are five components of the Fast Flow CEO System:

Get Out to Work On. Regularly take time to get out of the business so that you can work on your business.
The CEO Works for the Business. The business does not work for the CEO. Sure, the business works for the doctors so that they can provide better service to the patients. But that is for the doctor. Sometimes called “servant leadership,” the CEO is the Chief Coach, helping others understand the goals and how to achieve them.
Team Members. The CEO works to create team members who take on a portion of departmental management, marketing, and leadership.
Manager. The CEO creates the role of manager and delegates a team member to assume this as a part-time role. The manager can take on much of the CEO’s daily and weekly duties.
Study. The CEO studies leadership, management, and marketing to improve their skill as a CEO. Leaders are … readers!

Certainly, all this requires some skill and training – and coaching! But just clarifying the role of CEO and its expectations as distinct from the roles of owner and doctor (or “boss”) will significantly improve your chances of breaking out of the Practice Roller Coaster and achieving your goals.

Ed Petty

March 14, 2022

Cal Jam Chiropractic Conference, 2015, Costa Mesa, California

Posted on March 21, 2015 by Edward Petty

(Spring Equinox, Northern Hemisphere – 2015)

Cal Jam is not like your father’s seminar.
It is a celebration of health and chiropractic.
It is a music festival.
It is a science briefing.
It is a par-tay!

It goes beyond simple sayings about positive mental attitudes and marketing tactics of many seminars. While these things can be useful, there is a bigger picture of which the chiropractor stands as a leader. There is a bigger purpose.

Cal Jam is about the revolution…one that must happen and is, in fact, happening.

There is an assault on our health: our bodies, our environment, and perhaps our minds and even our souls. Are we to submit to the dictates of corporate pharmaceutical medicine, be fed from factory farms and frankencows, beholding to monopolies that own franken-seeds and food – and perhaps soon our water? Is our health owned and controlled by the corporate state?

There is a small but growing band of independent minded health oriented and highly educated people that are becoming radicalized around the threat of a totalitarian state held in place through our food and water supply, and “health” care.

Is this extreme?

Perhaps, but there are many more MDs, scientists, and very educated mothers who believe this to be the case and are taking action than are reported in the corporate owned media. Just to look at the soaring statistics of organic food consumption over the last ten years – this must indicate something about a concern over the toxins in our food supply.

This goes beyond politics and race. These are just soap operas designed to keep us bickering amongst ourselves as the real maneuvers take place.

For those of you in the health profession, the choice is yours to make: play along… or do not go quietly into this smack zoned pen we are being herded into. One holistic MD I talked to recently told me that most MDs were lemmings.

I chose and have stayed in this profession, not because I am a chiropractor, because I am not. I consider myself, at my best, someone who has helped the helpers provide true health. But I have done so in part as an act of defiance against those who would profit on the bad health of others. I have my personal story, as do you. But on my better days I am in the fight along with you.

Chiropractors have always been revolutionaries. Reggie Gold, Jim Sigafoose, Sid Williams, Chester Wilk… the list goes on and on, to B.J and D.D. Palmer. Used to be you weren’t an experienced D.C. until you spent your time in jail for “practicing without a license.” It actually goes down the ages… the fight against tyranny.

Cal Jam is not necessarily better than other chiropractic health conferences, but I’d say that it is the most revolutionary… and fun.

Hope to see you there.

Link to CAL JAM

Your Biggest Chiropractic Bill Each Month

Posted on January 23, 2014 by Edward Petty

You may be overlooking your biggest bill. Most chiropractors do.

What is it? If you are in the upper Midwest or Eastern part of the US in the winter of 2014, it might be your heating bill. It has been pretty cold.

How about personnel or marketing? Your lease? Staff benefits? How about your pay? (Probably not, I would guess.)

In running a chiropractic business, many doctors try to maximize the profit of their business by reducing expenses. They often get this idea from their accountants, and, from a certain perspective, it is a good idea. But accountants are trained such that their primary function is reporting income for tax purposes and not managing business finances.

You definitely need to review your Profit and Loss and Balance sheets regularly. Sometimes you can get carried away with expenses, not noticing that things are getting out of balance when you have 4 x-ray units, 15 computers and only 1 staff member.

But what your financial statements don’t show you, and what your accountant isn’t trained to see, is your ROI – your return on your investment.

And what is your biggest investment? (Pause while you consider this question….)

It is YOU.

And what is your biggest bill? What is your biggest expense?

It is the income that you could and should be making that you aren’t.

Your biggest bill is the amount of money you could be making if you were operating at your full capacity but aren’t.

Here is an example: Let’s say you are relatively healthy and are capably of seeing 200 patient visits per week comfortably. This excludes new patient visits. This averages out to about 860 visits per month. Let’s drop it down to 820 visits for vacation days, etc. Now, let’s say you collect only $40 per visit, average. This would mean you would be collecting $32,800 per month.

Let’s leave aside the possibility you could collect more per visit and imagine that you are seeing 150 visits per week, or 645 visits per month, or 605 if we take out a few visits for vacation days (40 visits per month). At $40 per visit, this leaves you with $24,200 per month, or $8,600 LESS than you should be making each month.

In other words, if you could and should be making $32,800 per month and you are only making $24,200 per month, you are essentially writing a check for $8,600 EACH MONTH, payable to “Inefficiency, Inc.”

You are wasting that much each month as a negative return on your investment on yourself.

This is so brutal to face that most doctors would rather look the other way. But whether you squint at it, or not, the reality is there: you are wasting your hard earned cash each month that you are not operating at full capacity. You are throwing away a portion of the time, training, and sacrifices you have made to get to where you are now.

It is as if you are writing a check, each month, for the amount of money you should be making, but aren’t.

Savvy CEO’s and large corporations understand this. They need to get the full measure out of their investments. As a result, they invest heavily into solutions that improve production and services so their business can achieve full capacity.

One investment that shows the greatest return is corporate training and coaching. This is a huge industry: corporate training grosses $138 billion yearly in North America and executive and business coaching is at $9 billion a year and growing.

Various studies show that executive coaching brings back a return of 5 to 8 times the investment.

Obviously this speaks to our services, but beyond us, coaching and team training help you get the most out of your biggest investment – you.

Read a book, go to a seminar, watch a webinar, participate in 4 Mastermind groups, and get an executive coach to help train and guide you. Invest in yourself so that you can take the necessary actions to reach your full capacity.

In today’s economy, you need to get more out of what you have.

Quit wasting money. Invest in yourself. You can afford it.

Ed Petty

=====================================================================================

References

26 Chiropractic Training Webinars presented by Petty, Michel & Associates

Posted on February 13, 2013 by Linda

The following is a list of 26 training webinars put on by Petty, Michel & Associates. These were recorded live for doctors who wanted to improve their skills as a CEO, for the office managers, and for marketing managers. The links provided take you to the recorded webinars on PM&A’s members site.

Over the years, we have learned a seemingly obvious fact: Any difficulties you are having in practice or in business usually do not stem from clinical issues, but from administrative ones.

Why are CEO’s paid so much?

One reason is that they can make such profitable difference in the business that boards of directors and accountants see that rewarding them is a good investment. Likewise, good managers and good marketers can be worth their weight in gold.

In chiropractic business training, however, there has been little adequate training or support for these roles. Yet the comparison to high paid executives and managers in other businesses also apply your office. The more effective you are as a practice CEO and leader, the more your office will be prosperous. And the better your office manager is, or your marketing coordinator, the more solvent your business will also be.

CEO Webinars

1. How to Be an Effective Practice CEO Video
If you are struggling with the ups and downs of a stressful practice, or have finally “settled” into a comfort zone producing much lower than you know you are capable of, this program is for you.

2. Capacity Constraints : 33 minutes – Summary and Video
Do you work hard but you just don’t get as far as you should? The reason may be that you are running into unseen bottlenecks that are choking off your production and suffocating your growth. This is the subject of Capacity Constraints.

3. Management by the Numbers: 44 minutes – Summary and Video
Management is a subject that has techniques to help you go from where you are to where you want to be.

Management By the Numbers (MBN) can be faster and more accurate than other forms of management, and help build staff morale and make it more self directed.

4. Creating your Dream Team Summary and VideoA virtual “live” interview with the doctor and staff of a true chiropractic dream team. Find out what they do to achieve high numbers, profit, and fun.

5. The Fast Flow Practice CEO -55 minutes webinar video and summary.
One of the biggest challenges in running and growing your business is the time it takes you away from seeing patients and from your family. We have solved this with what we call the Fast Flow Practice CEO System. A new system derived from old principles.

Chiropractic Office Manager Training Webinars

1. Chiropractic Office Manager Training Webinar- Part I – Fundamentals of Practice Management [Summary, Video]
Part I covers the fundamentals of Practice Management (55 minutes)

2. Chiropractic Office Manager Training Webinar- Part II – Tips and Tricks to make the office more efficient [Summary, Video]
Part II reveals tips and tricks of what an office manager can actually do in the office on a day to day basis to make things run smoother and significantly improve the volume and quality of services. (55 minutes)

======

3. Chiropractic Office Manager Training Webinar – It’s All About the Patient, the Doctor and the MISSION [Summary, Video and Study Guide]
There are procedures to help the patients and procedures that help the doctor help the patient and then there is Everything Else. Tips on how to deal with Everything Else. (30 minutes)

4. Chiropractic Office Manager Training Webinar – How to Hire the Right Team Member Summary, Video and Study Guide.
This webinar covers eight principles for hiring the right team member from knowing when to hire, who to hire and how to hire.

5. Chiropractic Office Manager Training Webinar– How to Best to Train Your Staff Summary, Video and Study Guide
This webinar covers eight tips to improve the performance of your team. Training plays a big part in team building.

6. Chiropractic Office Manager Training Webinar – The Office Manager Job Description Summary, Video and Study Guide.
This class covers 17 essential duties of the office manager. Both the doctor and the office manager should watch and discuss these duties.

7. Chiropractic Office Manager Training Webinar – Team Meetings Summary, Video and Study Guide.
This is an overview of 8 essential actions to help you improve your meetings and make them faster, more fun, and more effective. Plus, different types of short meetings that your team can grow.

8. Chiropractic Office Manager Training Webinar – Motivating Your Staff – Video Ms. Phyllis Frase shares 5 secrets to keeping yourself and your staff motivated.

9. Chiropractic Office Manager Training Webinar – Reviews Video
Employee reviews are often neglected, or are dreaded by employee and doctor. This webinar covers the basic steps to make them effective and positive for both doctor and employee. Approx 37 minutes.

10. Chiropractic Office Manager Training Webinar – Roles and Goals Summary, Video and Study Guide
What Are The Key Roles In Your Office? A hidden barrier in many offices has to do with confusing roles and job duties. Clear these up and see how much smoother patients and paper flow, and happier the team becomes. Small office or big health business, clarify these 8 roles and the numbers will go up.

Chiropractic Marketing Manager Training Webinars

1. Marketing Management – Session I – Summary and Video The Why, What and How of Marketing. Getting your Marketing off the Ground. (55 minutes)

2. Marketing Management – Session II – Summary and Video Specific Marketing Manager Duties – Your Job Description. General Overview of the Most Effective Marketing Procedures in Each of the 11 Marketing Categories (55 minutes)

====

3. Marketing Tips for Chiropractic Marketing Managers – Summary and Video This is a short version of marketing management and some tips for the upcoming months. What are the three levels of marketing? What part does communication have in your marketing? How to engage your patients in your marketing efforts. Upcoming special promotions. (30 minutes)

4. Marketing Tips for the Chiropractic Marketing Manager – Summary and Video This webinar covers: Powerful internal marketing script, Report of findings referral procedure, upcoming spring promotions, with special attention to utilizing Earth Day as an opportunity to promote your services.

5. Scheduling Chiropractic Screenings and other External Events – Summary and Video . How to Schedule External Events And Create External Referral Sources. Types of events, Outcomes, Purpose. How to plan the events and get them scheduled.(30 minutes)

6. The Art of Chiropractic Spinal Screenings. – Summary and Video . Spinal Screenings – The Queen of External Marketing. Everyone has done at least a few spinal screenings. You have probably had some success with them. But how much better could you do if you knew the fundamentals of this time tested external marketing activity? This is a three part series on spinal screenings. This session we will review the most fundamental principles of screenings. Get these, and all else will follow.(45 minutes)

7. Chiropractic Infomercials. – Summary and Video .
Whatever happened to Infomercials? They’re still around and they still work. And you can do them very inexpensively. You just need to know how.

This webinar will give you practical examples and include forms for you to use in producing your own amateur and informational marketing that can help you create more new patients and keep the ones you have.

8. Chiropractic Patient Education – Summary and Video (45 min)
We go over 7 basic strategies that cover the entire horizon of patient education and explain why it is so necessary to educate your patients if you want them to be healthier.

9. Chiropractic Patient Retention – Summary and Video
If you understand the underlying basics of patient retention your appointment book should always be full. Covered in this webinar is: Patient retention should be based on Principles – not gimmicks. Where are we you taking your patients? Why they quit? The cost of not getting them there.

10. Chiropractic Special Promotions (55 minutes) – Webinar plus Summary.
This webinar covers different promotions by month. You will learn 2-4 different practical promotions for each month of the year. More importantly, you will learn how to organize them so that they are time effective and productive.

11. Innate Marketing (55 minutes) – Webinar plus Summary.
There are stories that float around every now and then about how some offices can simply “think” “New Patients” and they come in.
Are these stories an urban legend? A myth, or a fact? Can staff or doctors “concept” new patients in the door. Is this true? If so, how can you do this? 10 steps to help you generate more patient visits through “concepting.”

Monthly Goal Setting for the Chiropractic Team

Posted on January 31, 2013 by Edward Petty

Chiropractic Team Goal Setting

At the beginning of each month you want to see that your team sets new TEAM GOALS. You can also set individual goals privately at a different time, but TEAM goals are most immediate and important.

Each goal setting session always begins with a REVIEW of the past month. This gives the opportunity for the group (or individual in individual goal setting) to explain how they did and how they did it. And it gives you the opportunity to listen and then give some feedback. The feedback could be praise, or otherwise.

After the review, set the goals. Group goals should be simple, usually just Office Visits and New Patients, though Collections can also be included. IMPORTANT: Let the group set the goals. You should negotiate the goals, but it has to be theirs. Once these goals are set, ask the group (or individual) how they/we plan to achieve these goals? Get at least 3 action steps.

The last goal should include a “greater purpose” goal or two. This could be a party at your house next Thursday night, Betty, the Front Desk Coordinator will give a book report on one of the books in the Lending Library at next month’s Team Goal Setting meeting, and a check to see who is going to volunteer for working at the food bank next Saturday evening.

Why? You should also spend some time discussing why you have these goals. This takes you back to your MISSION. Numbers for numbers sake is a soulless and goalless pursuit.

In sum:

Review last month’s numbers. Were they up or down from the prior month? Ask.
Then, ask why? Get the team to figure it out. Let it be a brainstorming session if possible.
Let them tell you and you listen and question as needed.
Acknowledge. Praise or show disapproval, as appropriate.
Then ask for action steps to achieve goals.
Then, get a few “greater purpose” goals.
Then, continue with the rest of the staff meeting, such as announcing upcoming events, miscellaneous, etc. Include some discussion about WHY these goals are important.
Do the same for individual team member’s right after the Team Goal Setting, or soon after.

For more information on how this procedure is done, refer to the webinar called the Fast Flow CEO.

Chiropractic Practice Management, Marketing, and Leadership Recorded Training Webinars

Posted on January 31, 2013 by Edward Petty

This is a list of our practice development recorded webinars.

Each is a recording of a slide show driven lecture, each filled with an abundance of practice information derived from in the field work – and plenty of slides!

Currently, you have to be active on a PM&A program. By this summer, these will be available on and individual basis for a small fee.

Chiropractic CEO Webinars

Creating your Dream Team Summary and VideoA virtual “live” interview with the doctor and staff of a true chiropractic dream team. Find out what they do to achieve high numbers, profit, and fun.

The Fast Flow Practice CEO -55 minutes webinar video and summary.
One of the biggest challenges in running and growing your business is the time it takes you away from seeing patients and from your family. We have solved this with what we call the Fast Flow Practice CEO System. A new system derived from old principles.
Management by the Numbers: 44 minutes – Summary and Video
Management is a subject that has techniques to help you go from where you are to where you want to be. Management By the Numbers (MBN) can be faster and more accurate than other forms of management, and help build staff morale and make it more self directed.

Capacity Constraints : 33 minutes – Summary and Video
Do you work hard but you just don’t get as far as you should? The reason may be that you are running into unseen bottlenecks that are choking off your production and suffocating your growth. This is the subject of Capacity Constraints.

How to Be an Effective Practice CEO Video
If you are struggling with the ups and downs of a stressful practice, or have finally “settled” into a comfort zone producing much lower than you know you are capable of, this program is for you.

Chiropractic Office Manager Webinars

Chiropractic Manager Webinar – Roles and Goals Summary, Video and Study Guide
What Are The Key Roles In Your Office? A hidden barrier in many offices has to do with confusing roles and job duties. Clear these up and see how much smoother patients and paper flow, and happier the team becomes. Small office or big health business, clarify these 8 roles and the numbers will go up.

Chiropractic Manager Webinar – Job and Performance Reviews Video
Employee reviews are often neglected, or are dreaded by employee and doctor. This webinar covers the basic steps to make them effective and positive for both doctor and employee. Approx 37 minutes.

Chiropractic Manager Webinar – Motivating Your Staff – Video Ms. Phyllis Frase shares 5 secrets to keeping yourself and your staff motivated.

Chiropractic Manager Webinar – Team Meetings Summary, Video and Study Guide. This is an overview of 8 essential actions to help you improve your meetings and make them faster, more fun, and more effective. Plus, different types of short meetings that your team can grow.

Chiropractic Manager Webinar – The Office Manager Job Description Summary, Video and Study Guide. This class covers 17 essential duties of the office manager. Both the doctor and the office manager should watch and discuss these duties.

Chiropractic Manager Webinar- How to Best to Train Your Staff Summary, Video and Study Guide This webinar covers eight tips to improve the performance of your team. Training plays a big part in team building.

Chiropractic Manager Webinar– How to Hire the Right Team Member Summary, Video and Study Guide.
This webinar covers eight priniciples for hiring the right team member from knowing when to hire, who to hire and how to hire.

Office Manager Webinar – It’s All About the Patient, the Doctor and the MISSION [Summary, Video and Study Guide]
There are procedures to help the patients and procedures that help the doctor help the patient and then there is Everything Else. Tips on how to deal with Everything Else. (30 minutes)

Office Manager Webinar- Part II – Tips and Tricks to make the office more efficient[Summary, Video]
Part II reveals tips and tricks of what an office manager can actually do in the office on a day to day basis to make things run smoother and significantly improve the volume and quality of services. (55 minutes)

Office Manager Webinar- Part I – Fundamentals of Practice Management [Summary, Video]
Part I covers the fundamentals of Practice Management (55 minutes)

Chiropractic Marketing Webinars

Innate Marketing (55 minutes) – Webinar plus Summary.
There are stories that float around every now and then about how some offices can simply “think” “New Patients” and they come in.
Are these stories an urban legend? A myth, or a fact? Can staff or doctors “concept” new patients in the door. Is this true? If so, how can you do this? 10 steps to help you generate more patient visits through “concepting.”

Chiropractic Special Promotions (55 minutes) – Webinar plus Summary.
This webinar covers different promotions by month. You will learn 2-4 different practical promotions for each month of the year. More importantly, you will learn how to organize them so that they are time effective and productive.

Patient Retention – Summary and Video
If you understand the underlying basics of patient retention your appointment book should always be full. Covered in this webinar is: Patient retention should be based on Principles – not gimmicks. Where are we you taking your patients? Why they quit? The cost of not getting them there.

Chiropractic Patient Education – Summary and Video (45 min)
We go over 7 basic strategies that cover the entire horizon of patient education and explain why it is so necessary to educate your patients if you want them to be healthier.

Infomercials. – Summary and Video .
Whatever happened to Infomercials? They’re still around and they still work. And you can do them very inexpensively. You just need to know how. This webinar will give you practical examples and include forms for you to use in producing your own amateur and informational marketing that can help you create more new patients and keep the ones you have.

Internet Marketing and Social Media. – Summary and Video . This webinar covers some fundamentals regarding social media, Facebook, and general Internet marketing. (35 minutes) (not yet posted)

The Art of Spinal Screenings. – Summary and Video . Spinal Screenings – The Queen of External Marketing. Everyone has done at least a few spinal screenings. You have probably had some success with them. But how much better could you do if you knew the fundamentals of this time tested external marketing activity? This is a three part series on spinal screenings. This session we will review the most fundamental principles of screenings. Get these, and all else will follow.(45 minutes)

Scheduling Screenings and other External Events – Summary and Video . How to Schedule External Events And Create External Referral Sources. Types of events, Outcomes, Purpose. How to plan the events and get them scheduled.(30 minutes)

Marketing Tips: Earth Day, Spring Promotions, and other Tips – Summary and Video This webinar covers: Powerful internal marketing script, Report of findings referral procedure, upcoming spring promotions, with special attention to utilizing Earth Day as an opportunity to promote your services.

Short Overview of Chiropractic Marketing Management with Some Marketing Tips – Summary and Video This is a short version of marketing management and some tips for the upcoming months. What are the three levels of marketing? What part does communication have in your marketing? How to engage your patients in your marketing efforts. Upcoming special promotions. (30 minutes)

Marketing Management, Part I and Part II – This is the longer version of how to manage your marketing, and why.

Chiropractic Marketing Management – Session I – Summary and Video The Why, What and How of Marketing. Getting your Marketing off the Ground. (55 minutes)

Chiropractic Marketing Management – Session II – Summary and Video Specific Marketing Manager Duties – Your Job Description. General Overview of the Most Effective Marketing Procedures in Each of the 11 Marketing Categories (55 minutes)

Chiropractic Principles, Chiropractic Infomercials, Management by Numbers: 3 New Webinars in June

Posted on June 5, 2012 by Edward Petty

June, 2012
Milwaukee, WI

A tidal surge of politics rampages across this state with a big recall election for our standing governor taking place. But this surge will no doubt continue across this country for the rest of this year. Like massive tectonic plates shifting, the forces will be widespread as more people become involved in current events.

No matter what side you take in politics, if any, and there are more than two sides, there is only one side when it comes to taking care of your patients. That decision is already made for you by virtue of being a chiropractic doctor and chiropractic team member. That side is simple: deliver the highest quality care and service possible for your patients.

You must always do what is best for their health. That is never an issue.

Similarly, you must always do what is best for the health of your business that provides this care. It too must be strong and healthy so that it can provide the facility that allows you to give provide for your patients.

We encourage you to stay informed on all sides of the issues that concern you, for there is usually some truth to be found in every corner of an issue. But even more, we encourage you to consider voting with the quality of your clinical care and the quantity of your chiropractic services.

Yard signs for your cause or candidate are fine. But even louder should be your voice for the health freedoms of your patients – freedom from toxins in their water, food, and air. Freedom from misinformation about chiropractic care. Freedom to be healthy without drugs or surgery.

In addition to our world class expert consulting and coaching, our free articles on our web site or those especially for our clients in our PM/A Members Library, this month we have 3 “kick-gluteus maximus” (management term for kick-ass) webinars.

Office Manager Training: How to Motivate Your Team and Keep Them Motivated With Chiropractic Principles and Philosophy. With Phyllis Frase (Date, Time. More info below.)

Marketing Manager Training: The New Infomercials For Chiropractors That Work and Are Inexpensive, Fun, And Effective. Learn How. (Date, Time. More info below.)

Executive Management: Why You Shouldn’t Manage Your Practice by Statistics…And Why and How you Should. (Date, Time. More info below.)

Attend these webinars and VOTE WITH YOUR CARE.

Think global, but act local and make your voice heard by setting an example of the best health care provided in the best run health care business in your town.

Webinars for June, 2012 from Petty Michel and Associates

================================

OFFICE MANAGER TRAINING

How to Motivate Your Team and Keep Them Motivated

This webinar will provide your office manager with the tools to motivate your team by using the key fundamentals of chiropractic philosophy.

The webinar presenter will be Ms. Phyllis Frase, an internationally known chiropractic team trainer. As a team teacher with the Parker Seminars since 1998, she also has taught across the country at many state conferences, and as far away as the New Zealand Chiropractic College. She has been a PM&A consultant and coach since 2007.

An outstanding speaker, she is also a hard worker and gives her all to her client’s success.

45 minutes with Question and Answer available. Excellent for all office managers and doctor/owners.

Thursday, June 14th, 12:30 CDT. Registration

MARKETING MANAGER TRAINING

The New Infomercials for Chiropractors That Work

Whatever happened to Infomercials? They’re still around and they still work. And you can do them very inexpensively. You just need to know how.

Ideal for the doctor owner, marketing manager, and anyone involved in practice marketing.

45 minutes with Questions and Answer Available.

Thursday, June 21st, 12:30 CDT Registration

EXECUTIVE MANAGEMENT

Why You Shouldn’t Manage Your Practice by Statistics…And Why and How you Should

C.A. Reports have been around for a long time. Every management company seems to require you to report your numbers. But is this a good idea? What are the hidden downsides of doing this?

Even if you have the numbers, what do you do with them? How do you use them. What about ratios? And then there are those financial reports your accountant sends you – like they should. What should you do with these other than just file them?

The fact is, IF you know how to use the numbers of your practice your life will suddenly be much easier. Practice “noise” will dissipate and the time spent as a CEO will be less, AND more effective.

This webinar will give you both the benefits and risks associated with using statistics to manage your business, with follow up materials to use in your office.

A must for Practice CEO’s. We also encourage you to include your office manager to participate in this webinar.

45 minutes

Thursday, June 28th, 12:30 CDT. Registration

February Freedom Webinars

Posted on February 4, 2012 by Edward Petty

Freedom Package This is an invitation to get your motor running — and to head out on the Freedom Highway…

We have three webinars this month designed to help you get free from financial and staff stresses, and free to follow your own dreams.

You know…as long as you provide good clinical care, then all you need is effective marketing, a motivated team, and good leadership. Just three – to be free.

So many of our offices have been surging forward over these last several years and recent months — because they have provided better leadership, team building, and marketing.

Hop on the Freedom Highway with us… and take your patients with you as well. They too want to be free … free of pain and poor health.

FEBRUARY WEBINAR SCHEDULE

**February 9th, Thursday, at 12:30CT, we start off with a training webinar on management and team development. We will be discussing how to hire the right team member.

How To Hire The Right Team Member

How do you know if you really need more help?
How do you promote for another staff member?
What traits are best for what position?
What about different personality types?
Screening and the interview
The first 30 days

The presentation is approximately 30 minutes followed by a 30 minute panel discussion with two long time professional C.A. office managers.

**February 16th, Thursday, 12:30CT, we focus on tools and tips for marketing your services.

“Marketing Tools and Tips”

How to make Earth Day your Day
Powerful internal marketing scripts
Report of findings trick
Setting up Community Events (Next Month -Lots more on this subject, including screenings)

The presentation is approximately 30 minutes followed by a 30 minute panel discussion.

**February 23rd, Thursday, 12:30 CT, a special Executive Briefing

just for clinic owners.

Executive Briefing: Case Study of one doctor’s attempt to grow his business. What he did right, wrong and what you can learn from his journey.

We will show the graphs, report on the personnel, clinical and marketing changes, and tell you what happened and why. An inside look.
Learn from others mistakes and success.

The presentation is approximately 30 minutes followed by a 30 minute panel discussion with other doctors.

How to Register

For guests, you may register for all three of these webinars, plus full access to our extensive practice building library for one low introductory fee of $250/mo for all classes.

Guest Registration Form

For all active PMA clients register immediately for these classes at: Active Client Registration. (Register for each webinar separately. You will automatically receive your special log-in access number where you can participate via computer, or by telephone only.)

If you’d like more information visit our website HERE, or contact Linda via email at Linda@pmaworks.com, or call her at: 888-762-8808

You can also download a calendar for upcoming webinars: LINK

Hope to see you at our trainings and briefing.

Freedom Package Webinars for 2012

Posted on January 2, 2012 by Edward Petty

INTRODUCTION

For 2012, we will be offering an ongoing program of training and support for chiropractic marketing managers, office managers, and chiropractic doctors as CEO’s.

We are calling this the Practice Freedom Package. Its purpose is to help free the office from financial concerns, day to day managements worries, and give it the freedom to follow its greater purposes.

Over the years we have observed that the key barriers to achieving practice success are organizational. The barriers do not lie with chiropractic. It is not a matter of chiropractic failing the office, but the office failing chiropractic.

These failings occur as a practice grows beyond its ability to effectively manage itself. The capacity restraint ultimately stems from the doctor who is too busy doctoring to run her growing business.

This package of webinars and services is designed to help the doctor and the office overcome these organizational limits. More information about how and why this program works can be found on by following the link below.

FREEDOM PACKAGE WEBINARS: COURSE DESCRIPTIONS

♦♦♦♦♦ Chiropractic Practice Marketing Webinar♦♦♦♦♦

When. The 3rd Thursday of each month at 12:30 Central Time.

Description. You will learn principles and accompanying action steps which will help you generate new patients from other patients, from external sources, as well as reactivate former patients and better retain the ones you have.

Each webinar will cover at least 4 practical marketing procedures that are effective in generating more patients.

Who should attend. Designed particularly for chiropractic marketing coordinators and managers, doctors and office managers.

♦♦♦♦♦ Chiropractic Practice Management Webinar♦♦♦♦♦

When. The 2nd Thursday of each month, 12:30 Central Time.

Description. You will learn fundamental principles of management with specific applications to managing a chiropractic practice and business.

Each webinar will cover at least 3 practical action steps to improve individual and group performance, efficiency, and productivity. Also, tips on working with your doctor and how to provide more support for her or him as a doctor and as the CEO.

Who should attend. Designed for office managers, practice managers, and doctor owners

♦♦♦♦♦ Executive Management Webinar♦♦♦♦♦
The Doctor as a CEO

When. Starting in February, the 4th Thursday of every other month, 12:30 Central Time.

Description. Using actual case studies for examples, we will see what worked and what didn’t for doctors and their teams. We will uncover the basic principles of effective leadership and management in case and see how to translate this to your business.

This is training on how to be a prosperous CEO.

Who should attend. This is only for doctors who own their own business.

♦♦♦♦♦ Discussion Group/Share Session♦♦♦♦♦

After the presentation is over, we will open up the group for those who want to stay to ask questions and also to offer their experiences and advice to share with others.

This is often the most popular part of the program as other professionals really want to hear your stories and ideas. So, hang around and share and get to know your fellow teammates from other areas of the country. (Must be ready to contribute and share a successful procedure.)

♦♦♦♦♦ Follow Up Materials♦♦♦♦♦

After the presentation is over, you will receive an email with a link to a private vault of marketing materials referred to in the most recent webinar. There will also be a short summary of our discussion. Additionally, attendees will have access to our private Practice Marketing and Management Library of information and customizable tools for practice building which you can use in your practice.

♦♦Calendar of Classes [Link]

♦♦More information about how and why the Chiropractic Practice Freedom Package (Lots more info here, though not complete.) . Link

Observations

observations from our travels in the world of chiropractic

Tag Archives: ceo