While we are struggling to stay warm here in the Midwest, our Phyllis Frase will be heading to sunny Puerto Rico the weekend of February 1 and 2nd to share her expertise on the Chiropractic Front Desk and better communication in a chiropractic office. Last report was the weather was 86°.
We’re certain she will “light a spark of chiropractic passion” for the CA’s in attendance and we only ask that she brings some of the warmth back home with her.
Dr. Bruce Lipton discussing how the environment determines behavior more than genes.
Just returned from a long winding motorcycle trip in the Sierra’s and Coastal ranges of CA. We will be posting some photos of these on the Chiromotorcycleriders.com web page and Facebook pages soon.
Also attended the Wave in San Francisco put on by Life West. The best seminar program I have seen in a long time. Philosophy is needed, but the science presented by Bruce Lipton, PhD., and others, was amazing. I can’t recommend Dr. Lipton’s books enough.
For those of you who know Dr. Lipton, he is a biologist and taught cellular biology to medical students at the UW Medical School in Madison, WI. In doing pioneering work in cellular biology a few years ago, he realized some basic flaws in the allopathic model of health. He gave up teaching MD’s and now teaches chiropractic students at chiropractic colleges. He says that the profession of chiropractic, and the works of its founder, D.D. Palmer, was way ahead of its time and are fundamentally correct based upon his and other’s research.
Dan Murphy, D.C; Joe Mercola, D.O.; Gary Null, PhD.; and Malik Slosberg. D.C. were some of the other speakers I caught on Friday. Oh, and of course, Dr. Sigafoose. I couldn’t stay for Saturday.
Chiropractic is fairly unique in that it does have a “philosophy.” This gives it a soul and a purpose where other professions, unfortunately, have none.
But the nuts and bolts of studies and research that was presented demonstrated that there is abundant evidence supporting the effectiveness and progressiveness of chiropractic.
Scientific evidence is reaffirming and enlightening. At the same time, the “evidence” you need has always been there in the successes of your patient.
A while ago an office wanted me to help them with their marketing. I was happy to meet with them and they said that they had been receiving help from an “evidenced based” consultant. They said they were trying to establish relationships with MDs. I replied that was great – but I also mentioned that they did not need another license to practice chiropractic. If they were seeking permission from MDs and trying to justify their profession with “evidence” when they already had all the proof they needed with their patients, it was no wonder their practice was slowing down.
I might have been a little too direct as I have never heard from them again.
Will be posting some video clips from the Wave soon and will let you know when they are up.
Best regards,
Ed
Office Manager Webinar Roles And Goals: What Are The Key Roles In Your Office? – Thursday, August 16th – 12:30 to 1:30pm CDT
A hidden barrier in many offices has to do with confusing roles and job duties. Clear these up and see how much smoother patients and paper flow, and happier the team becomes. Small office or big health business, clarify these 7 roles and the numbers will go up.
Register Now: https://www1.gotomeeting.com/register/322088520
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Marketing Manager Webinar: Patient Retention: 8 Practical Procedures – Thursday, August 23rd – 12:30 to 1:30pm CDT
Do your patients see you as often as they should? Do they follow through and complete their programs? If not, this webinar will cover eight basic procedures that any office can use to ensure their patients get the care they need.
By now, you probably have heard more than a few different approaches to patient retention. It certainly isn’t rocket science. However many procedures taught at seminars are just a bit gimmicky, and in the end, don’t work. Find out, or be reminded, of what does work.
Register Now: https://www1.gotomeeting.com/register/311709721
Dr. Tom Potisk gives a succinct and complete accounting and review of our travels to, and as it turned out, through Southern California. (see earlier post)
Here are some various videos and photos if you want more, though rough and candid, reporting. (Some videos may need the volume turned up.)
Walking to Cal Jam
Opening – Don’t Back Down – Chiropractor
Clips from various talk. May have to turn up volume.
Dr. Brian Porteous – a clip from his talk on the hyperstension study. LINK
Dr. Dan Murphy – talks about recent research on toxic chemicals and how they affect nervous system and adjusting – (9 min) LINK
Dr. Dan Murphy – talks about cervical spine, referencing the hypertension study. LINK (5 min)
Dr. Dan Murphy – refers to book by M.D. references Innate. LINK
Dr. Fabrizio Mancini – applying chiropractic is not complicated. (2 min) LINK
In the natural hot springs.
I just returned from a few days in Costa Mesa CA. I attended CalJam, a chiropractic philosophy/music convention, with Ed Petty from PM&A. It was refreshingly different because of the focus on chiropractic’s unique philosophy combined with music.
The man behind it all is Dr. Billy DeMoss and his fun-loving personality really shows in the event. Check out my video of BJ Palmer resurrected. [Longer Version]
Of course, I had to give Ed a lesson about why I’m called the “down-to-earth” doctor (www.thedowntoearthdoctor.com), a big part of it is going on adventures, so I took him on a high desert search for a natural hot spring called Deep Creek Spring. Yes, those are my feet in the picture. Ed reciprocated by guiding me on a motorcycle tour one of the days – I drove my first Harley and now I’m hooked! Thanks Ed.
My Harley in Laguna Beach, CA
As I listened to many of the greats like Dr Dan Murphy, Dr. Fabrizio Mancini, etc. I became even more grateful for the 25 years of tremendous success I’ve had in chiropractic. “Best profession in the world!” is what I told a 2nd semester student I bumped into there. He was wondering if he made the right decision, given all the negative news circulating about the business of practicing lately.
The speakers were talented and the content inspiring, but it also became apparent to me, that the seminars of PM&A are better in the sense that they lack sales. What I mean is that all or most of the speakers at CalJam, as inspiring and fun as they are to listen to, have a hidden agenda – they want to sell me something. That’s one of several reasons why I stayed with PM&A as my practice management guide, and why I’m excited to now be a part of their team.
I teach a class around the country called Reclaim the Joy of Practice, based on my book of the same name (www.reclaimthejoy.com) for content, I’m always on the lookout for exceptional DCs. I bumped in to Dr. Gerald Clum, president of Life West Chiropractic College.
Listen to his brief message in response to my question “What can chiropractors do to be more successful?” LINK.
Doctor, how can you apply that message today?