May is Good Posture Month.
I am not sure who claims this … the ACA (American Chiropractic Association) and ICA (International Chiropractic Association) used to, but after a fast look at their websites recently, it doesn’t look like they do anymore. Plenty of other websites do, however. See below, for examples.
Posture is a big deal, apparently, from a clinical and health point of view. Patients should know this. But patients are also concerned about their appearance and no matter how much you spend on your clothes, nothing looks good when you have poor posture. There are also mental ramifications to poor posture as well. So… lots of good material here to promote and help your peeps!
Use this event as a reason to encourage your patients to bring in their family and friends. You can change the flier to a community ad for anyone to come in. Use the sample poster and edit to suit your needs. Hang it in your office, fold and include in patient statements, include in your newsletters. Use the promotion all month, or just for one week to make it more “special.”
Attached is a sample poster flier in Word and in PDF format, also an article I wrote on this event some years ago for some more ideas.
Carpe Diem (Seize the Day…and the month of May!)
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Useful links:
http://posturemonth.org/posture-month/
http://www.whathealth.com/awareness/event/correctposturemonth.html
http://www.straightenupamerica.org/