As we move from the summer months into fall, I thought that it might be helpful to preview some marketing ideas for the rest of the year.
Below is a link to several articles on our web site referencing marketing procedures and programs for the autumn and the early winter months.
Marketing is basically physics: for energy to come in, energy has to go out.
Ideally the energy is well directed and of a high quality, but mainly, it has to get out. Quantity first, then gradually, improve the quality.
But everything is done twice: first in your mind and then in the world. First comes the meta-physics, then comes the physics
This is why the most important and first step starts with you – your faith, confidence, and belief in what you are doing and especially, why you are doing it.
Organizational system failures or personal situations can often get in the way that distract us and cause us to lose sight of our purpose or of the great results we have achieved for others in the past.
And, there will always be the negative few that seem to outweigh the positive many.
Sometimes we focus on the “barking dogs” that come out to chase us for a while rather than concentrating on the fire we are racing towards to put out.
Marketing is about communication. It is an “outflow” that sooner or later, directly or indirectly, generates an “inflow.” It is your creative voice that is either filled with mission and purpose, or is forced and desperate. Stymied by failures or disappointments, our “voice” can recede to a whimper or a mumble.
But the fear that can grip us is mostly an invention because too often, we take things too seriously.
The fact is, as Ben and Rosa Zander point out in their book, The Art of Possibility, most of life is just “invented.” I listened to Ben Zander, the conductor of the Boston Philharmonic Orchestra, give an inspirational presentation at the chiropractic seminar called the WAVE in San Francisco in August.
He advised that when we slip and make a mistake, we should just throw out our arms, lean back slightly and exuberantly and say: “Fascinating.” We just can’t take things too seriously and instead we should move on passionately expressing ourselves. Not bad advice from a maestro whose goal is to get musicians to play better.
You could also go out to a field or park and just yell: “I am the greatest and the world loves me and wants to come to my office.”
Don’t be surprised if the universe cooperates.
Marketing your services, like helping people get better, should be enjoyable. It should be fun. You should be smiling and laughing.
And you know, as the song goes:
♪ When you’re smiling, ♫When you’re smiling,♪
♫The whole world smiles with you,♫
♫When you’re laughing, ♫When you’re laughing,♪
♪The sun comes shining through,♫
♫Wishing you plenty of smiles and all the best,♪
Ed
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Here is a great rendition of the song by Frank Sinatra