“You will never reach your destination if you stop and throw stones at every dog that barks.”
Winston S. Churchill
For a printable copy of this tent poster download: Reach Your Destination – Churchill
“Feelings of anger, bitterness, and hate are negative. If I kept those inside me, they would spoil my body and my health.
They are of no use.”
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“Everyday courage has few witnesses.
But yours is no less noble because no drum beats for you and no crowds shout your name.”
~Robert Louis Stevenson
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“I learned this, at least, by my experiment: that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours. … If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
Henry David Thoreau Walden
For a printable version of this tent poster click: Castles in the Air-Walden
I’ll do whatever it takes to win games, whether it’s sitting on a bench waving a towel, handling a cup of water to a teammate, or hitting the game-winner shot.”
– Kobe Bryant
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“I will sell Chiropractic, serve Chiropractic, and save Chiropractic if it will take me twenty lifetimes to do it. I will promote it within the law, without the law, in keeping with the law or against the law in order to get sick people well and keep the well from getting sick.” — B. J. Palmer
What is it with all the bad news ALL the time?
Well, here is some good news: across the boards, practices are returning to their pre-COVID days. We monitor our clients’ numbers closely, and we see offices meeting, and in some cases, exceeding what they did at the same time last year! A few others are even hiring more doctors and staff.
What? Isn’t the world coming to an end?
Hell no! And here is why: people like you, and your patients, are, and always have been, rebellious. Health rebels! You question authority. (How dare you!)
What we are witnessing, for chiropractors and other non-conventional health offices, is nothing new. The good news and benefits of real health care are never promoted, and in fact, are suppressed. Got pain? Here, take some opioids. Back problem? We’ll just do surgery. Too much weight? We’ll suck the fat out. (yuck) Arthritis? Here, have some Vioxx.
You know what real health care is – and isn’t. And you know what? So do your patients. You can’t fool everyone all the time. And I would say that much of the world is with you, despite the massive media slant towards drugs and population crisis control. People are aware of organic food, for example, and so organic products and food stores have had explosive growth in the last 20 years. And supplements! The supplement industry has also seen mega growth and is expected to grow over 12% this year, according to Nutritional Business Journal*.
People know what side you are on – their side. They know what you stand for – health. You are the health doctors, coaches, and teams — curious, caring, and independent. You aren’t beholding to hospitals, a bureaucracy, or drug companies. This is what Dr. Zelenko cited as a factor to help him, and his colleagues come up with an inexpensive antidote for COVID that is 80-90% effective – so effective in fact, other countries are adopting it. I strongly recommend his YouTube videos, especially the one with Del Bigtree. (Link below.)
The chiropractic profession has been the largest and most active professional group standing up for true health for over 120 years. Absolute American and homegrown, your profession has been genuine guardians of health, and has withstood every attack imaginable. So, all this pandemic stuff is pretty routine for you guys and gals. And if this has made you Health Outlaws, I know that sits just fine with you.
Loads of sincere respect and thanks for crisis medical teams, as always. But keeping people out of crisis, out of hospitals is your goal, and ours as well. We share this goal with you and stand with you to help more people become healthier.
Thank you for all you do.
Ed and all of us at PM&A
Del Bigtree and Dr. Vladimir Zelenko 45 minutes
Deal Big Tree “Crimes Against Humanity” – with Dr. Zelenko and others, full presentation. 2:16
Each Monday in June, I’ll be presenting an upbeat musical piece with a link below.
Click the link and listen while you go to the office or while at the office. Sing or hum it. Listen to it with your team before you start your day. Play it while you see patients.
Play music during the week. Take a break, go out back, and dance like no one is watching. Don’t get too serious!
We are all part of a big family – you and your team, your patients, and your community. Nothing unties us more than music.
Good vibes to you,
Ed
JUNE 1 –– Starting the month off with musicians from around the world.
JUNE 8 — Let your patients — and community — know that you will stand by them. Let your team that you will do the same for them.
JUNE 15- Just as ripples spread out when a single pebble is dropped into water, the actions of individuals can have far-reaching effects. Dalai Lama (Azquotes.com)
We don’t always have to make a splash to cause ripples – sometimes our thoughts alone can make a difference.
JUNE 22 – First Monday of Summer!! Just fun music:
Island in the Sun by Weezer
Supplemental tune, a little Country with some drama but uplifting all the same.
It’s a Great Day to Be Alive by Travis Tritt
JUNE 29 Independence Day Week! (in U.S.A.)
Pick one, pick all them, get happy feet and have a great week!
Only in America Brooks and Dunn
This Land Is Your Land Woodie Guthrie
Born Free Kid Rock
A tree withstands storms but continues with its systems.
Just a note here about procedures:
Keep the structure of your business – its policies and procedures — in place. As much as you can, stick to your usual routines.
Certainly, you want to integrate needed changes to prevent the spreading of the virus. And obviously, for many of you, patient volume has changed, so you may have to adjust your work hours and staff hours.
You do need to be flexible. Improvise — where needed, adapt, and overcome! (Paraphrase of Marine slogan!)
But do not let the virus be the tail that wags the dog!
Keep the recalls going. Keep the billing going. Hold staff meetings, if only by Zoom. Rally the team! Review numbers and SET GOALS. Give staff study assignments. If anything, increase your patient communication 5 times – or more.
Strengthen your network.
I bring this up as I have seen a few offices start to slack off on their procedures, and while this is understandable in many situations, it can be a slippery slope. This can set a precedent for neglecting other procedures. This is what leads to office anarchy and what I call “Procedural Atrophy.”
Procedural Atrophy is the gradual dropping out of procedures. For example, you used to call every new patient after their first adjustment and send out birthday cards. Then, you became so busy that you “didn’t have time” to do the calls or to makes sure the staff sent out birthday cards. Two years later, you wonder what happened to all your patients.
We are NOT victims. We will respond positively and use this opportunity to strengthen our resolve and our health network.
Hold true to time tested procedures during unusual conditions.
Stability breeds confidence. Your patients are looking to you to be the rock that they can count on.
Management’s job is to hold the structure of the organization in place. (And then improve upon it.) It may have to be abbreviated, economy of time, effort and money come into play, but … do the usual. Set your goals and stick to your successful procedures to reach them.
Do this, and after this storm passes — your business will be busier than ever.
Working now for the future,
Ed
Heros and Teamwork is what it takes to win this battle against COVID-19.
These are dedicated and brave support professionals and doctors – and there are thousands of you who work hard each day in spite of personal risk — to help others.
And there are also quite a few of us mask sewers! 🙂
Together, we’ll beat this virus.
“The only way to enhance one’s power in the world is by increasing one’s integrity,
understanding, and capacity for compassion.”
― David R. Hawkins
For a printable copy of this tent poster click: Enhance Power- Compassion-Hawkins
“Once you make a decision, the universe conspires to make it happen”
-Ralph Waldo Emerson
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“Always do your best.
What you plant now, you will harvest later.”
-Og Mandino
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“To remain indifferent to the challenges we face is indefensible. If the goal is noble, whether or not it is realized within our lifetime is largely irrelevant. What we must do therefore is to strive and persevere and never give up.”
Tenzin Gyatso, 14th Dalai Lama
(Beyond Religion: Ethics for a Whole World)
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“Gratitude (being grateful and showing gratefulness) is not only the greatest of virtues, but the parent of all others.” -Cicero, 106-43 BC Italy
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“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Declaration of Independence, Congress, July 4, 1776
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“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.
The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” ― Theodore Roosevelt
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“There are three constants in life… change, choice and principles “
-Steven Covey
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“Things work out best for those who make the best of the way things work out.”
― Coach John Wooden
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“Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity.” – Louis Pasteur
For a printable copy of this tent poster click the link: Tenacity – Pasteur
“The supreme accomplishment is to blur the line between work and play.” -Arnold Toynbee
For a printable version of this tent poster visit: Work Play – Toynbee