I have been in touch with most of you and, for the most part, you all are doing relatively well during these days of COVID-19. Of course, the keyword here is… relatively.
Whatta time, eh? Historic, that is for sure. It will change our society and our world as nothing has since, perhaps, WW 2.
The Lighthouse in the Storm
Your role, right now, is so very important. Perhaps more than you know. Your patients have fears, questions, and doubts. Their parents could contract COVID, perhaps they could. They are out of work or soon will be, and there is the apprehension that all of this is a government plot towards totalitarianism.
With all the communication regarding our current situation, you have to remain as a calm source for sound, researched data that provides comfort and solutions. You will have to be a lighthouse in this storm.
YOU are independent. You do not work for a drug company, and you are not beholding to a boss that works for a hospital or a government agency. Therefore, when patients come to you with worries and questions, they trust that what you tell them is unadulterated, unbiased, and accurate information.
And even more, they hope that you genuinely care.
Time to See the World Anew
In some sense, the world is experiencing a big “Time Out.”
Perhaps we can all take this time to become closer to our families and friends. My daughter is cooking more, my son is homeschooling his kids, and I am practicing guitar tunes from my old 1960’s book of folk songs!
I notice on my walks and runs that here, in Milwaukee, the air is fresher, cleaner, and the sky is bluer. Less smog from our southern neighbors and nearby freeways and overhead airplanes. The difference is striking and one can only imagine what we have been breathing in all this time!
It is spring, you have a family and friends, and you have your own self. COVID-19 doesn’t change this.
Good to Great: Redesign your NEW Business.
But what I am most looking forward to is the NEW.
Right now, you have a unique opportunity, during this temporary slump, to reimagine and redesign your business.
You’ve had a good, perhaps a very good business before. But as Jim Collins explains in his book, Good to Great, good can be the enemy of great.
The Good is now the Old, and we have this moment to review our goals and engineer better pathways to them. Now, you can create the Great! This will be your new version of your business based upon all you have learned as a professional and as a business owner or stakeholder. This new version can be your best creation ever.
Over the next few months, we will be discussing this, and I and all of us at PM&A, look forward to helping you and your team create the business of your dreams.
Looking forward to the future,
Ed
PS Happy Earth Day!