Many chiropractors and doctors, despite years of hard work, find their practices stuck in a cycle of growth and decline, unable to reach their full potential consistently. This is often due to operating in a “Personality-Driven Practice”, where the business relies heavily on the doctor filling multiple roles—clinic director, manager, marketer, and more.

While this model can launch a practice, it traps the doctor in a cycle of overwork, limiting growth and personal freedom.

The solution is transitioning to a “Goal Driven Business”, where systems and a motivated team, aligned by shared values, drive success with less direct effort from the doctor. To achieve this:

1. Define Your Philosophy and Values: Write a statement about your business philosophy and distill it into 5-8 heartfelt values (e.g., “Seek to understand, then be understood”).
2. Engage Your Team: Share your philosophy, have team members propose related values, and collaboratively agree on a shared purpose and goals for the business.
3. Systematize Operations: Build a business that runs efficiently, like a flywheel, requiring minimal effort to maintain momentum.

Benefits: Research from Gallup (2023) shows that organizations with clear, employee-embraced values experience 73% higher engagement, 23% higher profitability, 66% lower turnover, and 31% lower absenteeism.

By shifting to a Goal Driven Business, chiropractors can achieve sustainable growth, enjoy more freedom, and continue delivering impactful healthcare, supported by a team united by shared values.

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