Web site development and maintenance can take more work than most people realize. And if you don’t pay, this could happen to you!
From Mashable.com.
Make Sure You Pay Your Chiropractic Web Designer
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Tag Archives: Internet Marketing
Internet Marketing for Chiropractic Offices
What a great teleseminar we just completed about Internet Marketing.
I wanted to provide a short summary and a few follow ups for those who joined us as well as for those who weren’t able to.
Face To Face Networking – now more valued than ever. As we live increasingly in a virtual world of “friends” and emails and ordering products and services from our computers, meeting and connecting in person with real live people is rarer and therefore more valued. Get out of the box and meet people!
Virtual Networking – We discussed Facebook and creating a fan page. Here is a link provided by Dr. Jamie Phillips on how to do this. (link) There are many ways to add content, or information, to your Facebook page including automatic feeds. Dr. Phillips gives one example, using Google Alerts, listed below. But automated content or ads about upcoming events do not take the place of “newsy” and interesting articles about you and your office. A fast note about a patient success, something new about the office, a favorite recipe of one of your patients, a notice from Sister Hilda (a patient) who is inviting one and all to the fish fry at Saint Paul’s this Friday – these are topics your patients are interested in. Keep it local.
The Internet Is About Search. It replaces the phone book, the dictionary, and the encyclopedia. There are many people who are in pain and sick of drugs and corporate medicine and surgery. They are looking for you. Dr. Phillips went over how to best get these people to find you with local search.
Web Site. We also discussed some simple ideas for your web site and what to do if you already have one.
Other Topics Included: The importance of Social Proof, Reputation Management, use of the new bar code on you printed materials and signs, and the coming necessity of mobile web sites were other subjects we spent some time on.
Chiropractic Internet Marketing Assistant. You need one of these! Delegate a team member to put 2 hours in per week, or more, dedicated to working on your internet presence.
We did record this teleseminar and it will be available at no charge for our active clients on our Members site in about a week. Non members who listened to the talk will receive a CD within the next several weeks. The CD can be purchased for $65 – all proceeds will be donated to Oklahaven Children’s Chiropractic Center.
Internet Marketing CD Order Form
Links.
The links below are to PDF documents. For customizable WORD docs, active clients can find these on our Members Site (www.pmamembers.com) under Advertising.
- Chiropractic Internet Marketing Assistant – Chiropractic Internet Marketing Assistant Checklist
- Using your Fan Page – Facebook Marketing Checklist
- Generating Patient Reviews on the Internet. A sample promotion helpful in motivating patients to put reviews of your business on the internet. Care to Share-Reviews
Videos
- How to Create a Fan Page (video)
- How to Set up Google Alerts for your fan page or blog. (Vide0)
More info on Jamie Phillips internet marketing. Link
Internet Marketing That Works
A web site is nice, but can it really generate new patients for you?
The answer is yes! And over the years, depending on the doctor’s internet marketing efforts, we have seen more new patients calling the office because of something they read on the Internet.
You probably have a web site. It could be a templated one you subscribe to or your own customized site.
But having a site is the easy part – it’s what you do with it that counts. It is not like a phone book ad that you redesign every 12 months and then get conned into buying a larger ad by the phone book rep.
We have been studying internet marketing for many years now. It is a science and an art unto itself, with new approaches and technologies evolving monthly. But there is also an awful lot of hype. Every company has a different pitch about how their web site is better. There are new gurus being born every week. Then, at a family barbeque, your 14 year old geeky nephew says he can throw up a web site for you over his lunch as part of a school project. So, what do you do?
Because of all these things, your web site may just sit there. Maybe it catches something now and then like a fishing lure, but more likely, it is mostly ignored and has floated to the river’s edge doing nothing.
We have a solution to this.
We will be sending more info about this soon. But the short version is that someone in your office should be able to work on your Internet marketing every week. Like any marketing, it only works if it is done.
We will be introducing the Chiropractic Internet Marketing Assistant Checklist and Support Program soon. Believe me – the Basic Level will be so easy even a Caveman, or Cavewoman, can do it. (No offense intended!)
The internet is becoming more of a marketing medium for your office – and can be effectively used for generating new patients and keeping the ones you have.
The bottom line? 1-3 new patients for a few hours spent each month working on Internet marketing. Not a bad return.
Make sure you listen to our guest on this Tuesdays’ live teleclass this Tuesday, June 29th, at 12:30 Central time.
Dr. Jamie Phillips, having just given a presentation to the California Chiropractic Association, will be talking about practical steps you and your staff can immediately implement to get more new patients from the Internet.
We have known Dr. Jamie for many years and are impressed with her knowledge, savvy, service, and results. She loves marketing and chiropractic, and is effectively applying these passions to the internet.
More info on Dr. Jamie. LINK
As usual, there is no charge to our clients. The access number and phone number will be posted on your Members site and we will also send you a special reminder email. If you are not an active client, you can register here: LINK.
Looking forward to many more new patients .. and returning active patients.