INTRODUCTION
For 2012, we will be offering an ongoing program of training and support for chiropractic marketing managers, office managers, and chiropractic doctors as CEO’s.
We are calling this the Practice Freedom Package. Its purpose is to help free the office from financial concerns, day to day managements worries, and give it the freedom to follow its greater purposes.
Over the years we have observed that the key barriers to achieving practice success are organizational. The barriers do not lie with chiropractic. It is not a matter of chiropractic failing the office, but the office failing chiropractic.
These failings occur as a practice grows beyond its ability to effectively manage itself. The capacity restraint ultimately stems from the doctor who is too busy doctoring to run her growing business.
This package of webinars and services is designed to help the doctor and the office overcome these organizational limits. More information about how and why this program works can be found on by following the link below.
FREEDOM PACKAGE WEBINARS: COURSE DESCRIPTIONS
♦♦♦♦♦ Chiropractic Practice Marketing Webinar♦♦♦♦♦
When. The 3rd Thursday of each month at 12:30 Central Time.
Description. You will learn principles and accompanying action steps which will help you generate new patients from other patients, from external sources, as well as reactivate former patients and better retain the ones you have.
Each webinar will cover at least 4 practical marketing procedures that are effective in generating more patients.
Who should attend. Designed particularly for chiropractic marketing coordinators and managers, doctors and office managers.
♦♦♦♦♦ Chiropractic Practice Management Webinar♦♦♦♦♦
When. The 2nd Thursday of each month, 12:30 Central Time.
Description. You will learn fundamental principles of management with specific applications to managing a chiropractic practice and business.
Each webinar will cover at least 3 practical action steps to improve individual and group performance, efficiency, and productivity. Also, tips on working with your doctor and how to provide more support for her or him as a doctor and as the CEO.
Who should attend. Designed for office managers, practice managers, and doctor owners
♦♦♦♦♦ Executive Management Webinar♦♦♦♦♦
The Doctor as a CEO
When. Starting in February, the 4th Thursday of every other month, 12:30 Central Time.
Description. Using actual case studies for examples, we will see what worked and what didn’t for doctors and their teams. We will uncover the basic principles of effective leadership and management in case and see how to translate this to your business.
This is training on how to be a prosperous CEO.
Who should attend. This is only for doctors who own their own business.
♦♦♦♦♦ Discussion Group/Share Session♦♦♦♦♦
After the presentation is over, we will open up the group for those who want to stay to ask questions and also to offer their experiences and advice to share with others.
This is often the most popular part of the program as other professionals really want to hear your stories and ideas. So, hang around and share and get to know your fellow teammates from other areas of the country. (Must be ready to contribute and share a successful procedure.)
♦♦♦♦♦ Follow Up Materials♦♦♦♦♦
After the presentation is over, you will receive an email with a link to a private vault of marketing materials referred to in the most recent webinar. There will also be a short summary of our discussion. Additionally, attendees will have access to our private Practice Marketing and Management Library of information and customizable tools for practice building which you can use in your practice.
♦♦Calendar of Classes [Link]
♦♦More information about how and why the Chiropractic Practice Freedom Package (Lots more info here, though not complete.) . Link
I am looking forward to this webinar. Hope I leave with some awesome tips on marketing Chiropractic! Love this idea, Ed!