There has never been a movie like this for chiropractors. Now with this professionally produced documentary on DVD, you have an extraordinary tool to help you educate your staff, patients and community.
It really is historic.
You can learn more about it on the trailer and of course, by watching the movie. I am not going to give it a review here other than to give it two thumbs up.
I recommend that you use it to educate your office team, patients and your community. Here are some tips on doing so:
- It is intended to be shown as a movie and not as a reception room video clip.
- Set aside two and a half hours with your team during some down time. Watch it uninterrupted. No phones, patients, etc.
- Afterwards, eat. Have the food brought it.
- Now, discuss the movie. What did everyone think?
- Then discuss how best to use it – for patients and non patients. Put together some tentative plans.
- Set up two or three special private screenings for 8-10 patients.
- Watch the movie with them, feed them and then ask them what they thought and then how they recommend we use this movie.
- This now becomes a focus group. You will find that you get good ideas from them that might also appeal to other patients. Plus, they will now be very motivated to bring in more of their family and friends.
- Rent a space outside of your office and show the movie for non patients. This requires LOTS of promotion and preparation. Dr. Anthony Ebel has a description with examples of what he is doing this year. See links below.
- Over November and December, use the movie internally to generate excitement with your patients. With Holiday and Christmas and New Year retail promotions, we recommend to keep the promotion directed internally. Then, in Jan and Feb., promote your special screenings to the community.
In the end, I think DOCTORED shows how courageous and committed all of you are who work in and with the great profession of chiropractic.
New ideas and methods that work are often opposed at first before they are generally accepted by the public. This movie will help get your services more accepted and in fact, desired.
RESOURCE LINKS:
Order the movie and trailer
Movie Trailer trailer of movie, originally entitled: “Medical, Inc.”
Dr. Ebel’s flier and tickets Front Back of flier
Interview with one of the executive producers of the movie, Dr. Paul Riegleman from WI (5 minutes) Link
Doctored image you can download for your posters
