A web site is nice, but can it really generate new patients for you?
The answer is yes! And over the years, depending on the doctor’s internet marketing efforts, we have seen more new patients calling the office because of something they read on the Internet.
You probably have a web site. It could be a templated one you subscribe to or your own customized site.
But having a site is the easy part – it’s what you do with it that counts. It is not like a phone book ad that you redesign every 12 months and then get conned into buying a larger ad by the phone book rep.
We have been studying internet marketing for many years now. It is a science and an art unto itself, with new approaches and technologies evolving monthly. But there is also an awful lot of hype. Every company has a different pitch about how their web site is better. There are new gurus being born every week. Then, at a family barbeque, your 14 year old geeky nephew says he can throw up a web site for you over his lunch as part of a school project. So, what do you do?
Because of all these things, your web site may just sit there. Maybe it catches something now and then like a fishing lure, but more likely, it is mostly ignored and has floated to the river’s edge doing nothing.
We have a solution to this.
We will be sending more info about this soon. But the short version is that someone in your office should be able to work on your Internet marketing every week. Like any marketing, it only works if it is done.
We will be introducing the Chiropractic Internet Marketing Assistant Checklist and Support Program soon. Believe me – the Basic Level will be so easy even a Caveman, or Cavewoman, can do it. (No offense intended!)
The internet is becoming more of a marketing medium for your office – and can be effectively used for generating new patients and keeping the ones you have.
The bottom line? 1-3 new patients for a few hours spent each month working on Internet marketing. Not a bad return.
Make sure you listen to our guest on this Tuesdays’ live teleclass this Tuesday, June 29th, at 12:30 Central time.
Dr. Jamie Phillips, having just given a presentation to the California Chiropractic Association, will be talking about practical steps you and your staff can immediately implement to get more new patients from the Internet.
We have known Dr. Jamie for many years and are impressed with her knowledge, savvy, service, and results. She loves marketing and chiropractic, and is effectively applying these passions to the internet.
More info on Dr. Jamie. LINK
As usual, there is no charge to our clients. The access number and phone number will be posted on your Members site and we will also send you a special reminder email. If you are not an active client, you can register here: LINK.
Looking forward to many more new patients .. and returning active patients.