When you are the bottleneck
Many years ago, I attended a large chiropractic conference. I was new to the profession and curious about how things worked.
One of the seminars at the conference was on how to generate new patients. There must have been several hundred in the room. The speaker was charismatic and had some sensible recommendations. The audience seemed enthused.
I was sitting in the back of the room. When the seminar was over, I was one of the first to leave and walk into the hallway where attendees began to cluster to discuss the presentation.
I remember one doctor in particular. He was tall and had his name tag with ribbons hanging down. I didn’t understand what the ribbons meant, but I figured he must have been important.
I asked him how he liked the seminar. He was deliberate, almost authoritative when he said that he liked it and was going to implement some marketing projects. I told him that I thought that was good.
But then, thinking about it, I asked him, “Who in your office is going to do it?”
I remember him looking down at me. He seemed perturbed, as if I had insulted him. He looked up and walked away. Didn’t say a word.
I’ll never forget it.
This was a long time ago, but it made an impression on me.
REMEMBER THE OLD MAXIM
“Do what you do best, and delegate all the rest.”
You can’t do it all.
In the beginning, when starting and growing your practice, yes, you pretty much had to do most everything.
But at some point, you must create other team members who are trained and motivated to share the load. I know practice owners know this, but it’s easier said than done.
This is why a manager is so vital to your practice. Your manager is the fulcrum point that helps you make a team. They are a servant to the team — as you are to your patients.
They help put in the systems that allow all your internal and external marketing procedures to be effective. And not just marketing. Standard procedures for patient retention, patient services, patient reimbursement, and so on.
They take the load off of you, so you are not the bottleneck!
We’ve found that most staff and managers are very willing and want to help their offices grow. But in most cases, they are not sure how, or how best to work with their team, or their doctor.
It is because of this we have developed our Practice MBA program.
Take time each week to train your team.
And for some of you, our manager training program is just what you need to answer the question,
“Who is going to do it?”
Stay Goal Driven,
Ed
P.S. Get on our Waitlist today to ensure you get a spot. First come first serve. Only 15 spots available this fall. [LINK]