Jim Collins, author of Good to Great, after researching many successful companies, noted that great companies “confronted the brutal facts.”
“All good-to-great companies began the process of finding a path to greatness by confronting the brutal facts of their current reality.”
If you want to take your chiropractic business to the next level —the 1st thing you need is an exact and honest picture of where you are now.
You see, you can’t get to “THERE” if you aren’t exactly clear on where “HERE” is.
You may be looking at where you want to go — visualizing your goals — and you should. But before you head out on your path you should really look at where you are now and review your strengths and weaknesses.
It is goal setting season now. If you don’t clearly assess your current practice condition, a year from now you may be right back where you started.
In a hurry to get THERE, we often don’t spend enough time really LOOKING at and assessing what is honestly going on HERE. In fact, it has been our experience that most doctors do not face the blunt facts right in front of them but instead try to “solve” their practice challenges with a new solution. It is similar to a patient embarking on a new treatment program without first receiving a thorough examination.
We have often seen a doctor set goals designed to fix a challenging practice situation in one area when the problem was really emanating from another. For example, your external new patient difficulty may really be coming from messes in your office management.
How is your front desk team member doing (really) after her husband lost his job? What is going on with that therapy procedure you wanted to implement three months ago? Is my billing coordinator writing off too much? How many new procedures has the front desk been given over the last 6 months? How much money am I spending/not spending on marketing? What’s going on with our newsletter program? Where’s my blue coffee mug?
Sometimes we just can’t see the forest for the trees. We become so accustomed to what we do each day that we can overlook what can be choking off our growth – or potentially fueling it to the next level. Plus, we are busy.
Half the battle of growing your business is in squarely observing what is in the way, as well as recognizing what are your greatest resources. Only then can you effectively set your goals.
To help with this, we have developed a practice assessment specifically for chiropractic businesses. It digs into your office and measures 11 different dimensions of your operation. Our first version of this was created nearly 14 years ago and has been used successfully since. This new version is even better.
Much like a functional assessment for your patients, this survey inspects vital areas of your practice and gives each a score. From this, we make a chart that gives you a portrait of what areas are strong and what may need immediate attention. We also provide a written interpretation of the assessment.
Originally, this assessment was used with our active clients as part of their service. Using this assessment tool as well as practice statistics, we could uncover what areas of their business needed the most correction. We also discovered untapped or underutilized strengths that could help energize the office. At regular intervals, we could reassess and note the improvements and what to work on again.
We are now offering this assessment again as a special service which includes:
- The assessment
- Graded and plotted assessment
- Statistical analysis with charts
- Phone consultation
- Written report with practical action steps.
Each question will provoke a greater understanding of your practice. With the results of the assessment charted and the consultation, you will obtain a new perspective of how your office operates. You will also see more clearly what needs to be done to bring it to the level of success that you desire.
Practice Statistics. Of course, you can’t evaluate a business without also analyzing its performance monitors. Most offices keep practice numbers – somewhere. Unfortunately, they are rarely reviewed properly. We know how to analyze them and show you your ratios and the trends that they reveal. If we do not have your current practice statistics already, we will request them on a separate form. After interpreting your statistics, we plot them on charts and correlate them with the results of your Practice Development Assessment. Together, this will allow us to give you an excellent overall analysis of your business and what needs to be done to take it to the next level.
Send in when Completed. When you have completed this assessment, you can fax or email it back to us at Services @ pmaworks.com or Fax: 877-868-0909. We will score and chart each section of your assessment and set up a time to discuss the outcomes with you. We will also send you the results with our written observations and recommendations.
The standard fee for this for non active clients is $250.
NOTE: As of January, 2014, for a limited time promotion, we will be charging only $25. This is almost free, but I don’t want to take up our team’s time with people who aren’t seriously interested in this service. If you take us up on this assessment, I will assume you are hard core about improving your business. As hard core as we are! 🙂 Use the promo code CPDAPROMO to get the discount when you click the link below.
Ed Petty
To purchase: LINK