Category Archives: Marketing

Leprechaun Appreciation Day

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Just saw a greeting card and emulated their design and idea (thanks www.seltzergoods.com) to create a Kid’s Day promotion.

On Saturday, March 15th your office could offer a couple of hours just for kids. Or, you could spread the special promotion out over a few days and call it Leprechaun Appreciation Week.

Leprechauns are mischievous… just like most kids! (Sample poster.)

There are also other types of St. Pat.’s promotions you can do in your office that are fast, fun, and can be productive. For more ideas. (Link.)

And, just to get you in the mood, here is a little Irish Jig.(Link.)

(Will need speakers.)

Party at Chiroville

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Many mall stores, such as the GAP, Banana Republic, Abercrombie & Fitch, have as part of the office policy to create a party atmosphere in their stores. The idea is that potential shoppers passing through the mall will see happy faces in the stores with the music playing (sometimes extra loud) and feel like they want to join in the party.

The same concept applies to your office. It should always be friendly and inviting. And on occasion, it’s OK to go overboard.

Early this week, one of the chiropractic office’s I visited had a pleasant surprise. I made it through the ice, snow, and sub-freezing temperatures to the front door, took off my heavy coat, and walked into the reception area.

The staff were dressed in summer clothes. Marimba island music was playing. There were palm trees and a fishing net over the front desk. The staff were smiling and one of them asked me if I wanted a fruit smoothie, being told that they were not serving rum this morning.

The sign over the blender and freshly cut fruit said: “Welcome to Chiroville”, alluding to Jimmy Buffet’s Margaritaville. While enjoying my freshly made smoothie, I watched other patients come in from the cold and saw how pleased they were with the friendly change of pace of this special promotion.

The staff seemed to have as much fun with it as the patients. And, as did the doctor!

As a side note, the practice is having its best February ever for new patients.

The moral of the story? If every day was a party at your office, wouldn’t you want be there? Wouldn’t you want to invite all of your friends there too?

Wausau Seminar Was A Success!

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We just finished our first seminar for 2008! And, from the comments of those attending (see below), our 3 Goals Chiropractic Seminar was a success.

(Photo of Phyllis giving her presentation. More photos here.)

For our part, we loved it. Dave, Phyllis, and a guest consultant, Mary Jo who is an expert with all things insurance, and me, Ed, had a great time.

The 3 Goals concept seemed to make sense to everyone in that it helped to provide a clear cut path to practice success. We covered how it applied to practice development, marketing, and particularly to many staff functions, from the front desk to financial consultations. Our guest billing consultant, Mary Jo, always appeared to have a crowd around her discussing effective reimbursement tactics.

Our next seminar is in Milwaukee, WI, on Thursday, April 24th. It is an all day seminar, from 8:30 to 5. We will be sending and posting more info on this soon.

After that, we will be hosting a seminar in Minneapolis on Thursday, May 15. Again, it will be an all day seminar. (We will have a special guest which we will be telling you about soon.)

Here are some seminar comments:

“Everyone did a great job!”
“..the presenters were engaging”
“..liked how the program was laid out in easy, step by step ways.”
“Encourages everyone to find their greater purposes.”
“..helped me understand my role in the clinic more specifically.”
“I got more ideas for our patient education.”
“..there were many ideas to improve the our office procedures.”
“..learned how mission affects everything we do inside and outside of the office.”
“..learned about enthusiasm and its role in promoting the office.”
“..got ideas on more structure, policies, control, and the importance of more patient guidance.. throughout care.”
“…reaffirming… learned new perspectives or twists on how we already do things in the office.”
“Phyllis gave great insight into how things can be changed positively.”
“..very informative.”
“..everything present was useful and will help to improve our office.”
“..was wonderful and motivating.”
“..useful ideas on a marketing person and marketing procedures.”
“..excellent presentations…”
“..liked systematizing procedures and getting help on focus on goals..”
“Good ideas on how to monitor clinic performance and set goals and keep track with goals…and marketing meetings..”
“Good for team to hear Phyllis she is very motivating… They got the Big Picture…”
“Good ideas on marketing!”
“..liked the motivational aspect of the seminar..”
“..good review on the Marketing Manager Toolkit for ideas…”
“..high energy.. and kept to time agenda..”
“I liked having a clear concise road map for practice development..” Continue reading →

WHAT RECESSION?

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You know by now that the American economy is just a little bit shaky. On Tuesday, January 22, the stock market dropped 465 points, only to recover to a loss of 128 points due to a fast save by the Fed to cut interest rates a 3/4 of a point. Reports from oversees indicate that foreign exchanges are bracing for a recession in Europe and Asia, caused in part by America’s financial markets and our threatening recession.

But it doesn’t take an economist to add up the facts. The lending market, the housing market, the falling value of the U.S. dollar, the international trade imbalance, and, of course, the huge expense of the Iraq war all add up to big challenges. And, I don’t have to tell you about the condition of “health” insurance.

The reports and financial stats are out there for you to draw your own logical conclusions.

Most of us have seen recessions before, though factors appear to be stacking up to make this recession an especially big one. But who knows for certain? It may be forestalled till after the election, or other factors may come forth and send the economy in a different direction altogether.

It is good to pay attention to current events, but you don’t want to get distracted by the fact that prosperity starts at home – in your office. The best guarantee to surviving a recession, or worse, is to ensure that your practice and business are as strong as possible. In a down economy, there may good investments to be made, but the best investment is in yourself and your business.

The demand for health care, wellness care, has never been stronger. Chiropractors are continually becoming more accepted as the leader in the wellness movement. Your big challenge is simply not to participate in any recession but to move into the leadership role you have as a health doctor, a Doctor of Chiropractic.

There is no recession in the demand for health care and wellness care, nor will there be. Making yourself well known and popular, being accessible, and providing consistently excellent service with quality outcomes will insure your future prosperity.

If you work to continually improve all functions of your businesses, you will always be able to ask: “What Recession?”

Best regards,

Ed

P.S. By the way, our old friend, Dr. Jim Sigafoose wrote about this same concept, with the same title, back in 1991. Here is his article on another web site: LINK

PSS Also, here is what Siggy says about us: LINK