As a chiropractor, there are many reasons why you shouldn’t have practice promotions.
Hundreds. You can come up with 10 right now. Your staff could think of more. So could your family!
Most of them would have something to do with not enough time to do them, or too much of a hassle, or it might cost too much. Then, there is also: not sure if they would work, or what do we do and how do we do it? Maybe you are really too frightened, embarrassed, or burned out to promote.
Now, you could say: “Hey, I already have more patients than I can see.”
Yes, maybe you could. But then you would have to ask yourself: “is everyone in my town getting proper chiropractic and natural health care?” “Is anyone in my neighborhood receiving unnecessary drugs, surgery?”
On the other hand there are only a few reasons you would want to have practice promotions. These would include:
- Help more people
- Fill up your office
- Make more money
- Make your services and those of chiropractic more popular
In terms of traffic lights, promotions are GREEN.
In your office, what light is flashing? Yellow, red, or green?
Green means GO! Promotion = pro + motion. The word comes from “forward motion.”
Ultimately, there are three basic reasons for not promoting:
3. Not knowing what or how
2. Lacking the motivation
1. Lacking the organization
In our upcoming webinar, we cover the what and the how and the why to get your promotions going, fill up your office, increase your revenue, and make your services more popular.
Hope to see you there.
Best regards,
Ed
