Jump on the bus…it’s back to school time!
To some this means the excitement of shopping for new school supplies. To others who are less fortunate, it means embarrassment of arriving on the first day of school without the necessary materials to get a good education. Some teacher’s spend an average of $1000 per year of their own money providing necessary school supplies to those students in need.
Your chiropractic team could help change that by holding a special chiropractic promotion – the School Supply Drive. As the kids head back to school, why not head to the “top of your class” and “jump on the bus” by hosting a School Supply Drive. It will give you visibility in the community, potential new patients and an overall good feeling of satisfaction for helping the kids in your neighborhood!
Click the link above for a sample poster.
(For active clients of Petty, Michel & Associates, go to your PMAmembers site for a customizable poster, patient handout, press release, and summary outline of how to hold a school supply drive.) [Link]
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Chiropractic School Supply Drive: Implementation Summary
A school supply drive is designed to help local kids, and their parents and teachers, round up supplies to help them with their school work.
Many teachers end up purchasing school supplies for those less fortunate with their own money. So, the need is there. This can be a rewarding promotion that can help your community and help you generate some publicity, good will, and a few new patients.
Here are some sample action steps you can use to help you organize and put together an effective school supply drive.
1) PLANNING
a) Decide the dates you will be running the drive. Summer works, August, Sept. Hold it for 1 week. You can actually run a number of them during the year if the perceived need is there.
b) Decide what you will offer. For example:
i) New Patients: a consultation, exam, (if indicated) initial x-ray, and report of findings for $25 and at least 5 school supplies
ii) Existing Patients: May a receive raffle ticket for a valuable gift, such as 5 car washes, $20 gas card, or a Subway Gift Card for at least 5 school supplies
c) Decide what the patient’s responsibility will be.
i) New Patients:
(1) Donation of 5 school supply items plus $24
ii) Existing Patients:
(1) Donation of 5 school supply items
(2) Referral of family and friends
d) Choose a local school (or more) that patients would be motivated to help.
i) Contact the school, preferably the Principal, to obtain:
(1) Information for a press release in regards to the needs of the school and students.
(2) Supply lists
e) Set up area for collection
2) MARKETING (examples)
a) Write a press release and submit to local papers
b) Post your event on your Facebook page
c) Post your event on your Google page
d) Make a flier to post in your office
e) Make a statement stuffer with details of the event
f) Tell all of your patients personally, and regularly remind them to bring in their donation and
g) Encourage existing patients to refer their family and friends.
h) Include in your newsletters
i) Submit a press release with photos after the event and also place news story in fan page and in newsletters.