How do you motivate others to start and continue chiropractic care?
Simon Sinek recently wrote a book about leadership and marketing, and if I didn’t know better, he took it straight from the principles of chiropractic.
Below is a link to a lecture he gave where he describes a fundamental ingredient to effective leadership and marketing. Essentially, he is describing what you in the chiropractic world already know but in a different light.
The talk is 18 minutes, but well worth it.
I am interested to hear how you see it as an effective application of chiropractic principles and how you might to apply it.
This is a great talk. Every Chiropractor should understand this message. Patients don’t buy what we do they buy why we do it.
Couldn’t agree more, Dr. Nick. Useful for your lay lectures, reports, and also for staff meetings.