Tips on Creating a Goal Driven Chiropractic Practice

Helping your employees pursue their professional goals will help them also pursue the clinic’s goals.

How?

Think of yourself. If you are working on learning a new technique professionally, you might feel more energized.

Why? According to Self Determination Theory, each of us has an innate or intrinsic drive to achieve mastery and competence. We want to improve our ability to control the outcomes we produce to better achieve our goals.

I would also add that helping your team members pursue their personal goals will increase their energy to do the same for the clinic’s goals. So again, think of yourself. Looking forward to that hunting trip, that vacation with your kids to Europe, or getting in shape at the gym can give you more optimism, hope, and zest for doing your best at work.

As Vitktor Frankl says:

It is a peculiarity of man that he can only live by looking to the future.

A Goal Driven clinic is systematized and motivated to achieve its goals. It achieves this partly because it takes into account different survival energies: the patients, the practice, and each employee.

At the first of every year, besides setting clinic goals, the clinic director can meet individually with each team member for a goal-setting meeting regarding their career and professional goals. (Download sample Individual Development Plan forms)

Staff members might be interested in different subjects, such as anatomy, human behavior, customer service, or marketing. Perhaps there are certification programs for staff. Meet with your doctors as well: what areas do each want to explore and study?

Work out the goals, then discuss different approaches to achieve these. Then, check back in 6 months on their progress. The practice manager can ensure that this happens.

You can also discuss the personal development goals of each team member. For example, perhaps they wanted to try a new sport, take a unique vacation with their family, or learn a new language.

This holistic approach to leadership and management is part of what we call the Goal Driven System.

Help your people achieve their professional and personal goals, and they be more energized to do the same for the clinic to achieve its goals.