If I was starting my chiropractic practice next week, one of the first things I would do would be to hire a front desk assistant.  But not just anyone.

She, or he, would actually be my front desk coordinator, almost my Patient Service Coordinator.

Because I needed an individual who was dynamic and proactive,  I probably would not hire someone who had worked on a medical front desk, post office, or as librarian. I would be interested in hiring someone who had been a successful athlete, wait person, or sales person.

This critical attributes of a successful front desk department, in many cases, are so overlooked that many doctors are inadvertently holding their offices back.  Possibly looking for examples from other businesses, the front desk often becomes the part time insurance department, phone receptionist, and secretary.

We have seen established offices shoot up by a third just by having the right person on the front desk.

You need the right person. But they also need the right systems.

Think of your front desk coordinator as the tour guide and she has to fill the bus each day. Say there are 100 seats on the buss. Some people climb right on board. Others kind of drift around and she helps them get on board.  Maybe a few are home sleeping. She calls and wakes them up and gets them on the bus. “Don’t want to be late..!”  And some may think they are just too “sick” to come in. Her job is to fill the bus – each day. 100% capacity.

As the doctor, you are the driver and the buss is the Health Bus.

You should know where you are taking the patients.  Are you transporting them all the way to the Land of Health and Wellness, or are you dropping them off to linger in Pharmaceutical-vile?

That choice is yours. But wherever you take them, you want a front desk that fills up your buss.

Phyllis Frase can teach you and your team just how to do this. And she can inspire them to do this. She is probably the most dynamic CA trainers in the country – certainly one of them.   For over 11 years, she has been speaking at Parker Seminars and state associations and receiving standing ovations.  She is even scheduled to speak in New Zealand later this year.

Don’t miss her telecasts this Tuesday.

And if you can make it, come to our seminar and to her break out session and get more than 4 hours of “killer” front desk training.

Live long and be healthy, and fill up your bus!

Ed