A recent survey by Consumer Reports Rating Center, posted on WEBMD.com, says that more people seek chiropractic care for back pain than other therapies.
The article also states that 58% of those surveyed said that chiropractic helped “a lot” compared to 46% who said that physical therapy “benefited” them.
You can read the article here.
We made a poster version of this article for your patients if you want to post it on your office bulletin board. This can also help you with generating patient referrals.
Consumer Reports has not always been a promoter of chiropractic. However, with this survey, they have no other choice but to print the facts.
While this is good news, the survey also shows that the patient has other non surgical and pharmaceutical options. These other options should be taken into consideration when you put together you general marketing strategy.