Category Archives: Reimbursement

Upcoming Events…

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Reimbursement Teleseminar. Our third in a four part series on Chiropractic Reimbursement will be held this Tuesday, November 4,  12:30–1:30 pm, Central Time.

NOTE: Dave has suggested that you do your voting BEFORE so that you have this time set aside to attend this valuable teleseminar.

The topic covered is Account Management – taking the next logical step on following up on each account in your office. When do you call? When do you send to collections? When do you write it off? How do you know where your accounts are?

Phone number and access codes will be available on client member site this Monday.  If you are not an active client of PM&A, you may learn how to obtain access to this telesminar here.

Seminars
We are getting prepared for our year ending seminar programs, one in Boston on November 6, and the other in Chicago on December 4.  These are really outstanding programs designed to motivate, educate, and train doctors and staff on how to have fun building a self sustaining practice that runs close to full capacity.

Dave, Phyllis and myself will be in Boston all of next week where we will not only be presenting our seminar with Dr. Peter, but visiting clients and even taping a television interview. On Saturday, we then have the privilege of meeting with some 50 doctors for a special Philosophy Night. Each month, a large number of motivated and principled Massachusetts chiropractors get together for socializing and discussing some non-mechanical aspect of chiropractic.  We will take pictures and pass on what we learned.

The Boston seminar is almost sold out and Chicago is filling up. If you are interested or plan on attending, the sooner you send in your registration, the better. Registration form is here.

Wishing you all the best,

Ed

Fight or Flight – Creating Your Own Economy

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Brookings, Oregon.
Wednesday, October 1, 2008

***Rock stable principles in a sea of bad news – and the future of your practice
***October promotion with sample
***Reimbursement teleseminar coming soon
***Seminars in November and December
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Are you scared?

More and more, it seems like fear mongering is used by associations, consultants, and governments.

One doctor, who is having his best year ever, recently called in worried, questioning what he should do. He had just read his state association’s monthly magazine with the headline that chiropractors earned less, again, this last past year.  The article cited a survey and offered no real encouragement about what to do.

As a client of ours, we referred him to objective evidence that the action steps he had been working on were taking his business to record highs and that we were on the right track.

Another article by a well known chiropractic and dental consultant published last year talked about how chiropractic was all washed up. He suggested chiropractors start working for massage therapists.

You can always find bad news. But the fact, and the good news, is that if you implement fundamental marketing and management systems into your practice, and keep them going on a recurring basis, it will grow.  We know this to be true as we see it demonstrated from the numbers that come in from our clients. They are growing.

For business in general, at least here in the Midwest, things aren’t all bad. A recent report says that “Business activity in the U.S. Midwest expanded in September at a faster rate than expected, with production picking up rapidly and hiring rates on the rise, a report showed on Tuesday.” (Reuters, Sept. 30)

Fear is a strong emotion. It can make you panic and lose sight of what is right in front of you. A major reason people drown while swimming is because they let fear take control of them.

There may be threats to your survival staring you down, but fear and panic only make it worse. In the martial arts, you are trained to stay calm in violent situations and use your energy only when it is most effective. You have to be willing and able to take action. Fleeing can be more dangerous. But most of all, you stay calm, stay focused, and get through the situation ideally with non violence.

While our economic system, as well as our health care system, continues to destabilize, consider these elements which are as stable as rocks in pounding surf.

Chiropractic Results. Chiropractic has worked through wars, depressions, recessions, and will continue to do so no matter what the future brings.

Need For Chiropractic Care. People have needed chiropractic care in the past and this won’t change. In fact, with an aging population and a growing orientation towards wellness, the demand for chiropractic care will only grow.

Business. Globally, the Market will go through whatever changes it needs to go through. Locally, however, the principles of the Market and fair exchange do not change. People will pay for quality services and goods that they feel they need.

Your chiropractic practice, properly systematized, is an engine that exchanges the health benefits of chiropractic care with those who need it.

So, don’t be distracted by fear mongering about the national or even the chiropractic economy. Do not panic. You are not drowning.

What is the outlook for your business? It is promising! Why? Because you are able to create your own economy by implementing and maintaining effective marketing and business systems that support your practice.

Work on your business. Make it better. Learn about marketing and how to systematize your procedures. Study and get support as needed to improve all aspects of your operation. In fact, now more than ever, the best investment you can make is in your business.  But, keep in mind the fundamentals mentioned above never change.

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October Promotion. Here is a simple promotion you can use for October, or any month. Link to promotion.

Show Me The Money – Teleseminar on Chiropractic Reimbursement. As a reminder, this Tuesday, October 7, we will have another teleconference on Chiropractic Reimbursement. Our last one was a tremendous success. Dave Michel is truly an expert in this area and your staff will benefit from attending this one hour seminar.   For active clients, the access code and phone number will be posted on our member’s site by Friday, October 3.  If you are not a client, you can learn more here –more info.

Seminars. Then, take advantage of attending one of our 3 Goals Seminars in Boston, on Thursday, November 6, or Chicago on Thursday, December 4.    More info.

New ABN Form Coming Soon

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As some of you have already heard, Medicare has revised the ABN form that patients sign. [What is the ABN form? From the American Chiropractic Association.]

The revised form, with a new title, “Advance Beneficiary Notice of Noncoverage,” can be found here.

Although the use of this new ABN form is not mandatory until September 2008, you can start now if you know the rules, have the new ABN form, and implement it properly.

So far, WPS Medicare (for Wisconsin, Michigan, Illinois, and Minnesota) has not mentioned the new form or implementation, but other states have already started the process.

Thanks to Bev for alerting us to this.

If you are aware of anything new about this form, or any insurance issues affecting chiropractic care that other offices might want to know, please feel free to post a notice here or email us at pma@pmaworks.com.