Are ready for flu season?
Big Pharma is.
If you haven’t seen the ads yet, you will soon. And so will your patients and potential patients.
It’s just business. “The global influenza vaccine market size was valued at USD 7.02 billion in 2021. The market is projected to grow from USD 7.54 billion in 2022 to USD 13.58 billion by 2029.” (Market Research Report, Fortune Business Insights, Sept 2022)
So, what does this have to do with practice and business development?
Your Unique Selling Proposition
In a practical sense, you are the uncola of the cola healthcare world.
You are health doctors – not disease doctors or drug doctors. However you want to frame it, you can define what you do as different than the pharmaceutical alternatives in such a way that you stand out from the crowd.
Remember, it is not necessarily what you do that counts. It’s what you stand for.
You stand for natural health. As Simon Sinek reminds us, “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
Better Service and Better Health
In my book, the Goal Driven Business, I reference how consumers want more information about their services and products. Especially in this age of abundant and ready information. Patient education is not a chore, it is a service that, if it is well presented, patients appreciate.
But even more, you know about the immune system and what improves it. But natural approaches to boosting the immune system are not emphasized by the medical “information” that is promoted and posted. But you know better: adjustments, exercise, vitamin D, C, and all the rest. Acupuncture too!
It does take a little more time to educate your patients and community. But think of it as a clinical service that makes you unique and special. Think of it also as a marketing expense.
Pride and Purpose
There might be another reason to educate your community on natural approaches to viruses, one that is more personal.
You might feel that your patients and neighbors are being misled and that vital information is being kept from them. You may want to right this wrong!
And lest anyone tries to reframe you as unscientific, the leading cause of death is errors in medicine.(2)
So… the Flu Season is on its way. Go for it!
Enter the race and position yourself and your team as the good guys, the Natural Health Clinic that gets results. And by the way, don’t overlook that you all need to practice what you preach!
There is a very large portion of the population that is seeking a more natural lifestyle. Google search terms show strong interest in natural remedies. You will appeal to them — they are just looking for a health-oriented team to help them maintain and improve their healthy lifestyle.
Seize Your Future,
Ed
Links to the above references and others on the blog, here:
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