We have been working on some new marketing projects and are now ready to tell you about them.
They are hot, effective, and don’t cost an arm and a leg. You can do them and if you do, you will see more new patients.
They are not totally a secret, so I am going to tell you what they are. But first, I want you to know why we are doing so.
We’ve often been asked why we do what we do: Why do we consult and coach chiropractors. Why not dentists or MDs, or why consult at all? Why this line of work? Particularly since we are not chiropractors.
Well, first of all, we have consulted dentists, MDs, podiatrists, even attorneys and are not averse to doing so. We have done well with them, in fact.
Not being chiropractors gives us a distinct advantage. We are not biased to a particular technique, or so in love with our own procedures and with what worked with our patients that we can’t help another doctor work out what is uniquely best for her or him.
But the thing is, we really share the philosophy and mission of chiropractic – and the Attitude as well.
Chiropractors help people get well without the use of drugs. They promote a healthy lifestyle. Now, it should be no news to you reading this that this has always gone against Big Money. The Big Money is in disease care.
We truly feel that chiropractors are the Health Rangers and Health Champions in a world dominated by gold digging corporations that manipulate public opinion to eat badly – and buy more and more drugs.
Chiropractic, by its very nature, opposes this and has for over a 100 years.
But reviling disease care peddlers can only provide you with a short term self righteous ego boost. The real solution is not to loudly ridicule drug companies and the MD monopolies, or their bed partner, the health insurer. (But it may make you feel better, so go ahead! In fact, give ’em hell.)
The real solution is to tell your story.
Communicate loudly and continuously the benefits of chiropractic as the FIRST solution people should seek for their HEALTH.
We have seen and know the benefits of chiropractic and the chiropractic lifestyle and have seen the alternatives: sick, brainwashed people fed drugs and receiving “procedures” at great expense to our economy.
So that’s why we do this. It is a personal thing.
Now, to help you tell your story this summer, we have a number of super cool – and effective – programs which we will be presenting over the next few weeks.
1. Internet Marketing. Having a web site is no longer enough. It is what you DO with it that counts. We have put together action steps that a chiropractic assistant can follow to help get you more new patients from the Internet. (Special teleclass program with Dr. Jamie Phillips on Tuesday, June 29th. More info soon.)
2. Community Services. Since the 1980’s, screenings have always been around. We have organized our successful experiences with screenings, and other external events, to show you how to greatly increase your new patients from these events. This is a fun program.
3. Energizing Your Marketing and Your Practice. Without giving away the whole program, we have new slant on an old approach to practice marketing that has proven to generate more new patients just with your current programs. The best part: it doesn’t cost a dime!
4. Innate Marketing Secrets: How To Generate More New Patients Invisibly. This is based on study we have been doing for a while now. It is almost spooky in how it works. But it does. Stay tuned.
5. Practice Management. We will show you a powerful management tool – that the whole staff can use – that increases production and improves performance. And it is nothing new. You have it already, but for the most part, most offices just don’t use it.
It’s summer time and we want to help you get more people healthier.
Watch for more information on these programs soon.