This month we cover a couple of import topics, both of which can bring you more income if managed correctly: Chiropractic Staff Performance and Community Relations Marketing.
TEAM PERFORMANCE
How well does your staff perform their duties?
Studies show that there are 3 primary methods to improve performance:
- Deliberate Practice
- Expert Coaching
- Family and social support.
Natural talent is a factor, but is never enough by itself and is often overrated.
So, how well does each member of your team perform? Are they experts? Are they ready to teach their own seminars?
And how about your how team? How well do all of you work as a team? Will they go to the Super Bowl or World Series this year?
Your office responds to training like any athletic team or musical group. If the scoreboard shows that the numbers aren’t where they should be, then individual performance or team performance is a likely reason why.
What is the fast and economical solution? Training. Coaching. This is something you and your office manager, and each team member can learn.
Team training is not done by just one person; it is done by the team. One member helps the other member, and back and forth until both improve.
Our webinar this week covers just this topic.
10 Tips on How to Be An Effective Team Trainer
Tools and Tips for Fast Team Training That Pay Off
Thursday, March 8th, 12:30 CT
Don’t miss it. Excellent for Clinic Owners (CEO’s) and Office Managers.
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COMMUNITY SERVICES: External Marketing
We all live in caves.
We live in a cave house. Then we get into our cave car and drive to our cave office and stay in our cave rooms.
Meanwhile, there is a whole world out there with thousands of people that need your care, but don’t know it. And the main thing you have to do is to just … SHOW UP and do something.
What’s so hard about that?
You all have done screenings and you all have done some kind of external events: workshops, school presentations, visiting medical offices. The hard part is not the presentation. The most difficult (and it is not difficult) is getting these events scheduled.
Ideally, you should have your community services calendar scheduled with a few external events of one kind or another every month.
This is the subject of our next marketing webinar.
Scheduling Effective External Events and Generating External Referrals
Learn how to schedule effective events in this short webinar.
Thursday, March 15th, 12:30 Central Time.
How to Register
For guests, you may register for all of these webinars, plus full access to our extensive practice building library for one low introductory fee of $250/mo for all classes.
For all active PMA clients register immediately for these classes at: Active Client Registration. (Register for each webinar separately. You will automatically receive your special log-in access number where you can participate via computer, or by telephone only.)
If you’d like more information visit our website HERE, or contact Linda via email at Linda@pmaworks.com, or call her at: 888-762-8808
You can also download a calendar for upcoming webinars: LINK