A fundamental component to marketing your chiropractic services is communicating a reason, rationale, or a purpose for why you are marketing.<\/p>\n
For example, if a store has a SALE each month with a discount on some of their items, you might think: \u201cSo what? Just another sale.\u201d<\/p>\n
So the department store thinks up some reason for the sale. It could be \u201cBack-to-School\u201d sale, a \u201cFood Drive\u201d sale, or a St. Patty\u2019s Day party.<\/p>\n
All of your marketing should have a topical theme. In our marketing materials,<\/a> we have many, from Organic Health Care Week (in conjunction with Earth Day), Mother\u2019s Day coupon with flowers, Fibromyalgia Awareness Week, etc.<\/p>\n But behind all of these themes should be a more dominate reason for your marketing. And here is a powerful truth: The better your staff, your patients, and your community understand this reason, the more responsive they will be in to your marketing efforts.<\/p>\n For example, we recommend that you write a letter to your patients explaining to them your real reasons for marketing your services. It could called: \u201cWhy We Promote – A Letter to Our Patients.\u201d\u00a0 To help you get started, we have a questionnaire here and a sample letter.<\/p>\n (For our clients, we have written a sample letter that has become popular which you may access on your Member\u2019s web site under \u201cNew Stuff.\u201d (need password.))<\/p>\n Why Do You Market Your Chiropractic Services?<\/strong><\/p>\n Answer these questions thoughtfully.<\/p>\n Then, compose a few paragraphs for a letter, or for your web site.\u00a0 You can also use this as a close on your patient lectures.<\/p>\n A fundamental component to marketing your chiropractic services is communicating a reason, rationale, or a purpose for why you are marketing. For example, if a store has a SALE each month with a discount on some of their items, you … Continue reading \n