{"id":7611,"date":"2026-06-23T11:00:02","date_gmt":"2026-06-23T16:00:02","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=7611"},"modified":"2026-06-21T18:59:07","modified_gmt":"2026-06-21T23:59:07","slug":"your-front-desk-practice-driver-or-practice-denier","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/your-front-desk-practice-driver-or-practice-denier\/","title":{"rendered":"Your Front Desk &#8211; Practice Driver or Practice Denier?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/static.wixstatic.com\/media\/d7f89d_d04bf905a1cf4f9fb2ba4691b099b789~mv2.jpeg\" alt=\"front desk comparison in the chiropractic office\" width=\"1692\" height=\"929\" \/>I walked into two businesses recently.<\/p>\n<p>I needed some printing done so I visited a local printing business. It was near a local college. As I walked in, I noticed that the front desk was covered with a see-through plexiglass, from the ceiling to the counter. There was a small opening just above the counter. The woman behind it looked up, begrudgingly, as if I was interrupting her. I asked her some questions and soon decided NOT to work with the company.<\/p>\n<p>But here\u2019s the weird part&#8230;<\/p>\n<p>It was a printing company that made signs. So, it had its own sign, a colored banner actually, up at the top of the plexiglass on the Front Desk. It read: WE ARE ALL VACCINATED.<\/p>\n<p>Now, I don\u2019t keep up with all the new trends, like the latest songs, clothing styles, and what is popular nowadays. So, I am asking, is this the new COOL?<\/p>\n<p>Then, the next office I visited was a chiropractor\u2019s. So, I walk up to the front desk. Well, not all the way. In front of the front desk was high table, belly-height. I guess this ensures that I just don\u2019t get too close to the person who is on the other side of the desk.<\/p>\n<p>So, from a distance of 4 to 5 feet, the woman at the front desk looks up from what she was doing and with a concerned and cautious look, asks how she could help me. I attempted a conversation, but she was not interested. I said that I have known the doctor for many years and wanted to drop something off for her. She was still not interested in me or the promotional material I was leaving for the doctor.<\/p>\n<p style=\"text-align: center;\">== == ==<\/p>\n<p>What the heck?<\/p>\n<p>What is wrong with people nowadays?<\/p>\n<p>No\u2026 \u201cHowdy partner, what brings you into town?\u201d \u201cYou from these parts?\u201d<\/p>\n<p>Is everyone scared or angry?<\/p>\n<p>So, this takes to me to the point of this newsletter&#8230; <em><strong>your Front Desk<\/strong><\/em>.<\/p>\n<p style=\"text-align: center;\">== == ==<\/p>\n<p><strong>Why do you have a Front Desk?<\/strong><\/p>\n<p><strong>What is its Best Purpose?<\/strong><\/p>\n<p><strong>\u2192<\/strong>The purpose of your front desk is to fill up your appointment book.<\/p>\n<p><strong>\u2192<\/strong>The ideal outcome of the Front Desk is a fully scheduled \u2013 and kept \u2013 day.<\/p>\n<p>How does the Full Desk fill the book? You name it:<\/p>\n<ul>\n<li>Being friendly and conversational is a good start.<\/li>\n<li>Not being frightened of germs or cooties from cheerful older guys<\/li>\n<li>Converting phone call inquiries to appointments<\/li>\n<li>Generating referrals from existing patients\u2019 families, friends, employer, and clubs\/associations. (This can be a significant source of new patients.)<\/li>\n<li>Retaining existing patients.<\/li>\n<li>Getting involved in community events that generate more new patients.<\/li>\n<\/ul>\n<p>Basically, the front desk should own patient volume \u2013 and be rewarded for it. They should be a \u201cDemon on Control,\u201d and \u201cAggressively Friendly.\u201d<\/p>\n<p>Keep it simple.<\/p>\n<p><em>Do not burden the Front Desk<\/em> with insurance or other admin duties. That clogs up the flow. (This is too typical and tempting, so guard against it.) And don&#8217;t frighten your Front Desk staff about the dangers of germs or other people!<\/p>\n<p>Keep it simple and focused to fill up that appointment page\/sheet\/screen.<\/p>\n<p>And remember \u2013 \u201cThere\u2019s always room for 1 more!\u201d<\/p>\n<p><strong>Stay Goal Driven,<\/strong><\/p>\n<p><strong>Ed<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I walked into two businesses recently. I needed some printing done so I visited a local printing business. It was near a local college. As I walked in, I noticed that the front desk was covered with a see-through plexiglass, &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/your-front-desk-practice-driver-or-practice-denier\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,191,18,555],"tags":[361,451,447,53,363,377,367,144],"class_list":["post-7611","post","type-post","status-publish","format-standard","hentry","category-practice-management","category-staffteam-training","category-team-morale","category-the-goal-driven-business","tag-chiropractic","tag-driven","tag-goal","tag-health","tag-management","tag-michel","tag-petty","tag-practice"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=7611"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7611\/revisions"}],"predecessor-version":[{"id":7612,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7611\/revisions\/7612"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=7611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=7611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=7611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}