{"id":7547,"date":"2026-05-05T07:02:51","date_gmt":"2026-05-05T12:02:51","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=7547"},"modified":"2026-05-08T07:18:51","modified_gmt":"2026-05-08T12:18:51","slug":"playing-to-win-in-chiropractic-and-healthcare","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/playing-to-win-in-chiropractic-and-healthcare\/","title":{"rendered":"Playing to Win in Chiropractic and Healthcare"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" alignnone\" src=\"https:\/\/static.wixstatic.com\/media\/8524f0_dffb3ee3534d44479a25e7d3ddf6c0ef~mv2.jpeg\" alt=\"Bill Walsh, Head Coach of the 49ers, conferring with Joe Montana\" width=\"454\" height=\"365\" \/><\/p>\n<p style=\"text-align: center;\">Bill Walsh, Head Coach of the 49ers, conferring with Joe Montana.<\/p>\n<h2 style=\"text-align: center;\"><em>Practice Management as a Sport in Your Chiropractic and Healthcare Business<\/em><\/h2>\n<p>I enjoy sports.<\/p>\n<p>Well, <em>enjoy<\/em> isn&#8217;t quite right\u2026 Enjoy is too passive. I don&#8217;t think you can just &#8220;enjoy&#8221; sports.<\/p>\n<p><em>It is an activity you play to win<\/em>.<\/p>\n<p>That summarizes it. You embark on a pursuit where you want to achieve something \u2014 but you may not. You may lose! So, you have a goal \u2013 to <em>win<\/em>. And <em>not<\/em> to lose.<\/p>\n<p>But I think the keyword is\u2026&#8221;PLAY.&#8221;<\/p>\n<p>I will come back to this.<\/p>\n<p style=\"text-align: center;\"><strong>All Kinds of Sports<\/strong><\/p>\n<p>Many of you have kids or grandkids involved in some kind of sport \u2014 baseball, track, chess, even online games. Maybe you play yourself.<\/p>\n<p>I recently bought a book for my grandson who pitches. It&#8217;s called <em>Ninety Percent Mental<\/em> by Bob Tewksbury, a former Major League pitcher. Reading it, I realized his tips apply just as well to running a practice \u2014 because where you work has all the elements of a sport:<\/p>\n<ul>\n<li>A scoreboard<\/li>\n<li>Plays and routines<\/li>\n<li>Teammates and coaches<\/li>\n<li>A playbook<\/li>\n<li>A time limit<\/li>\n<li>Goals and obstacles to overcome<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Tips on Winning in Your Chiropractic Healthcare Practice<\/strong><\/p>\n<p>Tewksbury talks about two things that stuck with me:<\/p>\n<p>The <strong>&#8220;Little Man&#8221;<\/strong> \u2014 the inner voice that tries to derail your performance with negative thoughts. Learn to recognize it and silence it.<\/p>\n<p><strong>Pre-game Routines<\/strong> \u2014 controlled breathing, visualizing success, positive affirmations. These help players stay calm and focused when it counts.<\/p>\n<p>Here are two of my own:<\/p>\n<p><strong>1. Stay focused on your Goals.<\/strong> This means both the big ones \u2014 your purpose, your <em>why<\/em> \u2014 and the practical ones, like what you want to achieve by the end of the week. Visualize them. Commit to them.<\/p>\n<p>But then\u2026<em>play<\/em>!<\/p>\n<p><strong>2. The importance of Play.<\/strong><\/p>\n<p>A sport is an activity you play to win. The keyword is PLAY. Not fight, not stress \u2014but <em>play.<\/em><\/p>\n<p>When work becomes too serious, mistakes multiply and stress fills the room. In a chiropractic practice, patients feel that. Trust me \u2014 I&#8217;ve seen it work both ways. A too-serious office, and numbers go down. A focused but playful office, and numbers go up.<\/p>\n<p style=\"text-align: center;\"><strong>Bill Walsh<\/strong><\/p>\n<p>When I lived in San Francisco, I was a huge 49ers fan. Before Super Bowl XVI in 1982, coach Bill Walsh arrived at the team hotel in Detroit a day early \u2014 and paid a bellhop $20 to borrow his uniform.<\/p>\n<p>When the team bus arrived, Walsh \u2014 in full bellhop attire \u2014 tried to grab Joe Montana&#8217;s luggage (Montana was the starting quarterback). Montana, not recognizing him, brushed off the &#8220;silver-haired bellhop&#8221; and told him to get lost. When the team finally recognized their coach, the place erupted in laughter.<\/p>\n<p>The relaxed 49ers went on to win their first Super Bowl, beating the Bengals 26-21.<\/p>\n<p>Regardless of your role \u2014 doctor, owner, front desk, or bellhop \u2014 be goal driven.<\/p>\n<p>But playfully.<\/p>\n<p><em>Ed<\/em><\/p>\n<p><strong>This weeks cool tune is from the Playing for Change series: <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/www.youtube.com\/watch?v=ph1GU1qQ1zQ\" target=\"_blank\" rel=\"noopener\">The Weight<\/a><\/span>, with Ringo Starr and Robbie Robertson.<\/strong><\/p>\n<p>By the way, Joe Montana said this about chiropractic: \u201cChiropractic care works for me. I\u2019ve been seeing a chiropractor and he\u2019s really been helping me out a lot. Chiropractic\u2019s been a big part of my game.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bill Walsh, Head Coach of the 49ers, conferring with Joe Montana. Practice Management as a Sport in Your Chiropractic and Healthcare Business I enjoy sports. Well, enjoy isn&#8217;t quite right\u2026 Enjoy is too passive. I don&#8217;t think you can just &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/playing-to-win-in-chiropractic-and-healthcare\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,42,147,15],"tags":[361,36,451,276,447,810,710,377,367,793,811],"class_list":["post-7547","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-chiropractic-fun","category-chiropractic-leadership","category-practice-management","tag-chiropractic","tag-chiropractor","tag-driven","tag-football","tag-goal","tag-grandkids","tag-healthcare","tag-michel","tag-petty","tag-sports","tag-win"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=7547"}],"version-history":[{"count":5,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7547\/revisions"}],"predecessor-version":[{"id":7552,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7547\/revisions\/7552"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=7547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=7547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=7547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}