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Your Opportunity is Now<\/p>\nYour Opportunity is Now<\/p>\n
A landmark JAMA Network Open<\/strong> 50 state study (2024) found trust in physicians and hospitals plummeted from 71.5% in 2020 to 40.1% in 2024\u2014a 31 point drop across every age and income group.*<\/em><\/p>\n Gallup<\/strong> confirms the free fall: confidence in the CDC and FDA is at record lows, and only 18% of Americans now view the pharmaceutical industry positively.*<\/p>\n I am sure this doesn\u2019t surprise you \u2013 or anyone in chiropractic or natural health\u2014and even many in mainstream medicine. Despite marketing, lobbying, and billions in PR, Big Pharma isn\u2019t fooling everyone anymore.<\/p>\n I just read an article by researcher James Lyons Weiler, PhD who cites the same data and adds:<\/p>\n \u201cA 2023\/2024 global analysis of 2,500+ patient organizations showed pharma\u2019s reputation falling from COVID era highs, with U.S. patient groups rating the industry \u2018Excellent\/Good\u2019 dropping from 65% to 57%.\u201d<\/p>\n He also mentions Dr. Eric Berg, who has 14.5 million YouTube subscribers. An AI driven review of 102,000 comments across 152 videos on his channel revealed something bigger than diet tips. Viewers share personal stories of reversing illness through nutrition while expressing fury<\/em> toward mainstream medicine, pharma influence, and decades of failed dietary dogma.<\/p>\n Oh\u2026did I mention that Dr. Berg is a D.C.! (How many subscribers do you have? Lol)<\/p>\n Weiler cautions that YouTube comments aren\u2019t a representative sample\u2014but the passion matches national surveys: not mild skepticism, but documented anger.<\/em> (\u201cA society of healthy people is a big threat to the pharmaceutical industry.\u201d \u2014 4,229 likes.)*<\/p>\n You\u2019ve heard the same from your patients\u2014and from MDs, nurses, and whistleblowers who\u2019ve paid the price for honesty. The industry is captured. Even AI built on \u201cmedical consensus\u201d logic tends to reinforce circular reasoning, never asking who funds the evidence base sustaining the trillion dollar medical machine.*<\/p>\n HOW TO LEVERAGE THE GREAT MEDICAL DISTRUST<\/strong><\/p>\n This presents a heightened opportunity for you to step out and be the provider your community can trust.<\/p>\n As chiropractic and natural healthcare professionals, you\u2019ve always stood outside the medical matrix and big pharma oligarchy. In marketing terms, that\u2019s positioning: you are positioned in the marketplace as providing natural, honest wellness for the whole family.<\/p>\n We applied these principles when we built our 25 office Wisconsin network\u2014and it worked. Our constant theme:<\/p>\n \u201cPain Relief and Better Health, Naturally.\u201d<\/em><\/p>\n (Contact me if you want details on how we positioned ourselves as trusted neighbors in our communities.)<\/em><\/p>\n And the fact is, natural health providers are growing in popularity.<\/p>\n Data from 2024-2025 state boards and public review platforms show chiropractic care continuing to rise \u2014 patient satisfaction averaging 4.8 out of 5 stars (roughly 98 % positive feedback). Google search interest for \u201cchiropractor near me\u201d still 30 percent above pre pandemic levels.*<\/p>\n And a Gallup\u2013Palmer survey trends confirm that more than six in ten Americans now view chiropractors favorably\u2014the opposite trajectory of hospitals and drug companies. In short, while institutional medicine loses trust, chiropractic earns it.*<\/p>\n There are similar uptrends with naturopaths and independent MD\u2019s.<\/p>\n And by the way, you won\u2019t find this in most AI \u2018fact checks.\u2019 Their results will sound neutral because they\u2019re trained to protect the same institutions that lost our trust.<\/p>\n Today, with physician trust down 31 points, millions are actively searching for professionals who will simply tell the truth.<\/p>\n And when hospitals, drug ads, and agencies lose credibility, the public doesn\u2019t abandon health\u2014they go looking for it elsewhere.<\/p>\n Let them find you!<\/p>\n ACTION STEPS<\/strong><\/p>\n In this climate, trust<\/em> is your strongest marketing asset.<\/p>\n Ed Petty *JAMA Network Open (2024); Gallup Poll (2023); U.S. Senate HSGAC Hearing (2020); AAPS Archive; Virginia Pilot<\/em>; Maine Board Order 2022 25; Gallup\u2013Palmer College of Chiropractic (2022); CDC NHIS 2017 2022; Iowa & Florida Board Reports (2023\u201324); Google Trends 2019 2025; Healthgrades\/Zocdoc Review Data (2024); James Lyons Weiler PhD, Popular Rationalism<\/em> (Substack).<\/em><\/p>\n For a less biased AI experience, try Alter.systems<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Your Opportunity is Now A landmark JAMA Network Open 50 state study (2024) found trust in physicians and hospitals plummeted from 71.5% in 2020 to 40.1% in 2024\u2014a 31 point drop across every age and income group.* Gallup confirms the … Continue reading \n
\nPetty, Michel & Associates
\n<\/strong>Your trusted partner in practice development since 1988.<\/em><\/p>\n