![\"a](\"https:\/\/static.wixstatic.com\/media\/8524f0_8bc25d5315784bbeb4fd64e7d6620d2c~mv2.jpg\/v1\/fill\/w_1842,h_1340,al_c,q_90\/8524f0_8bc25d5315784bbeb4fd64e7d6620d2c~mv2.webp\")
<\/p>\n<\/p>\n
Advertising has always been important. When we grew our Wisconsin network to 25 offices, we invested heavily in newspapers, shared mailers, radio, and even TV. Today, the focus has shifted to social media, SEO, and now Artificial Intelligence \u2014 positioning your practice for AI discovery will soon be essential (more on that later!).<\/p>\n
But advertising is expensive. What truly sustained our growth was relationship marketing<\/strong>\u00a0\u2014 connecting authentically with patients, referral sources, and our own team.<\/p>\n What Is Relationship Marketing?<\/strong><\/p>\n Relationship marketing involves creating trust-based relationships with patients and referral sources, generating loyalty and organic referrals through genuine care and ongoing connection.<\/p>\n Examples:<\/p>\n Your Most Important Relationships<\/strong><\/p>\n Don\u2019t overlook your team.<\/strong> When doctors and staff work together with shared purpose and positive energy, patients notice. It\u2019s almost magnetic \u2014 phones start ringing and old patients return.<\/p>\n As Stephen Covey reminds us in The 7 Habits of Highly Effective People<\/em>, success comes from empathy, communication, and a win-win mindset that creates synergy \u2014 or, as some might say, Universal Intelligence at work.<\/p>\n GETTING AND KEEPING PEOPLE ON YOUR BUS<\/strong><\/p>\n As a doctor and clinic director, you are like a bus driver. You aim to make sure you are on time and complete your shift according to schedule.<\/p>\n One day, you turn around to look at the back of your bus and wonder why there are so many empty seats. “Where is everyone?”<\/p>\n Well, maybe you missed some stops and the people never got on! Or, you didn’t take time to say “hi” when they boarded, so they all left at the next stop. Or, you were so busy driving, you didn’t ask about your assistant’s new workout routine.<\/p>\n Take time to connect with people.<\/p>\n More than anything, you are in the people business.<\/p>\n Enjoy the ride!<\/p>\n Ed<\/p>\n","protected":false},"excerpt":{"rendered":" Advertising has always been important. When we grew our Wisconsin network to 25 offices, we invested heavily in newspapers, shared mailers, radio, and even TV. Today, the focus has shifted to social media, SEO, and now Artificial Intelligence \u2014 positioning … Continue reading \n