{"id":7344,"date":"2025-09-09T12:04:54","date_gmt":"2025-09-09T17:04:54","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=7344"},"modified":"2025-09-12T12:16:56","modified_gmt":"2025-09-12T17:16:56","slug":"dont-get-left-behind","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/dont-get-left-behind\/","title":{"rendered":"Don&#8217;t Get Left Behind"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/static.wixstatic.com\/media\/d7f89d_6cd71833cedd4570859dc34075fc3712~mv2.jpg\" alt=\"3 children playing football. Their goal is to play, win and have fun\" width=\"1218\" height=\"846\" \/><\/p>\n<p><strong>Football Season, Chiropractic, and Winning Strategies<\/strong><\/p>\n<p>Football season is here\u2014and it\u2019s a perfect time to highlight chiropractic. Every professional football team has a chiropractor, proving that even million-dollar athletes rely on it to perform at their best.<\/p>\n<p><strong>Top athletes agree<\/strong><\/p>\n<ul>\n<li><strong>Aaron Rodgers<\/strong> credits chiropractic (and his chiropractor father) for helping him stay at peak performance.<\/li>\n<li><strong>Tom Brady<\/strong> says adjustments make him feel taller and better aligned.<\/li>\n<li><strong>Joe Montana<\/strong> calls chiropractic a key part of his game.<\/li>\n<\/ul>\n<p>If chiropractic works for them, imagine what it can do for local athletes and weekend warriors.<\/p>\n<p><strong>How to Market Your Services with a Sports Theme<\/strong><\/p>\n<p>Position your office as <em>the place for athletes of all ages to boost performance, recover faster, and prevent injuries.<\/em><\/p>\n<p><strong>Ideas to promote chiropractic through sports<\/strong>:<\/p>\n<ul>\n<li><strong>Workshops<\/strong>:\n<ul>\n<li><em>The Injury-Proof Playbook: 8 Moves That Keep Athletes in the Game<\/em><\/li>\n<li><em>Weekend Warrior Survival Guide: 8 Strategies for Active Families<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Business Talks<\/strong>: Offer lunch-and-learns, screenings, or mini-chair massages.<\/li>\n<li><strong>Athlete Recovery Days<\/strong>: Host <em>Monday Morning Quarterback Recovery<\/em> sessions for post-game soreness.<\/li>\n<li><strong>Community Partnerships<\/strong>: Team up with schools, youth leagues, and local teams for education, sideline care, or screenings.<\/li>\n<\/ul>\n<p><strong>Promotion Tips<\/strong>:<br \/>\nUse your newsletter, office fliers, social media, and table talk. Assign a part-time Marketing Coordinator (3\u20135 hrs\/week) and hold monthly planning meetings so every staff member contributes.<\/p>\n<p><strong>Build Your Own Winning Team<\/strong><\/p>\n<p>Think of your practice like a football team:<\/p>\n<ul>\n<li>Have a game plan.<\/li>\n<li>Play 4 quarters each month.<\/li>\n<li>Work as a team.<\/li>\n<li>Keep score (track progress).<\/li>\n<li>And most importantly\u2014keep it fun.<\/li>\n<\/ul>\n<p>Chiropractic helps athletes win on the field. With the right marketing and team mindset, it can also help your practice win in the community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Football Season, Chiropractic, and Winning Strategies Football season is here\u2014and it\u2019s a perfect time to highlight chiropractic. Every professional football team has a chiropractor, proving that even million-dollar athletes rely on it to perform at their best. Top athletes agree &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/dont-get-left-behind\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,10,172],"tags":[767,361,276,425],"class_list":["post-7344","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-marketing","category-patient-referrals","tag-athletes","tag-chiropractic","tag-football","tag-team"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=7344"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7344\/revisions"}],"predecessor-version":[{"id":7345,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7344\/revisions\/7345"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=7344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=7344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=7344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}