{"id":7302,"date":"2025-07-22T12:45:43","date_gmt":"2025-07-22T17:45:43","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=7302"},"modified":"2025-07-22T12:45:43","modified_gmt":"2025-07-22T17:45:43","slug":"should-old-acquaintances-be-forgotten-in-your-chiropractic-and-healthcare-practice","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/should-old-acquaintances-be-forgotten-in-your-chiropractic-and-healthcare-practice\/","title":{"rendered":"Should Old Acquaintances Be Forgotten in Your Chiropractic and Healthcare Practice?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7303 size-full\" src=\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2025\/07\/stay-connectED-scaled-e1753206172666.jpg\" alt=\"\" width=\"1737\" height=\"1152\" srcset=\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2025\/07\/stay-connectED-scaled-e1753206172666.jpg 1737w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2025\/07\/stay-connectED-scaled-e1753206172666-300x199.jpg 300w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2025\/07\/stay-connectED-scaled-e1753206172666-1024x679.jpg 1024w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2025\/07\/stay-connectED-scaled-e1753206172666-768x509.jpg 768w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2025\/07\/stay-connectED-scaled-e1753206172666-1536x1019.jpg 1536w, https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2025\/07\/stay-connectED-scaled-e1753206172666-452x300.jpg 452w\" sizes=\"auto, (max-width: 1737px) 100vw, 1737px\" \/><\/p>\n<p style=\"text-align: center;\"><span class=\"QxcVi\"><em>Tips for Your Patient Newsletter<\/em><\/span><\/p>\n<p>Your healthcare practice is built on relationships, sustained through service and communication. Without ongoing patient engagement\u2014active or inactive\u2014your practice may struggle. A newsletter is a powerful, affordable way to maintain these connections, extending your office\u2019s warmth, excellent care, and positive outcomes to patients\u2019 homes.<\/p>\n<p>A well-crafted newsletter keeps the doctor-patient dialogue alive, portraying your office as a friendly, health-focused space. It drives retention, encourages referrals, and serves as a low-cost marketing tool. While often overlooked or outsourced to generic pamphlet companies, a newsletter\u2019s impact lies in its authenticity and simplicity.<\/p>\n<p>Crafting a great newsletter requires some skill, but the key is to just do it! Here are practical tips to make it effective:<\/p>\n<ul>\n<li><strong>Keep it concise<\/strong>: Aim for under 600 words. Include a brief doctor\u2019s note, a health tip, a simple recipe, and a promotion.<\/li>\n<li><strong>Make it personal<\/strong>: Write as if chatting with a patient during a visit. Share a story, case success, or health advice like recommending a lumbar cushion. Have a staff member transcribe your thoughts, then edit for clarity.<\/li>\n<li><strong>Stay informal<\/strong>: Think of it as a casual check-in, like catching up with a friend or neighbor. Share what\u2019s happening at the office in a warm, relatable tone.<\/li>\n<li><strong>Show genuine interest:<\/strong> Highlight your passion for chiropractic care through patient success stories or testimonials. Include family and friends in your outreach to broaden the connection.<\/li>\n<li><strong>Be authentic<\/strong>: Avoid generic or overly polished content. Patients value real, heartfelt communication over artificial or spammy material.<\/li>\n<li><strong>Frequency<\/strong>: Send monthly, though more often is fine if manageable.<\/li>\n<li><strong>Assign a coordinator<\/strong>: Delegate newsletter management to a staff member to ensure consistency.<\/li>\n<\/ul>\n<p><strong>Newsletter Checklist:<\/strong><\/p>\n<ol>\n<li><strong>Doctor\u2019s Letter:<\/strong> A friendly note with a photo, written to one patient, tying into a case, event, or health tip.<\/li>\n<li><strong>Office News:<\/strong> Share updates like new equipment, staff achievements, or recent seminars.<\/li>\n<li><strong>Upcoming Events:<\/strong> Promote events like Patient Appreciation Day or a community 5K to show your office is vibrant.<\/li>\n<li><strong>Patient Testimonial:<\/strong> Include a written or video success story.<\/li>\n<li><strong>Recipe:<\/strong> Share a healthy, relatable recipe with a personal touch, like a family favorite.<\/li>\n<li><strong>Health Tip (Optional)<\/strong>: Offer a simple, relevant health suggestion.<\/li>\n<li><strong>Use an Email Service:<\/strong> Avoid sending from personal email clients for professionalism.<\/li>\n<\/ol>\n<p>Keep communicating with your patients to foster a thriving practice. Stay goal-driven!<\/p>\n<p>Ed<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips for Your Patient Newsletter Your healthcare practice is built on relationships, sustained through service and communication. Without ongoing patient engagement\u2014active or inactive\u2014your practice may struggle. A newsletter is a powerful, affordable way to maintain these connections, extending your office\u2019s &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/should-old-acquaintances-be-forgotten-in-your-chiropractic-and-healthcare-practice\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,278,10],"tags":[361,363,377,367],"class_list":["post-7302","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing","category-chiropractic-practice-development","category-marketing","tag-chiropractic","tag-management","tag-michel","tag-petty"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=7302"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7302\/revisions"}],"predecessor-version":[{"id":7304,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7302\/revisions\/7304"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=7302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=7302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=7302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}