{"id":7183,"date":"2025-02-03T06:43:36","date_gmt":"2025-02-03T12:43:36","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=7183"},"modified":"2025-02-05T06:46:01","modified_gmt":"2025-02-05T12:46:01","slug":"overcoming-the-barrier-to-consistent-marketing","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/overcoming-the-barrier-to-consistent-marketing\/","title":{"rendered":"Overcoming the Barrier to Consistent Marketing"},"content":{"rendered":"

\"4The biggest challenge in marketing is inconsistency.<\/strong> There are a few key reasons for this:<\/p>\n

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  1. No one is in charge of marketing.<\/strong><\/li>\n
  2. Time constraints.<\/strong> Many businesses struggle to find time for marketing.<\/li>\n
  3. Uncertainty about how to plan.<\/strong> It can be difficult to know where to start or how to structure marketing efforts.<\/li>\n<\/ol>\n

    The Community Education Program<\/strong> addresses these issues, drawing from the experience of managing over 20 offices in Wisconsin. This program provides a clear, actionable framework for marketing your services consistently.<\/p>\n

    Marketing Principle: Newton’s Third Law<\/strong><\/p>\n

    Marketing works like Newton’s Third Law of Motion: for every action, there\u2019s an equal and opposite reaction. This means that when you promote something, you will get a response. By setting up a monthly marketing plan in advance, you ensure something is always going out, even if you add extra activities later.<\/p>\n

    How the Community Education Program Works<\/strong><\/p>\n

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    1. Project Manager<\/strong>: Assign someone (typically the marketing coordinator) to oversee marketing efforts, ensuring everyone is involved.<\/li>\n
    2. Central Theme<\/strong>: Select a theme for the upcoming months, focusing on proven marketing tactics and common health concerns your services address.<\/li>\n
    3. Targeted Promotions<\/strong>: Tailor your efforts to different groups:\n