{"id":710,"date":"2010-09-09T19:41:43","date_gmt":"2010-09-10T00:41:43","guid":{"rendered":"http:\/\/pmaworks.com\/observations\/?p=710"},"modified":"2010-09-10T00:49:20","modified_gmt":"2010-09-10T05:49:20","slug":"fall-marketing-ideas","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/fall-marketing-ideas\/","title":{"rendered":"Fall Marketing Ideas"},"content":{"rendered":"<p>Fall is in the air&#8230;.. and it&#8217;s time to get that fall marketing calendar filled with activities.\u00a0 To get the ball rolling, we have put together a few topics and suggestions to make your events fun and effective.<\/p>\n<p>For our PMA members, we have more information about each topic, including ready made posters, handouts, and descriptions. For more information, please go to our PM&amp;A Members site <a href=\"http:\/\/pmamembers.com\/\">here<\/a> , log in, and go the section called New Stuff on the top navigation bar.\u00a0 You will find the article called Fall Marketing Ideas.<\/p>\n<p><strong>September: <\/strong><\/p>\n<ul>\n<li>National Backpack Awareness Day &#8211; Sept 19<\/li>\n<li>Woman&#8217;s Health Week &#8211; Last week of September<\/li>\n<li>Neuropathy (or Headache,etc. ) Awareness Week\u00a0 (Pick a week to promote a free screeing exam for a specific condition.)<\/li>\n<li>Crazee Dayz (For example, Thirsty Thursdays &#8212; offer a different type of drink each Thursday. Have patients make suggestions: organ apple juice in Sept, Egg nog in December, etc.)<\/li>\n<\/ul>\n<p><strong>October:<\/strong><\/p>\n<ul>\n<li>National Spinal Health Month (now called National Chiropractic Month).\u00a0 Make a banner and use this as a motivation to have patients bring in their family for a free spinal fitness screening.<\/li>\n<li>National Chiropractic Month. Use this as a reason to sponsor: Chiropractic Opportunity Week:\u00a0 The doctor is having a &#8220;COW&#8221;<\/li>\n<li>Hair Dresser\/Beauty Salons\/Spas &#8211; provide massages, screenings, and lectures.<\/li>\n<li>Local Health Fairs at businesses.<\/li>\n<li>Kid&#8217;s Halloween Party<\/li>\n<\/ul>\n<p><strong>November:<\/strong><\/p>\n<ul>\n<li>Thanksgiving Turkey Drawing Poster<\/li>\n<li>Donation Drives<\/li>\n<li>Deer Widows Week<\/li>\n<li>Girl&#8217;s Night Out<\/li>\n<\/ul>\n<p><strong>December:<\/strong><\/p>\n<ul>\n<li>Holiday Coupons &#8211; Gift Certificates<\/li>\n<li>Poinsettia Give Away<\/li>\n<li>Saturday with Santa<\/li>\n<li>Appreciation to External Referral Sources<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Fall is in the air&#8230;.. and it&#8217;s time to get that fall marketing calendar filled with activities.\u00a0 To get the ball rolling, we have put together a few topics and suggestions to make your events fun and effective. For our &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/fall-marketing-ideas\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,42,5,10],"tags":[361,357,44,359,50],"class_list":["post-710","post","type-post","status-publish","format-standard","hentry","category-chiropractic-assistants","category-chiropractic-fun","category-chiropractic-marketing","category-marketing","tag-chiropractic","tag-chiropractic-marketing","tag-ed-petty","tag-marketing","tag-pma"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":10,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":721,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/710\/revisions\/721"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}