![\"two](\"https:\/\/static.wixstatic.com\/media\/d7f89d_bd5befdb437349aaa6b50d9f7ed1f573~mv2.jpg\")
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Excellent Service in Your Chiropractic Practice is Marketing<\/strong><\/p>\n Here is a little exercise that can boost your new patients and improve the quality of your patient care. And create a little more excitement in the practice in the bargain.<\/p>\n First, let\u2019s review a couple of wise words about marketing:<\/p>\n 1. Jay Levinson, from his book Guerrilla Marketing<\/em>.<\/p>\n Marketing is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your product or service and begin to patronize your business on a regular basis. The key words to remember are everything and regular basis.<\/em><\/p>\n 2. Peter Drucker, Management: Tasks, Responsibilities, Practices<\/em> (p68)<\/p>\n Marketing is so basic that it cannot be considered a separate function (i.e.,a separate skill or work) within the business, on a par with others such as manufacturing or personnel. Marketing requires separate work, and a distinct group of activities. But it is, first, a central dimension of the entire business. \u2026 Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.<\/p>\n What Levinson says is that marketing is EVERYTHING you do consistently.<\/p>\n Drucker says that while there are specific marketing activities, marketing is too fundamental to have its own department. It is a \u201ccentral dimension of the entire business.\u201d<\/p>\n Yes, there are specific marketing activities to help your chiropractic and healthcare practice, some of which you delegate to advertisers, such as Internet marketers. Larger offices hire field representatives. I have hired and trained practice marketers who effectively generated new patients from external activities.<\/p>\n However, most of your practice marketing comes from the actions you and each team member take in the office. This is true in ANY business, but especially in chiropractic or smaller independent healthcare offices.<\/p>\n A common misconception is that some vague or distant marketing department or advertising company takes care of marketing and is not a \u201ccentral dimension\u201d to each person\u2019s job.<\/em><\/p>\n Every position in your office has a marketing component. It comes with the role of a team member. Doctor, front desk, billing and patient accounts, therapy, rehab, and anyone who is on the team, is a marketer.<\/p>\n So, where is the marketing department? It\u2019s your entire office! Here are a few marketing activities each team member can do:<\/p>\n Then, there is a list of specific marketing activities you can do: newsy newsletters, internal and external events to the office. You can find many of these suggestions on our blogs.<\/p>\n In your team meeting, have each team member present at least two types of marketing actions they can do from their position every day.<\/p>\n Help them with this. If you have time, have your team practice their marketing procedure with each other.<\/p>\n As an added emphasis, consider that now that we are in the world of AI, real-life human interest and live communication<\/em> is more valuable than ever. Believe it or not, one of your key marketing \u201cniches\u201d is just your plain ol\u2019 non-hyped interest in the other person. Never fake that. In our ever-increasing sterile and digital world that is becoming more robotic, less human, and less spiritual each day, genuine human communication is more valuable than ever.<\/p>\n Don\u2019t ask for where the marketing department is,<\/p>\n For it resides within thee!<\/p>\n Always selling health,<\/p>\n Ed<\/p>\n P.S. By the way, I left out telling jokes as a marketing action! One office up \u201cnort\u201d here in Wisconsin, I swear, generates new patients with the doctor’s Ole and Lena jokes! This may not be appropriate for your office though! (lol)<\/p>\n OLE AND LENA<\/strong> (A favorite!)<\/p>\n Ole and Lena got married. ========================<\/p>\n If your practice-building efforts aren\u2019t taking you to your goals, there are reasons — many of which are hidden from you.<\/p>\n Find out what they are and how to sail to your next level by getting and implementing my book, The Goal Driven Business.<\/p>\n Excellent Service in Your Chiropractic Practice is Marketing Here is a little exercise that can boost your new patients and improve the quality of your patient care. And create a little more excitement in the practice in the bargain. First, … Continue reading \n
HEALTHCARE TEAM MEMBER MARKETING EXERCISE<\/h4>\n
\nAfter a beautiful ceremony and a fun but modest reception, they got in Ole\u2019s car and headed out on their honeymoon.
\nWhen they reached Saint Paul, Ole put his hand on Lena\u2019s knee.
\nLena said, \u201cOle, we\u2019re married now. You can go farder den dat.\u201d
\nSo Ole drove to Duluth.<\/p>\n![\"the](\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2021\/08\/goal-driven-book.jpg\")
<\/p>\nThe Goal Driven Business
\nBy Edward Petty<\/h4>\n![\"order](\"https:\/\/static.wixstatic.com\/media\/8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg\")
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