{"id":7008,"date":"2024-05-28T09:31:35","date_gmt":"2024-05-28T14:31:35","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=7008"},"modified":"2024-07-05T10:14:38","modified_gmt":"2024-07-05T15:14:38","slug":"summer-chiropractic-and-healthcare-marketing-get-outside","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/summer-chiropractic-and-healthcare-marketing-get-outside\/","title":{"rendered":"Summer Chiropractic and Healthcare Marketing. Get Outside!"},"content":{"rendered":"
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\"Edward<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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Eighty percent of success is showing up<\/span><\/h2>\n<\/div>\n
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Summer is a great time to promote your chiropractic and healthcare services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and about.<\/span><\/p>\n<\/div>\n

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Communities are coming alive with farmer\u2019s markets, bicycle riding clubs, coffee shop meetups, parades, art shows, and fairs of all kinds. You got yer Lions Club pancake breakfasts, church barbeques, donation drives, and 5-Ks. <\/span><\/p>\n<\/div>\n

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Online social networking is fine, but it is extra powerful if backed up or done in conjunction with people and events locally in your community. In Real Life<\/em>!<\/span><\/p>\n<\/div>\n

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You can just show up and meet people. Let them meet you like an elected official when they run for office. (It is an election year!) You can also get a picture taken of the event and then use this in your internal promotions. That\u2019s me in the photo above a few years back when I jumped into our local 4th of July parade and had my picture taken with our state representative, Sheldon Wasserman, M.D. (He told me his mom sees a chiropractor, and I didn\u2019t care about what political party he was part of.)<\/span><\/p>\n<\/div>\n

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You can get a list of upcoming community events from the Chamber of Commerce and schedule a screening, talk, or information booth, or volunteer your help in a charity drive. You can also just show up. Be neighborly.<\/span><\/p>\n<\/div>\n

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There is often a run or walk as part of a donation program during the summer months where you and your staff can participate. We have seen offices proudly wear their office t-shirts and recruit many patients to do the same. Encourage and support your team members to participate on their own. <\/span><\/p>\n<\/div>\n

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I\u2019d assign a staff member or two to find events and opportunities to join. Make it a team activity. <\/span><\/p>\n<\/div>\n

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You can power up all your activities by partnering with other local businesses. <\/span><\/p>\n<\/div>\n

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And take your cards. As the old timers told me, the old school technique of practice building was \u201cWOC \u2013 Whip out Card!\u201d It\u2019s physics: you put out energy and communication, and it will return to you. <\/span><\/p>\n<\/div>\n

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When you are networking, you get to know people. Be interested in them and their interests. Then you can hand out your cards. You can also hand out coupons for a screening or workshop at your office. <\/span><\/p>\n<\/div>\n

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As Woody Allen is to have said:<\/span><\/p>\n<\/div>\n

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Eighty percent of success is showing up.<\/strong><\/span><\/p>\n<\/div>\n

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You can\u2019t lose. It\u2019s Summer. Get Outside. Enjoy the freedom!<\/span><\/p>\n<\/div>\n

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And seize the day!<\/span><\/p>\n<\/div>\n

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Ed<\/span><\/p>\n<\/div>\n

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—————————————————-<\/span><\/p>\n<\/div>\n

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If your practice building efforts aren\u2019t taking you to your goals<\/strong>, there are reasons — many of which are hidden from you.<\/span><\/p>\n<\/div>\n

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Find out what they are and how to sail to your next level by getting and implementing my book, The Goal Driven Business.<\/strong><\/span><\/p>\n<\/div>\n

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\"goal<\/p>\n

The Goal Driven Business
\n<\/strong><\/span>By Edward Petty<\/a><\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n

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\"goal<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Eighty percent of success is showing up Summer is a great time to promote your chiropractic and healthcare services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and about. Communities are coming alive … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,10,1],"tags":[361,601,359,377,367,87],"class_list":["post-7008","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-marketing","category-uncategorized","tag-chiropractic","tag-freedom","tag-marketing","tag-michel","tag-petty","tag-promotions"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=7008"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7008\/revisions"}],"predecessor-version":[{"id":7009,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/7008\/revisions\/7009"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=7008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=7008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=7008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}