{"id":6916,"date":"2024-02-27T06:48:41","date_gmt":"2024-02-27T12:48:41","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=6916"},"modified":"2024-03-26T06:52:56","modified_gmt":"2024-03-26T11:52:56","slug":"the-flywheel-theory-of-practice-marketing-for-chiropractic-practice-marketing-and-health-businesses","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/the-flywheel-theory-of-practice-marketing-for-chiropractic-practice-marketing-and-health-businesses\/","title":{"rendered":"The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses"},"content":{"rendered":"

\"kids<\/p>\n

More marketing for less effort in your chiropractic practice<\/em><\/p>\n

There is good marketing, better marketing, and best marketing.<\/p>\n

There is only one kind of bad practice marketing.<\/p>\n

That is \u2026 NO marketing.<\/p>\n

Unfortunately, \u201cno marketing\u201d is too common. The typical scenario in many chiropractic and health offices is this: \u201cNumbers are down. Let\u2019s do some marketing.\u201d After a great effort and expense is made, the numbers go up. Then what happens?<\/p>\n

Everyone becomes so busy that there is no time for marketing, and marketing gets tossed aside like an old pair of worn socks.<\/p>\n

This contributes to the Practice Roller Coaster. First, there is some marketing. Then there isn\u2019t. Then there is, then there isn\u2019t. Up and down.<\/p>\n

Good marketing requires regular attention and action. Like making a cake or cooking a steak, you must pay attention and make adjustments. You can\u2019t turn on the oven, then turn it off to watch your cable program, then turn on the oven again.<\/p>\n

THE MERRY-GO-ROUND FLYWHEEL<\/strong><\/p>\n

Remember those merry-go-rounds on playgrounds? Everyone would get on, and one person would push. With the same amount of force applied consistently, the wheel\u2019s speed would increase. Just using an even push, the wheel moved faster and faster until kids started screaming and falling off. Great fun!<\/p>\n

What would have happened if the person pushed the wheel a few times and then let it stop? Then pushed it and got it going again. And then let it stop.<\/p>\n

All the momentum that accumulated would disappear. Then, getting it going again would require more force. What a waste of energy! And how exhausting to start it up again!<\/p>\n

Of course, once it is moving, it doesn\u2019t take much to keep it going or even get it to move faster just by steadily applying force.<\/p>\n

Effective chiropractic and practice marketing is just the same. The merry-go-round is like a flywheel. A flywheel is a \u201cmechanical device designed to store angular kinetic energy in a rotating mass.\u201d (Wikipedia) It is used in various engines and has several uses, but primarily, it keeps the momentum, or the energy, going.<\/p>\n

Jim Collins refers to the Flywheel effect in his book, Good to Great. \u201cEach turn of the flywheel builds upon work done earlier, compounding your investment of effort.\u201d<\/p>\n

HOW TO KEEP YOUR MARKETING FLYWHEEL GOING IN YOUR PRACTICE<\/strong><\/p>\n

    \n
  1. Make a list<\/strong>. With your team, make a list of key marketing activities that you have done that have worked. Keep it simple.<\/li>\n
  2. Marketing assistant<\/strong>. Then, assign someone to keep track of these activities. They assume the role of marketing assistant. 1-2 hours per week. They essentially are project managers who ensure all marketing actions occur.<\/li>\n
  3. Keep to a schedule.<\/strong> The time allotted to do the marketing must be maintained and not get hijacked by \u201curgencies.\u201d The temptation will be there. Whatever time is scheduled, don\u2019t allow this position to collapse into other departments.<\/li>\n
  4. Monthly review and push<\/strong>. Every month, you can assess what actions seem to be working. Don\u2019t be too eager to discontinue a procedure — some marketing takes time. Gradually, you can add more activities that are working. Keep pushing the flywheel!<\/li>\n<\/ol>\n

    We plan on offering a course on the Marketing Manager System for your marketing assistant later this year to help you achieve your practice goals.<\/p>\n

    GOOD TO GREAT – IN CHIROPRACTIC AND OTHER HEALTH PRACTICES<\/strong><\/p>\n

    From Jim Collins: \u201cGood to great comes about by a cumulative process\u2014step by step, action by action, decision by decision, turn by turn of the flywheel\u2014that adds up to sustained and spectacular results.\u201d<\/p>\n

    Keeping the momentum going,<\/p>\n

    Ed<\/p>\n

    (c) 2024 Edward Petty<\/p>\n

    —————————————————-<\/p>\n

    If your practice building efforts aren\u2019t taking you to your goals<\/strong>,<\/p>\n

    there are reasons — many of which are hidden from you.<\/p>\n

    Find out what they are and how to sail to your next level by getting and implementing my new book, The Goal Driven Business<\/em>.<\/p>\n

    \"goal<\/p>\n

    The Goal Driven Business, By Edward Petty<\/p>\n

    \"Goal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    More marketing for less effort in your chiropractic practice There is good marketing, better marketing, and best marketing. There is only one kind of bad practice marketing. That is \u2026 NO marketing. Unfortunately, \u201cno marketing\u201d is too common. The typical … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,278],"tags":[361,384,359,377,367],"class_list":["post-6916","post","type-post","status-publish","format-standard","hentry","category-chiropractic-marketing","category-chiropractic-practice-development","tag-chiropractic","tag-flywheel","tag-marketing","tag-michel","tag-petty"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=6916"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6916\/revisions"}],"predecessor-version":[{"id":6917,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6916\/revisions\/6917"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=6916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=6916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=6916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}