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Patients come second.<\/em><\/p>\n As a doctor, you work for your patients. <\/span><\/p>\n As a business owner, you work for the business end of the practice. <\/span><\/p>\n Both of these roles have different outcomes. As the doctor, your outcome is healthy and very happy patients. As a business owner, you want to see a profit.<\/span><\/p>\n When you begin your practice, you do so as a business owner and doctor. Any management or leadership you do is done from these roles. I call this an Entrepreneurial or Personality-Driven Practice<\/em>. This is workable until you reach about 50% of your full capacity as a provider. <\/span><\/p>\n Beyond about 50% capacity, the practice needs focused leadership and management. It is time for you as the owner to step into the role of Clinic Director if you want your enterprise to continue to grow. <\/span><\/p>\n The outcome of the Clinic Director is not the same as that of doctor<\/em> or business owner<\/em>. In simple terms, the outcome is a well-run organization that provides excellent service at a profit. <\/span><\/p>\n So, who does the Clinic Director work for? <\/span><\/p>\n The staff! The employees. This is called servant leadership and management. <\/span><\/p>\n This is a major shift in mindset for most highly driven entrepreneurial business owners. But it can be done, and if done correctly, there is no limit to practice growth, prosperity, and independence.<\/span><\/p>\n Year after year, Southwest Airlines ranks at the top for customer service and profitability over other airlines. And for good reason. They are excellently managed and led!<\/span><\/p>\n Their goals, purpose, and values are well-defined. They are a Goal Driven Business.<\/span><\/p>\n In their book about Southwest, authors Keven and Jackie Freiberg reveal that Southwest believes that the love and support they show their employees will be passed on to their customers. Servant leadership is a central theme.<\/span><\/p>\n Chapter 18 of their book caught my attention: Customers Come Second<\/em> — But Still Get Great Service. <\/em>In it, they say at Southwest, \u201cTreat your employees with care and concern if that is the way you want them to treat each other and your customers.\u201d <\/span><\/p>\n I use Southwest as an example, but there are many others.<\/span><\/p>\n In a smaller service company like a chiropractic or dental business, the doctor doesn\u2019t have much time to be the Clinic Director or senior manager, isn\u2019t paid (at least directly) for being one, and isn\u2019t trained in management. Also, more than likely, doesn\u2019t want to be a manager or leader. But what if there was a simple method to be an effective Clinic Director?<\/span><\/p>\n Well, there is. It is covered in my book, the Goal Driven Business<\/em>, and is gone over in detail in our Practice MBA training program. In 2024, I will post more information on this subject and the Fast Flow CEO Method<\/em>, as I am 100% certain that this is the stumbling block behind all stumbling blocks that keep practices from achieving greatness.<\/span><\/p>\n You can do this now:<\/span><\/p>\n If you put your team first, they will put the patient first. <\/span><\/p>\n This is, when all is said and done, the Golden Rule. <\/span><\/p>\n Or perhaps\u2026 we could also call it the Goal Driven Rule!<\/span><\/p>\n Seize the Future,<\/span><\/p>\n Ed<\/span><\/p>\n *Nuts \u2013 Southwest Airlines,<\/em> Keven and Jackie Freiberg<\/span><\/p>\n —————————————————-<\/p>\n If your practice building efforts aren\u2019t taking you to your goals<\/strong>, Find out what they are and how to sail to your next level by getting and implementing my new book, The Goal Driven Business.<\/strong><\/span><\/p>\n Patients come second. As a doctor, you work for your patients. As a business owner, you work for the business end of the practice. Both of these roles have different outcomes. As the doctor, your outcome is healthy and very … Continue reading SOUTHWEST AIRLINES <\/span><\/h2>\n
<\/div>\nCustomers Come Second, Employees Come First<\/span><\/h2>\n
<\/div>\nWHAT YOU CAN DO NOW TO IMPROVE SERVICE AND INCOME IN YOUR CHIROPRACTIC HEALTHCARE PRACTICE<\/span><\/h2>\n
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\n<\/span>there are reasons — many of which are hidden from you.<\/span><\/p>\n<\/div>\n\n\n\n![\"goal](\"https:\/\/static.wixstatic.com\/media\/88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg\/v1\/fill\/w_380,h_380,al_c,q_80,usm_0.66_1.00_0.01,enc_auto\/88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg\")
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nThe Goal Driven Business<\/strong> By Edward Petty<\/a><\/span><\/h2>\n
<\/div>\n\n\n![\"goal](\"https:\/\/static.wixstatic.com\/media\/8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg\/v1\/fill\/w_491,h_192,al_c,q_80,usm_0.66_1.00_0.01,enc_auto\/8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg\")
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