{"id":6857,"date":"2023-10-24T07:40:33","date_gmt":"2023-10-24T12:40:33","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=6857"},"modified":"2023-12-06T07:45:58","modified_gmt":"2023-12-06T13:45:58","slug":"end-of-year-preparation-for-your-chiropractic-and-healthcare-practice","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/end-of-year-preparation-for-your-chiropractic-and-healthcare-practice\/","title":{"rendered":"End of Year Preparation for Your Chiropractic and Healthcare Practice"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/static.wixstatic.com\/media\/d163e4_2c9f9c0ef4004b9d9bb983a0374c0985~mv2.jpg\" width=\"409\" height=\"236\" \/><\/h2>\n<h2 id=\"viewer-5b3ee\" class=\"qDGi6 Y9Dpf blog-post-title-font cV_AtH fH13FV OZy-3 cDpYU ok2w4y bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\" style=\"text-align: center;\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">From the front to the back of your practice<\/span><\/h2>\n<div data-hook=\"rcv-block3\"><\/div>\n<p id=\"viewer-ck5cb\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">As farmers know, you must plan ahead and then work your plan. That is part of the Law of the Farm we discussed last week.<\/span><\/p>\n<p id=\"viewer-45fja\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">This is a short and fast reminder of some activities to consider as we enter into the last two months of the year:<\/span><\/p>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-391ko\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\">Marketing \u2013 The front end of your practice. Keep it hopin&#8217;!<\/p>\n<\/li>\n<li id=\"viewer-6j4n6\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\">Business &#8212; The back end of your practice. Organize for the future.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"viewer-70q01\" class=\"qDGi6 Y9Dpf blog-post-title-font cV_AtH fH13FV OZy-3 cDpYU ok2w4y bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\" style=\"text-align: center;\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">MARKETING YOUR CHIROPRACTIC PRACTICE<\/span><\/h2>\n<p id=\"viewer-c49tg\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">With good scheduling and planning, there is no reason for disappointment in production for November and December. To help keep the atmosphere thankful, cheerful, and productive, here are a few promotional ideas:<\/span><\/p>\n<p id=\"viewer-cg1fs\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Thanksgiving (U.S.A.) <\/strong>Turkey <em>giveaways <\/em>have been popular with many practices. The basic idea is to refer a friend and enter a drawing for a free turkey. <\/span><\/p>\n<p id=\"viewer-e693q\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Thank-a-Veteran Day.<\/strong> Veterans Day \u2013 November 11. Special promotions, including free or discounted services or donations to local veterans&#8217; organizations. <\/span><\/p>\n<p id=\"viewer-fdomf\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Donation Drives.<\/strong> Holiday time always brings an increased demand for helping those less fortunate. Within your office, you can set up a collection area for donation programs in your area. <\/span><\/p>\n<p id=\"viewer-c3hms\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Girl&#8217;s Night Out. <\/strong>This is a shopping\/gift exchange that can take place in your office that builds community and helps generate referrals. <\/span><\/p>\n<p id=\"viewer-8sg4k\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Poinsettia Give Away. <\/strong>Give away free poinsettias, one per family. Include cards with a gift certificate for family members or friends for your services.<\/span><\/p>\n<p id=\"viewer-c9e0b\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Your External Referral Network. <\/strong>Deliver a fruit basket or other present personally during December with a card of thanks and mention how you are looking forward to another year working together for better health. Your External Referral Network would include any person or organization that referred a new patient to you, where you gave a lecture or screening, or in any way directly contributed to your office.<\/span><\/p>\n<p id=\"viewer-5gr7p\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Patient Appreciation.<\/strong> Have a party. Your patients are part of your practice and health community. They are a select group of like-minded health seekers. Bring them together, recognize their efforts to improve their health in 2023 and 2024, and <em>encourage them to help others do the same.<\/em> Everyone gets Guest Passes to hand out to family and friends when they leave. (I still love the Flying Elvis&#8217; coming in for a big patient appreciation party one office used to have!)<\/span><\/p>\n<h2 id=\"viewer-8p84h\" class=\"qDGi6 Y9Dpf blog-post-title-font cV_AtH fH13FV OZy-3 cDpYU ok2w4y bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\" style=\"text-align: center;\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">CHIROPRACTIC HEALTHCARE BUSINESS<\/span><\/h2>\n<p id=\"viewer-7p13v\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Once you get your marketing plan worked out and in gear, take time to review the business situation of your chiropractic or healthcare <\/span><span class=\"B2EFF public-DraftStyleDefault-ltr\">practice. These behind-the-scenes details are important but not always urgent! They are pretty obvious &#8211; this is just a reminder! <\/span><\/p>\n<p id=\"viewer-1q1hd\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Accountant.<\/strong> You will want to meet with your accountant to review your financial statements, including your balance sheet and profit and loss. There have been changes to retirement laws, so check with them about how they may affect you. Review your tax situation and explore strategies to minimize it. Ensure that all tax-related documents and filings are up to date. <\/span><\/p>\n<p id=\"viewer-c9rkp\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Legal and Licensing.<\/strong> Check the status of licenses and permits and renew them as needed. Consult with your attorney to review contracts and legal obligations.<\/span><\/p>\n<p id=\"viewer-2ajst\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Employee benefits.<\/strong> Consider benefit reviews as well as bonuses. <\/span><\/p>\n<p id=\"viewer-2p5o2\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Payors.<\/strong> You&#8217;ll want to review your insurance contracts and dump any that don&#8217;t bring a good return. <\/span><\/p>\n<p id=\"viewer-8j9sl\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Fees.<\/strong> Take a look at your fees and make any adjustments that are needed.<\/span><\/p>\n<p id=\"viewer-3u3mn\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Compliance.<\/strong> This can be delegated, but ensure that you at least minimally meet basic HIPAA and OSHA standards. You can check with your local state association for recommendations for these and any other requirements.<\/span><\/p>\n<p id=\"viewer-221p8\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Budget Planning.<\/strong> Work out a general budget for next year that incorporates all the findings from your financial review and business goals.<\/span><\/p>\n<p id=\"viewer-af6q7\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">This is not a complete list, of course. <\/span><\/p>\n<p id=\"viewer-93tjd\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Preparation is working <em>on<\/em> your business, not just <em>in<\/em> it, but it is <em>just as essential.<\/em><\/span><\/p>\n<p id=\"viewer-e505j\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Let&#8217;s end the year prosperous and secure for the future.<\/span><\/p>\n<p id=\"viewer-8q2ri\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Ed<\/span><\/p>\n<p id=\"viewer-3001r\" class=\"xVISr Y9Dpf bCMSCT OZy-3 cDpYU ok2w4y bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\" style=\"text-align: center;\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p id=\"viewer-itmh\" class=\"xVISr Y9Dpf bCMSCT OZy-3 cDpYU ok2w4y bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\" style=\"text-align: center;\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>If your practice building efforts aren\u2019t taking you to your goals<\/strong>,<br \/>\n<\/span><span class=\"B2EFF public-DraftStyleDefault-ltr\">there are reasons &#8212; many of which are hidden from you.<\/p>\n<p><\/span><span class=\"B2EFF public-DraftStyleDefault-ltr\">Find out what they are and how to sail to your next level by getting and implementing my new book, <strong>The Goal Driven Business.<\/strong><\/span><\/p>\n<div data-hook=\"rcv-block65\"><\/div>\n<div id=\"viewer-44dan\" class=\"QHjDE rzoRKE\">\n<div class=\"-jC8z WT9QiX WT9QiX\">\n<div class=\"Q6a5A\" tabindex=\"0\" role=\"button\" data-hook=\"imageViewer\">\n<div id=\"new-image1380\" class=\"vBPBf L9OMM XHhj0\" aria-label=\"goal driven business building methodology\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg\/v1\/fill\/w_380,h_380,al_c,q_80,usm_0.66_1.00_0.01,enc_auto\/88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg\" alt=\"goal driven business building methodology\" data-pin-url=\"https:\/\/www.goaldriven.com\/post\/end-of-year-preparation-for-your-chiropractic-and-healthcare-practice\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg\/v1\/fill\/w_1500,h_1500,al_c,q_90\/88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg\" data-load-done=\"\" \/><\/div>\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"viewer-abc8c\" class=\"qDGi6 Y9Dpf blog-post-title-font cV_AtH fH13FV OZy-3 cDpYU ok2w4y bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>The Goal Driven Business<\/strong> <a class=\"TWoY9 itht3\" href=\"https:\/\/www.amazon.com\/Edward-W.-Petty\/e\/B09KP2GKRJ?ref_=dbs_p_pbk_r00_abau_000000\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"linkViewer\">By Edward Petty<\/a><\/span><\/h2>\n<div data-hook=\"rcv-block69\"><\/div>\n<div id=\"viewer-261h4\" class=\"QHjDE rzoRKE\">\n<div class=\"Q6a5A\" tabindex=\"0\" role=\"button\" data-hook=\"imageViewer\">\n<div id=\"new-image1381\" class=\"vBPBf L9OMM XHhj0\" aria-label=\"goal driven business buy now button\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/static.wixstatic.com\/media\/8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg\/v1\/fill\/w_491,h_192,al_c,q_80,usm_0.66_1.00_0.01,enc_auto\/8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg\" alt=\"goal driven business buy now button\" width=\"325\" height=\"132\" data-pin-url=\"https:\/\/www.goaldriven.com\/post\/end-of-year-preparation-for-your-chiropractic-and-healthcare-practice\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg\/v1\/fill\/w_776,h_305,al_c,lg_1,q_80\/8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg\" data-load-done=\"\" \/><\/div>\n<div class=\"\"><\/div>\n<div class=\"\"><\/div>\n<\/div>\n<\/div>\n<div data-hook=\"rcv-block70\"><\/div>\n<div id=\"viewer-8ru11\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">\u00a0<\/span><\/div>\n<div data-hook=\"rcv-block71\"><\/div>\n<div id=\"viewer-d95vm\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">\u00a0<\/span><\/div>\n<div data-hook=\"rcv-block72\"><\/div>\n<div id=\"viewer-55b6d\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">\u00a0<\/span><\/div>\n<div data-hook=\"rcv-block73\"><\/div>\n<div id=\"viewer-dt6ds\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">\u00a0<\/span><\/div>\n<div data-hook=\"rcv-block74\"><\/div>\n<div id=\"viewer-79ghb\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">\u00a0<\/span><\/div>\n<div data-hook=\"rcv-block75\"><\/div>\n<div id=\"viewer-59d85\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From the front to the back of your practice As farmers know, you must plan ahead and then work your plan. That is part of the Law of the Farm we discussed last week. This is a short and fast &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/end-of-year-preparation-for-your-chiropractic-and-healthcare-practice\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,567,570],"tags":[361,363,359],"class_list":["post-6857","post","type-post","status-publish","format-standard","hentry","category-chiropractic-2","category-goal-driven-business","category-goals","tag-chiropractic","tag-management","tag-marketing"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=6857"}],"version-history":[{"count":1,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6857\/revisions"}],"predecessor-version":[{"id":6858,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6857\/revisions\/6858"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=6857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=6857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=6857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}