{"id":6751,"date":"2023-05-02T10:45:50","date_gmt":"2023-05-02T15:45:50","guid":{"rendered":"https:\/\/pmaworks.com\/observations\/?p=6751"},"modified":"2023-05-02T10:46:26","modified_gmt":"2023-05-02T15:46:26","slug":"the-truth-in-chiropractic-and-health-care-marketing","status":"publish","type":"post","link":"https:\/\/pmaworks.com\/observations\/the-truth-in-chiropractic-and-health-care-marketing\/","title":{"rendered":"The Truth In Chiropractic and Health Care Marketing"},"content":{"rendered":"<div data-draftjs-conductor-fragment=\"{&quot;blocks&quot;:[{&quot;key&quot;:&quot;9dffb&quot;,&quot;text&quot;:&quot;----------------------------------------------------&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;f0uhc&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;bjp1r&quot;,&quot;text&quot;:&quot;If your practice building efforts aren\u2019t taking you to your goals,&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:65,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;bi725&quot;,&quot;text&quot;:&quot;there are reasons -- many of which are hidden from you.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;,&quot;dynamicStyles&quot;:{}}},{&quot;key&quot;:&quot;fh2dn&quot;,&quot;text&quot;:&quot;Find out what they are and how to sail to your next level by getting and implementing my new book, The Goal Driven Business.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:99,&quot;length&quot;:25,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;,&quot;dynamicStyles&quot;:{}}},{&quot;key&quot;:&quot;6084c&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;dynamicStyles&quot;:{},&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;3c2gp&quot;,&quot;text&quot;:&quot; &quot;,&quot;type&quot;:&quot;atomic&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:1,&quot;key&quot;:0}],&quot;data&quot;:{}},{&quot;key&quot;:&quot;eeumj&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;8j2ab&quot;,&quot;text&quot;:&quot;The Goal Driven Business\\nBy Edward Petty&quot;,&quot;type&quot;:&quot;header-two&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:24,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[{&quot;offset&quot;:25,&quot;length&quot;:15,&quot;key&quot;:1}],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;1m1p3&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;header-two&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;fitdv&quot;,&quot;text&quot;:&quot; &quot;,&quot;type&quot;:&quot;atomic&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:1,&quot;key&quot;:2}],&quot;data&quot;:{}},{&quot;key&quot;:&quot;96id4&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;cdv1&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;48c0t&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;qhqa&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}}],&quot;entityMap&quot;:{&quot;0&quot;:{&quot;type&quot;:&quot;wix-draft-plugin-image&quot;,&quot;mutability&quot;:&quot;IMMUTABLE&quot;,&quot;data&quot;:{&quot;config&quot;:{&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;inline&quot;,&quot;showTitle&quot;:true,&quot;showDescription&quot;:true,&quot;textWrap&quot;:&quot;wrap&quot;,&quot;width&quot;:279},&quot;src&quot;:{&quot;id&quot;:&quot;88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg&quot;,&quot;height&quot;:1500,&quot;width&quot;:1500,&quot;original_file_name&quot;:&quot;The Goal Driven Business Book&quot;,&quot;file_name&quot;:&quot;88320f_1969f26a912645c19de0c2751156fbd7~mv2.jpeg&quot;}}},&quot;1&quot;:{&quot;type&quot;:&quot;LINK&quot;,&quot;mutability&quot;:&quot;MUTABLE&quot;,&quot;data&quot;:{&quot;url&quot;:&quot;https:\/\/www.amazon.com\/Edward-W.-Petty\/e\/B09KP2GKRJ?ref_=dbs_p_pbk_r00_abau_000000&quot;,&quot;target&quot;:&quot;_blank&quot;,&quot;rel&quot;:&quot;&quot;}},&quot;2&quot;:{&quot;type&quot;:&quot;wix-draft-plugin-image&quot;,&quot;mutability&quot;:&quot;IMMUTABLE&quot;,&quot;data&quot;:{&quot;config&quot;:{&quot;alignment&quot;:&quot;right&quot;,&quot;size&quot;:&quot;small&quot;,&quot;showTitle&quot;:true,&quot;showDescription&quot;:true,&quot;textWrap&quot;:&quot;wrap&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\/\/www.goaldriven.com\/buynow&quot;,&quot;target&quot;:&quot;_blank&quot;,&quot;rel&quot;:&quot;&quot;}},&quot;src&quot;:{&quot;id&quot;:&quot;8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg&quot;,&quot;height&quot;:254,&quot;width&quot;:647,&quot;original_file_name&quot;:&quot;8524f0_cda211ba140c471c92823ca75b8fb27e~mv2.jpg&quot;,&quot;file_name&quot;:&quot;8524f0_40d03e0f69044280a128a73a2e0a930b~mv2.jpg&quot;},&quot;disableExpand&quot;:false,&quot;disableDownload&quot;:false}}},&quot;VERSION&quot;:&quot;9.6.3&quot;}\">\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"esais-0-0\"><\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"7v470-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7v470-0-0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6752\" src=\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2023\/05\/Best-known-marketing-secret.png\" alt=\"\" width=\"439\" height=\"265\" \/><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"7br6s-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7br6s-0-0\">\n<div data-draftjs-conductor-fragment=\"{&quot;blocks&quot;:[{&quot;key&quot;:&quot;eu8o8&quot;,&quot;text&quot;:&quot;The Best Known Marketing Secret &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:32,&quot;style&quot;:&quot;BOLD&quot;},{&quot;offset&quot;:0,&quot;length&quot;:32,&quot;style&quot;:&quot;{\\&quot;font-size\\&quot;:\\&quot;20px\\&quot;}&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;68na2&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;72b3k&quot;,&quot;text&quot;:&quot;The more things change, the more they stay the same.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;1oopb&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;cld5v&quot;,&quot;text&quot;:&quot;Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet did, maybe more so, and in ways we can barely fathom.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;4lsub&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;fbeo5&quot;,&quot;text&quot;:&quot;Geoffrey Hinton recently quit his job at Google to speak freely about the risks of AI. He and two other so-called \\&quot;Godfathers of AI\\&quot; won the 2018 Turing Award for their foundational work leading to the current artificial intelligence boom. He now says a part of him regrets his life's work.*&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;1ij5e&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;44prh&quot;,&quot;text&quot;:&quot;His immediate concern is that the Internet will be flooded with false photos, videos, and text, and the average person will \\&quot;not be able to know what is true anymore.\\&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;c0p4g&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;90hav&quot;,&quot;text&quot;:&quot;What is True?&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:13,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;9ggql&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;cl2hv&quot;,&quot;text&quot;:&quot;You can fool people some of the time, but success in chiropractic marketing and practice is ultimately based on trust.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;7imgr&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;cr53m&quot;,&quot;text&quot;:&quot;You may already send your patients scripted texts, prefabricated emails, and even automated educational or sales videos. You may have a testimonial service that posts positive testimonials for you. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;e7c14&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;ctihf&quot;,&quot;text&quot;:&quot;Yes, the world is becoming more automated, artificially \\&quot;intelligent,\\&quot; and virtual. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;92ulf&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;45h3q&quot;,&quot;text&quot;:&quot;But at some point, your patient, or potential patient, will start to wonder\u2026 \\&quot;is this communication from Dr. Smith, chatGPT, or a robot in China?\\&quot; &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;b0h75&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;28t8t&quot;,&quot;text&quot;:&quot;You are the Truth&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:17,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;297pr&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;6pt8h&quot;,&quot;text&quot;:&quot;What is the truth in marketing?&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;3367n&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;fth0a&quot;,&quot;text&quot;:&quot;In this age of increasing artificiality: you are the truth!&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:41,&quot;length&quot;:18,&quot;style&quot;:&quot;ITALIC&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;3vs40&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;foaqc&quot;,&quot;text&quot;:&quot;Images and voices of people can be faked. You can record your voice, type in a sentence, select an image of a person, and that person will vocalize what you typed, in your voice. The future is going to be amazing in its ability for fakery.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;u3po&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;b542t&quot;,&quot;text&quot;:&quot;But overcoming this is simple. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;1bk50&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;4vk9r&quot;,&quot;text&quot;:&quot;Show up and meet people. In person. In real life. (IRL) Person to person, create relationships and from these, generate referrals. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;77vgm&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;b0bm1&quot;,&quot;text&quot;:&quot;People want community. They want relationships. They want a real person. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;67s0g&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;95t8d&quot;,&quot;text&quot;:&quot;Sometimes you want to go&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:24,&quot;style&quot;:&quot;ITALIC&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;9ncr6&quot;,&quot;text&quot;:&quot;Where everybody knows your name,&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:32,&quot;style&quot;:&quot;ITALIC&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;8v712&quot;,&quot;text&quot;:&quot;And they're always glad you came; &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:34,&quot;style&quot;:&quot;ITALIC&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;7r2k0&quot;,&quot;text&quot;:&quot;(From TV sitcom Cheers.)&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:24,&quot;style&quot;:&quot;ITALIC&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;app3g&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;djtp2&quot;,&quot;text&quot;:&quot;Marketing in Truth&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:18,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{&quot;textAlignment&quot;:&quot;center&quot;}},{&quot;key&quot;:&quot;941pg&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;6e7de&quot;,&quot;text&quot;:&quot;Marketing in real life is networking. Networking is getting to know people who know people. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:13,&quot;length&quot;:9,&quot;style&quot;:&quot;ITALIC&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;92t3j&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;5psvh&quot;,&quot;text&quot;:&quot;The most immediate and obvious resource for networking is connecting with those people who know you, trust you, and probably even like you (lol). Your active patients, inactive patients, friends, and community members in business or in organizations, all add up to hundreds, if not thousands of people.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;9ve7u&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;dfaa0&quot;,&quot;text&quot;:&quot;I recently saw a dedicated chiropractor I know promote a local BNI workshop. BNI stands for Business Network International. It was founded by Ivan Misner, who wrote the excellent book, The Best Known Marketing Secret. It is all about Word-of-Mouth advertising \u2013 networking. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:185,&quot;length&quot;:31,&quot;style&quot;:&quot;ITALIC&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;dmqd5&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;b0kji&quot;,&quot;text&quot;:&quot;Perhaps because of technology, or the COVID lock down, or possibly more nefarious reasons, friendly public in-person get-togethers have been declining.*&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;4ru3a&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;dhc5m&quot;,&quot;text&quot;:&quot;I think now, more than ever, networking is and will be a very effective form of marketing. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;1eqaq&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;56qs9&quot;,&quot;text&quot;:&quot;You can spend money on Facebook ads or advertise on other platforms. Now and then, go for it! But strictly speaking ROI, a structured and continuous networking plan can't be beat. (Contact me if you want a few tips setting up your networking plan.) It may take time to develop, but once in place, it can almost run on its own, sending people to you who need your services.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;2odnh&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;4k7e5&quot;,&quot;text&quot;:&quot;In his book, Misner refers to a friend of his who says that we all are cave dwellers. We live in our cave houses, get into our cave cars, and go to our cave offices. I would add that we also live in our virtual media caves, whether social or Netflix!&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;aderh&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;eb5q3&quot;,&quot;text&quot;:&quot;His point is that there is a whole world out there if we just get out of our caves and meet people.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;car0c&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;4uhjn&quot;,&quot;text&quot;:&quot;I have seen many different and effective forms of network marketing that work. I'll go over a number of examples in the next newsletter to keep this letter short.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;4jkg9&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;7a6p9&quot;,&quot;text&quot;:&quot;But consider this: AI will never replace you. And it will never replace the individual across from you.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;79l7u&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;ajvn9&quot;,&quot;text&quot;:&quot;And THAT\u2026is the truth.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;ft1re&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;71q2v&quot;,&quot;text&quot;:&quot;Stay Goal Driven,&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;8rqhr&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;906n0&quot;,&quot;text&quot;:&quot;Ed&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;5h17n&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;oai8&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;279m5&quot;,&quot;text&quot;:&quot;References:&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:11,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;6s7je&quot;,&quot;text&quot;:&quot;*77 percent of planners find it harder to attract attendees, while 73 percent report lower attendance. (Skift Meetings, 2022)&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:104,&quot;length&quot;:20,&quot;style&quot;:&quot;UNDERLINE&quot;}],&quot;entityRanges&quot;:[{&quot;offset&quot;:104,&quot;length&quot;:20,&quot;key&quot;:0}],&quot;data&quot;:{}},{&quot;key&quot;:&quot;brp9t&quot;,&quot;text&quot;:&quot;&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;9ajr4&quot;,&quot;text&quot;:&quot;*https:\/\/archive.is\/2023.05.01-091113\/https:\/\/www.nytimes.com\/2023\/05\/01\/technology\/ai-google-chatbot-engineer-quits-hinton.html &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:1,&quot;length&quot;:127,&quot;style&quot;:&quot;UNDERLINE&quot;}],&quot;entityRanges&quot;:[{&quot;offset&quot;:1,&quot;length&quot;:127,&quot;key&quot;:1}],&quot;data&quot;:{}}],&quot;entityMap&quot;:{&quot;0&quot;:{&quot;type&quot;:&quot;LINK&quot;,&quot;mutability&quot;:&quot;MUTABLE&quot;,&quot;data&quot;:{&quot;url&quot;:&quot;https:\/\/meetings.skift.com\/reports\/state-of-business-events\/&quot;,&quot;target&quot;:&quot;_blank&quot;,&quot;rel&quot;:&quot;&quot;}},&quot;1&quot;:{&quot;type&quot;:&quot;LINK&quot;,&quot;mutability&quot;:&quot;MUTABLE&quot;,&quot;data&quot;:{&quot;url&quot;:&quot;https:\/\/archive.is\/2023.05.01-091113\/https:\/\/www.nytimes.com\/2023\/05\/01\/technology\/ai-google-chatbot-engineer-quits-hinton.html&quot;,&quot;target&quot;:&quot;_blank&quot;,&quot;rel&quot;:&quot;&quot;}}},&quot;VERSION&quot;:&quot;9.6.3&quot;}\">\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"ee6dt-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"text-align: center;\" data-offset-key=\"ee6dt-0-0\"><span data-offset-key=\"ee6dt-0-0\"><em>The Best Known Marketing Secret<\/em> <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"ed78q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ed78q-0-0\"><span data-offset-key=\"ed78q-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"eq874-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eq874-0-0\"><span data-offset-key=\"eq874-0-0\">The more things change, the more they stay the same.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"4n8kj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4n8kj-0-0\"><span data-offset-key=\"4n8kj-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"8tbeh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8tbeh-0-0\"><span data-offset-key=\"8tbeh-0-0\">Artificial Intelligence is all the rage. For good reason. It&#8217;s set to change the world as the Internet did, maybe more so, and in ways we can barely fathom.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"avpgm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"avpgm-0-0\"><span data-offset-key=\"avpgm-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"68eps-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"68eps-0-0\"><span data-offset-key=\"68eps-0-0\">Geoffrey Hinton recently quit his job at Google to speak freely about the risks of AI. He and two other so-called &#8220;Godfathers of AI&#8221; won the 2018 Turing Award for their foundational work leading to the current artificial intelligence boom. He now says a part of him regrets his life&#8217;s work.*<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"f6t8f-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f6t8f-0-0\"><span data-offset-key=\"f6t8f-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"6ot0s-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6ot0s-0-0\"><span data-offset-key=\"6ot0s-0-0\">His immediate concern is that the Internet will be flooded with false photos, videos, and text, and the average person will &#8220;not be able to know what is true anymore.&#8221;<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"bo1dg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bo1dg-0-0\"><span data-offset-key=\"bo1dg-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"avbg6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"text-align: center;\" data-offset-key=\"avbg6-0-0\"><strong>What is True?<\/strong><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"7umv3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7umv3-0-0\"><span data-offset-key=\"7umv3-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"d4f-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d4f-0-0\"><span data-offset-key=\"d4f-0-0\">You can fool people some of the time, but success in chiropractic marketing and practice is ultimately based on trust.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"carh3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"carh3-0-0\"><span data-offset-key=\"carh3-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"95mqu-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"95mqu-0-0\"><span data-offset-key=\"95mqu-0-0\">You may already send your patients scripted texts, prefabricated emails, and even automated educational or sales videos. You may have a testimonial service that posts positive testimonials for you. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"dcrh9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dcrh9-0-0\"><span data-offset-key=\"dcrh9-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"39kom-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"39kom-0-0\"><span data-offset-key=\"39kom-0-0\">Yes, the world is becoming more automated, artificially &#8220;intelligent,&#8221; and virtual. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"9jahk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9jahk-0-0\"><span data-offset-key=\"9jahk-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"4l1m8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4l1m8-0-0\"><span data-offset-key=\"4l1m8-0-0\">But at some point, your patient, or potential patient, will start to wonder\u2026 &#8220;is this communication from Dr. Smith, chatGPT, or a robot in China?&#8221; <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"f0l94-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f0l94-0-0\"><span data-offset-key=\"f0l94-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"a215q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"text-align: center;\" data-offset-key=\"a215q-0-0\"><strong>You are the Truth<\/strong><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"an8ca-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"an8ca-0-0\"><span data-offset-key=\"an8ca-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"60bd1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"60bd1-0-0\"><span data-offset-key=\"60bd1-0-0\">What is the truth in marketing?<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"72sko-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"72sko-0-0\"><span data-offset-key=\"72sko-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"2ap4m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2ap4m-0-0\"><span data-offset-key=\"2ap4m-0-0\">In this age of increasing artificiality: <\/span><span data-offset-key=\"2ap4m-0-1\"><em>you are the truth<\/em>!<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"9gbib-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9gbib-0-0\"><span data-offset-key=\"9gbib-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"4u3qo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4u3qo-0-0\"><span data-offset-key=\"4u3qo-0-0\">Images and voices of people can be faked. You can record your voice, type in a sentence, select an image of a person, and that person will vocalize what you typed, in your voice. The future is going to be amazing in its ability for fakery.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"d6thj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d6thj-0-0\"><span data-offset-key=\"d6thj-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"dvgmk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dvgmk-0-0\"><span data-offset-key=\"dvgmk-0-0\">But overcoming this is simple. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"1pqus-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1pqus-0-0\"><span data-offset-key=\"1pqus-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"ab7vq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ab7vq-0-0\"><span data-offset-key=\"ab7vq-0-0\">Show up and meet people. In person. In real life. (IRL) Person to person, create relationships and from these, generate referrals. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"etdaj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"etdaj-0-0\"><span data-offset-key=\"etdaj-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"44u8o-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"44u8o-0-0\"><span data-offset-key=\"44u8o-0-0\">People want community. They want relationships. They want a real person. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"1patq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1patq-0-0\"><span data-offset-key=\"1patq-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"dofc6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"text-align: center;\" data-offset-key=\"dofc6-0-0\"><em>Sometimes you want to go<\/em><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" style=\"text-align: center;\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"6o0qk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6o0qk-0-0\"><em>Where everybody knows your name,<\/em><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" style=\"text-align: center;\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"5f1p6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5f1p6-0-0\"><em>And they&#8217;re always glad you came; <\/em><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"16f79-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"text-align: center;\" data-offset-key=\"16f79-0-0\"><span data-offset-key=\"16f79-0-0\"><em>(From TV sitcom Cheers.)<\/em><\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"dhs8o-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dhs8o-0-0\"><span data-offset-key=\"dhs8o-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P _3GFvb public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"3s108-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"text-align: center;\" data-offset-key=\"3s108-0-0\"><strong>Marketing in Truth<\/strong><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"f7h7b-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f7h7b-0-0\"><span data-offset-key=\"f7h7b-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"fqu0v-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fqu0v-0-0\"><span data-offset-key=\"fqu0v-0-0\">Marketing in <\/span><em>real life<\/em><span data-offset-key=\"fqu0v-0-2\"> is networking. Networking is getting to know people who know people. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"6m7qh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6m7qh-0-0\"><span data-offset-key=\"6m7qh-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"i472-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"i472-0-0\"><span data-offset-key=\"i472-0-0\">The most immediate and obvious resource for networking is connecting with those people who know you, trust you, and probably even like you (lol). Your active patients, inactive patients, friends, and community members in business or in organizations, all add up to hundreds, if not thousands of people.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"2qbc2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2qbc2-0-0\"><span data-offset-key=\"2qbc2-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"frfdf-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"frfdf-0-0\"><span data-offset-key=\"frfdf-0-0\">I recently saw a dedicated chiropractor I know promote a local BNI workshop. BNI stands for Business Network International. It was founded by Ivan Misner, who wrote the excellent book, <\/span><em>The Best Known Marketing Secret<\/em><span data-offset-key=\"frfdf-0-2\">. It is all about Word-of-Mouth advertising \u2013 networking. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"27rr6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"27rr6-0-0\"><span data-offset-key=\"27rr6-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"eguum-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eguum-0-0\"><span data-offset-key=\"eguum-0-0\">Perhaps because of technology, or the COVID lock down, or possibly more nefarious reasons, friendly public in-person get-togethers have been declining.*<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"7utun-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7utun-0-0\"><span data-offset-key=\"7utun-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"bc2gi-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bc2gi-0-0\"><span data-offset-key=\"bc2gi-0-0\">I think now, more than ever, networking is and will be a very effective form of marketing. <\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"5fd9h-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5fd9h-0-0\"><span data-offset-key=\"5fd9h-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"3193n-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3193n-0-0\"><span data-offset-key=\"3193n-0-0\">You can spend money on Facebook ads or advertise on other platforms. Now and then, go for it! But strictly speaking ROI, a structured and continuous networking plan can&#8217;t be beat. (Contact me if you want a few tips setting up your networking plan.) It may take time to develop, but once in place, it can almost run on its own, sending people to you who need your services.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"8kphr-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8kphr-0-0\"><span data-offset-key=\"8kphr-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"1pvog-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1pvog-0-0\"><span data-offset-key=\"1pvog-0-0\">In his book, Misner refers to a friend of his who says that we all are cave dwellers. We live in our cave houses, get into our cave cars, and go to our cave offices. I would add that we also live in our virtual media caves, whether social or Netflix!<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"59mdq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"59mdq-0-0\"><span data-offset-key=\"59mdq-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"fm84p-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fm84p-0-0\"><span data-offset-key=\"fm84p-0-0\">His point is that there is a whole world out there if we just get out of our caves and meet people.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"bc2f2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bc2f2-0-0\"><span data-offset-key=\"bc2f2-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"a75ks-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a75ks-0-0\"><span data-offset-key=\"a75ks-0-0\">I have seen many different and effective forms of network marketing that work. I&#8217;ll go over a number of examples in the next newsletter to keep this letter short.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"gluf-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"gluf-0-0\"><span data-offset-key=\"gluf-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"73u28-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"73u28-0-0\"><span data-offset-key=\"73u28-0-0\">But consider this: AI will never replace you. And it will never replace the individual across from you.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"48tfj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"48tfj-0-0\"><span data-offset-key=\"48tfj-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"7kqe5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7kqe5-0-0\"><span data-offset-key=\"7kqe5-0-0\">And THAT\u2026is the truth.<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"fmqan-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fmqan-0-0\"><span data-offset-key=\"fmqan-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"fc0ra-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fc0ra-0-0\"><span data-offset-key=\"fc0ra-0-0\">Stay Goal Driven,<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"f475q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f475q-0-0\"><span data-offset-key=\"f475q-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"eobot-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eobot-0-0\"><span data-offset-key=\"eobot-0-0\">Ed<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"aqbhp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"aqbhp-0-0\"><span data-offset-key=\"aqbhp-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"5tv88-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tv88-0-0\"><span data-offset-key=\"5tv88-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"e3u14-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e3u14-0-0\"><span data-offset-key=\"e3u14-0-0\">References:<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"32vm5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"32vm5-0-0\"><span data-offset-key=\"32vm5-0-0\">*77 percent of planners find it harder to attract attendees, while 73 percent report lower attendance. (<\/span><a class=\"_3Bkfb _1lsz7\" href=\"https:\/\/meetings.skift.com\/reports\/state-of-business-events\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"linkViewer\"><span data-offset-key=\"32vm5-1-0\">Skift Meetings, 2022<\/span><\/a><span data-offset-key=\"32vm5-2-0\">)<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"3gmuc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3gmuc-0-0\"><span data-offset-key=\"3gmuc-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"ikfg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ikfg-0-0\"><span data-offset-key=\"ikfg-0-0\">*<\/span><a class=\"_3Bkfb _1lsz7\" href=\"https:\/\/archive.is\/2023.05.01-091113\/https:\/\/www.nytimes.com\/2023\/05\/01\/technology\/ai-google-chatbot-engineer-quits-hinton.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"linkViewer\"><span data-offset-key=\"ikfg-1-0\">https:\/\/archive.is\/2023.05.01-091113\/https:\/\/www.nytimes.com\/2023\/05\/01\/technology\/ai-google-chatbot-engineer-quits-hinton.html<\/span><\/a><\/div>\n<\/div>\n<div data-offset-key=\"ikfg-0-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_25Ehb _3qYRK TnW2P public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P\" data-block=\"true\" data-editor=\"editor\" data-offset-key=\"9v2lr-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9v2lr-0-0\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Best Known Marketing Secret \u00a0 The more things change, the more they stay the same. \u00a0 Artificial Intelligence is all the rage. For good reason. It&#8217;s set to change the world as the Internet did, maybe more so, and &hellip; <a href=\"https:\/\/pmaworks.com\/observations\/the-truth-in-chiropractic-and-health-care-marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571,10],"tags":[666,306,671,126,359,377,670,367,97],"class_list":["post-6751","post","type-post","status-publish","format-standard","hentry","category-goal-driven","category-marketing","tag-ai","tag-business","tag-cheers","tag-goals","tag-marketing","tag-michel","tag-misner","tag-petty","tag-success"],"_links":{"self":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/comments?post=6751"}],"version-history":[{"count":2,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6751\/revisions"}],"predecessor-version":[{"id":6754,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/posts\/6751\/revisions\/6754"}],"wp:attachment":[{"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/media?parent=6751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/categories?post=6751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmaworks.com\/observations\/wp-json\/wp\/v2\/tags?post=6751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}