![\"\"](\"https:\/\/pmaworks.com\/observations\/wp-content\/uploads\/2022\/09\/REactivation-alarm-clock.png\")
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This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while.<\/p>\n
Patients drift off, and life gets in the way, but your patients still know you, like you, and trust you.<\/em> And, like all of us, they could now use a nudge to improve their health.<\/p>\n So why not send them a personal letter? In your own words, tell them to get their rear back in here<\/em> so they can stay in the best of health for the winter months.<\/p>\n Special promotions work best if they are linked to a genuine cause. In this case, the cause is National Chiropractic Month and also the fact that you have a sincere desire to ensure that people you have seen in the past continue to do well.<\/p>\n Special promotions also have an offer. It could be a free service or a discounted service, or the fact that your payment will serve as a donation to a worthy charity. It could also just be special Halloween organic pumpkin cupcakes from your local bakery (give the business a plug for a discount!) when they come in.<\/p>\n Make the offer for the entire month of October, or perhaps just for the last week.<\/p>\n Headline the letter with something like<\/p>\n \nIt’s Chiropractic Checkup Time<\/strong><\/span><\/p>\n October is National Chiropractic Month<\/em><\/p>\n You can then, for example, use your own words to say:<\/p>\n Our records indicate that you may not have been in to see us for a while. If that is the case, I’d (for multiple doctors – we’d) love to see you and like to offer you\u2026[your offer.]<\/em><\/p>\n Remember, postural and spinal problems are often present long before any pain occurs. Therefore, getting a periodic chiropractic exam is good health insurance to ensure you remain healthy. Chiropractic is great for helping with back pain, headaches, arm and leg pain, and many other problems.<\/em><\/p>\n But even if you aren’t experiencing pain now, don’t wait until you have a problem. I sincerely believe the old saying, “An ounce of prevention is worth a pound of cure.”<\/em><\/p>\n You can also encourage them to make appointments for their family and friends.<\/p>\n Even if you have all the patients you can handle, this is still a good reminder for those you have seen to stay healthy.<\/p>\n Because that is their goal as well as yours.<\/p>\n Seize the future,<\/p>\n Ed<\/p>\n","protected":false},"excerpt":{"rendered":" This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while. Patients drift off, and life gets in the way, but your patients still know you, … Continue reading